Profiles Of The U.S. Entertainment Consumer

Published by: EPM Communications Inc

Published: Jun. 1, 2006 - 63 Pages

Table of Contents

INTRODUCTION

CROSS-PLATFORM MEDIA: SALES, PRICING & DEMOGRAPHIC TRENDS

Consumers Are Changing The Way They Buy And Use Entertainment, Both Video And Audio

Exhibit: Digital Video Recording Devices And Video-On-Demand Options

Average Cost Of Entertainment For A Family Of Four Climbs With Concert, Broadway Prices On The Rise

Exhibit: Estimated Cost Of Out-Of-Home Entertainment Options For A Family Of Four, 2005

Exhibit: Average Ticket Price For Top Touring Music Groups/Festivals

Exhibit: Average Ticket Prices For Selected Entertainment Options, 2005

Exhibit: Cost Of A Night Out For A Family Of Four, 2001-2005

Gauging The Impact Of Americans' Broadening Entertainment Choices

Exhibit: Why People See Fewer Movies In Theaters

Exhibit: Adult Frequent Moviegoers, By Age Group

Exhibit: Entertainment Media In U.S. Homes, 2005

New Delivery Options Spur Growth, Change Consumer Expectations

More Time Spent With Media Than Engaging In Any Other Lifestyle Activity, Including Socializing

Exhibit: Top Five Concurrent Media Exposures For TV Viewers

Exhibit: Minutes Of Media Use Per 12.6-Hour Day

Exhibit: Time Spent Watching Television Is On The Rise

Americans Awash In Screens

Consumer Electronics, Entertainment Software Proliferate In U.S. Households

Consumers Say They Want Multi-Function Devices But Tend To Stick With The Tried-and-True

Simultaneous Media Use Is The Norm

TV Dominates Time Consumers Spend With Various Media

Exhibit: Time Spent With Media Per Day

On-Demand Media Answer American Lifestyle Needs

Exhibit: Consumers Who Own/Use On-Demand Devices And Media

Exhibit: Owners/Users Of Electronic Devices/Services Who "Love" Using Them

Kids Spend Time With Old And New Forms Of Media

Exhibit: Average Number Of Movies Seen, Summer

Exhibit: Media Use By 8-18-Year-Olds On A Typical Day

How Teenagers Spend Free Time

Kids Make Multitasking Look Simple

Hispanic Entertainment Usage Varies By Media

Exhibit: Movie Ad Trends

Exhibit: TV Trends: Comedies

Exhibit: Music and Sports Trends

Exhibit: TV Trends: Dramas

Exhibit: TV Trends: Newsmagazines

Exhibit: Vacation Info Trends

ENTERTAINMENT ON THE INTERNET

Number Of Consumers Paying For Online Content Is On The Rise

Exhibit: Online Content Spending By Category, 2004 Versus 2005

Broadband Web Users Spend More Time Online With Audio, Video Content

Exhibit: 2003-2006 Growth In Broadband Penetration And PC Time Among Active U.S. Internet Users

Online Video Viewing Is Gaining Popularity

Exhibit: How Do Viewers Tell Friends About Online Video?

Exhibit: How Viewers Access Online Video

Music, Video Downloaded From Many Sources

Exhibit: Sources Of Music/Video Downloads

Big Growth On The Way For Online Music Sales

Profiles Emerge Of Digital Entertainment Consumers

Online Video Popular With Surfers

Kids Say Illegal Downloading Is Not As Bad As Stealing, Cheating

DELIVERING ENTERTAINMENT VIA MOBILE PHONE

Interest In Mobile Entertainment Services Is Significant

Exhibit: Interest In Mobile Broadband Services Among Americans, Age 13-34

Cell Phones Used For More Than Calling; One In 10 Cell Phone Subs Download Ring Tones

Exhibit: How Mobile-Phone Subscribers Use Their Handsets

Exhibit: Ring Tones Downloaded By Cell Phone Subscribers, August 2005

MP3-Capable Phones Are Wanted By Teens And Young Adults

Teens Want Mobile Content

Teens' Cell Phones Are A Popular Medium For Advertisers

INSIGHT INTO THE MOVIEGOING POPULATION

Pricing, Creative Quality and Time Constraints Keep Moviegoers From Theaters

Exhibit: How Do You Decide To See A Movie?

