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In-Depth Analysis: Smartphone and OS Market in APAC

Published by: In-Stat

Published: Oct. 25, 2006 - 34 Pages


Table of Contents



Executive Summary

Introduction

APAC Smartphone and OS Market

Smartphone Market Driving Factors

Functional Improvement

Introduction of Middle Range Smartphones

Better Form-Factor Design

Wider Choice of Applications

Popularity of High Speed Wireless Connectivity

Smartphone Market in Major APAC Countries

Smartphone OS Market Overview and Forecast

Major Smartphone OS Vendors: Symbian

Major Smartphone OS Vendors: Microsoft

Linux Smartphone OS

Major APAC Smartphone Vendors: Nokia

Major APAC Smartphone Vendors: Motorola

Major APAC Smartphone Vendors: HTC

Major APAC Smartphone Vendors: Samsung

Major APAC Smartphone Vendors: Sony Ericsson

Major Smartphone Vendors: BENQ Siemens

Major Smartphone OS Vendors: RIM

Methodology

Related In-Stat Reports

Summary




List of Tables




Table 1. A Comparison of HTC's Middle-range Star Trek and HTC's High-end Hermes Smartphones

Table 2. APAC Smartphone Shipment by Countries: 2006-2011 (in Millions)

Table 3. APAC Smartphone Shipment by Operation Systems: 2006-2011 (in Millions)




List of Figures




Figure 1. APAC Smartphone Shipment Forecast: 1H06 and 2006-2011 (in Millions)

Figure 2. APAC Total Mobile Phone and Smartphone Shipments, 2006 vs. 2011 (in Millions)

Figure 3. Smartphone Form-Factor Designs

Figure 4. APAC Smartphone Shipment Breakdown in 2006 by Major Countries (in Millions)

Figure 5. Latest Windows Mobile-based Smartphones from Chinese Vendors Amoi and Lenovo

Figure 6. Smartphone Operation System Market Share in APAC, 2006 (in Millions)

Figure 7. Market Share of Smartphone Operation Systems in APAC: 2006-2011

Figure 8. Phone Makers Who Introduced Symbian-based Smartphone Models

Figure 9. APAC Symbian Smartphones Shipment and Market Share, 2006-2011 (in Millions) 14

Figure 10. Windows Mobile 5.0 with Push Email

Figure 11. APAC Windows Mobile Smartphones Shipment and Market Share, 2006-2011 (in Millions)

Figure 12. Linux-based Smartphone Motorola A1200 User Interface

Figure 13. APAC Linux Smartphones Shipment and Market Share, 2006-2011 (in Millions)

Figure 14. Nokia Customer Segmentation: 11 Unique Groups to Serve

Figure 15. Nokia Product Categorization and Sub-Branding

Figure 16. Nokia Popular Symbian Phones in 2006

Figure 17. Motorola Smartphone Models Line-up by Operation Systems

Figure 18. HTC Key Windows Mobile Smartphone Models in 2006

Figure 19. HTC and Dopod Branding Efforts Reflected on Change of Logos in 2006

Figure 20. Samsung Latest Smartphone Models SGH-i310 and SGH-i320

Figure 21. Sony Ericsson Latest Smartphone Models P990, M600, and W950

Figure 22. BenQ Smartphone Models P30, P50, and P51

Figure 23. BlackBerry 8700 Series and BlackBerry Pearl Smartphone



Abstract

The APAC smartphone market is quickly growing: 7.43 million smartphones shipped in this region in 1H06, while a total of 18.80 million is expected by the end of 2006. As mass adoption takes place in the APAC smartphone market, steady market growth will occur in the next five years, with 64.18 million smartphones forecasted to be sold in the APAC region in 2011.

The APAC market is driven by initiatives from smartphone makers, and their associated operation systems, applications, and upstream components developers. Customers making purchases are seeing the continuous functional improvement of smartphones, the introduction of middle-range models, better design applied to smartphones, the enrichment of third-party applications, and the popularity of high-speed wireless connectivity in public and private locations.

Major smartphone makers are working out better design, better functionality, and better cost structures, thus providing better product pricing, a long-term plan for product portfolios, and selecting operating systems for current market growth and long-term prosperity. The APAC smartphone market is full of potential for existing players and new entrants who take the winning decision of joining and contributing to the boosting smartphone ecosystem.

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