Exhibit: Reasons Why Less-Frequent Moviegoers Choose To Stay Home

Moviegoing: As Population Shifts, The Cinema Is Reimagined

More People See Movies Than Attend Major-League Sporting Events

Exhibit: Moviegoers By Age Group

Young Men Turn Away From Movies

In-Theater Ads Get Strong Recall

What It Costs To Make, Market A Feature Film

Exhibit: Share Of Advertising Expenditures For The Average Film Across Media, 2005

TELEVISION OLD AND NEW — USAGE & DEMOGRAPHICS

Americans Watch More TV Than Ever

New Shows Drive Women To Network TV

Nearly A Quarter Of U.S. Watches Reality TV

Exhibit: Regular Reality TV Viewers, By City

Television Viewers Pay Attention To Late-Night Programming

TV Sex Is On The Increase

Black Families Are The Biggest Television Consumers

Hispanic Television Stations Boom

Network TV Fails To Make The Latino Grade

Hispanics Watch TV For Information

Exhibit: Primetime Television Formats Watched Regularly Or Occasionally By Hispanics

Versus The General Population

Screen Time Lacking For Asian Americans

TV Reaches More Adults Than Any Other Advertising Vehicle

Exhibit: Adults Reached On Prior Day By Major Media, 2005

Exhibit: Time Spent On Prior Day With Major Media, 2005, In Minutes

Consumers Bothered By Too Many Ads In Primetime TV

Exhibit: What Bothers You Most About Primetime Television?

Exhibit: Which Of The Following Have You Ever Done?

DVR Users Not Alone In Their Views On TV Ads

Exhibit: Technology Ownership Profiles

TV Remains Primary Vehicle For Video; Ad Recall Is Affected By Level Of Attention Viewers Give A Program

Interactive TV Ads Can Attract Consumers With Competition, Prizes

Most DVR Owners Don't Time-Shift

Teens Are Avid TV Ad-Skippers; TV Remains Relevant Medium For Ads

20% Of Adults Watch TV Somewhere Other Than Home Each Week

Cable Subscribers Are Evenly Split In Their Delivery Preferences

Digital Cable Subscribers Earn More, Pay More

Satellite Service Up, Especially In Cities

Consumers Are Embracing New Delivery Options

Studies Provide Insight Into The On-Demand Consumer: Who's Using VOD?

Exhibit: What Types Of Entertainment Are Preferred In VOD?

On-Demand Services Embraced By Families

Consumer Awareness Of IPTV Is High

Exhibit: Preferred IPTV Features

MUSIC, RADIO FORMATS & EVOLVING DELIVERY CHANNELS

Rock Has A Resurgence In Today's Changing Music Landscape

Exhibit: Total Music Purchased By Genre

Kids Like Oldies, Urban Music

Music Marketers Need To Serve Core Customers To Drive Sales

Exhibit: Music Buyers' Entertainment Acquisitions

Price, Quality To Blame For Plummeting Music Sales - Who's Downloading?

Exhibit: Why Have Music Sales Been Declining For The Past Five Years?

Digital Downloads Are Bright Spot For Gloomy Record Business

Market For Paid Music Downloads Grows

More Than Half Of Downloaders Pay For Music

One In 10 Cell Phone Subs Download

Exhibit: Ring Tones Downloaded By Cell Phone Subscribers, August 2005

Proliferating Radio Options Attract Affluent Listeners

Most Americans Listen To Radio Nearly 20 Hours Per Week

Exhibit: Who Listens To Radio, By Gender And Age

Exhibit: Where People Listen To Radio

Exhibit: Time Spent Listening To Radio

Urban Radio Fans Are Big Spenders

Radio Captures Black Listeners

The State Of Chinese-Language Radio

Satellite Radio Listeners Are A Lucrative Group

Exhibit: Favorite Leisure Activities Of Satellite Radio Listeners

Satellite Radio Has Few Listeners

VIDEOGAMES ATTRACT DIVERSE PLAYERS

Nearly Half Of Americans Buy Computer- And Videogames

Exhibit: U.S. Computer And Videogame Dollar Sales, 1996-2005

Exhibit: U.S. Computer And Videogame Unit Sales, 1996-2005

Mobile Phone Gaming Remains Flat Even As Offerings Widen

Exhibit: U.S. Mobile Subscribers Monthly Consumption Of Content & Applications, January 2006

Adults Are Active Gamers

Videogame Aficionados Are Active, Socially Engaged

Gamers Spend Money Based On Word-Of-Mouth And Reviews

Kids Plan To Load Up On Videogames And Electronics

Exhibit: Movie-Themed Videogames Owned By 7-17-Year-Olds

Exhibit: Number Of Times Kids Age 7-17 Play With Specific Toys Each Week

Exhibit: Toys/Games With Which 7-17-Year-Olds Play

Whites Trail In Videogame Spending

Teen Interest In Videogames Declines While MP3 Involvement Increases

Some Women Hide Love Of Videogames

New Xbox Marketing Targets Moms, Families

Abstract

• Frequent moviegoers with more home entertainment options see almost twice as many movies as those whose homes have fewer devices.
• MP3 users prefer Ford to other automotive brands, shop for clothing at Wal-Mart and get their electronics at Best Buy.
• More African American homes have two or more TV sets than do White or Hispanic households.
• Families turn to video-on-demand to reduce the stress of juggling schedules.
• More adults than teens spend time with console and PC games, but teens favor multiplayer games.

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