Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

In-Depth Analysis: Smartphone 2006: Whose Definition Is It Anyway?

Published by: In-Stat

Published: Sep. 30, 2006 - 43 Pages


Table of Contents



Executive Summary

Introduction

Strategies & Results for Smartphone OS's

Palm OS from PalmSource

Linux

Symbian OS

Windows Mobile from Microsoft

BlackBerry OS from Research in Motion

Historical Results

North America Smartphone Users Survey Structure and Demographics

Smartphone User Survey Results

Decision-making Process for Smartphone Users

Buying Habits of Smartphone Users

Other Devices Smartphone Users Carry

Carrying Multiple Phones

PDA Usage

Replacement Plans

Use of Applications on Smartphones

Sales Channels for Smartphones

Upgrade Plans for Smartphone Users

Behavior of Smartphone Users That Upgraded

Non-User Survey Results

International Smartphones

The European Market for Smartphones

The Market for Smartphones in China

The Japanese Market for Smartphones

Rest of the World

Volume Forecasts

Methodology

Related In-Stat Reports

Offices




List of Tables




Table 1. Worldwide Smartphone Shipment Forecast by OS (Units in Millions)

Table 2. Global Unit Sales of Smartphone Operating Systems (in Thousands)

Table 3. Smartphone Units Sales Forecast and Share of Market in China 2005 to 2010

Table 4. Worldwide Smartphone Shipment Forecast by OS (Units in Thousands)




List of Figures




Figure 1. Perceived Benefits of Smartphones among Non-users of Smartphones

Figure 2. Breakout of Smartphone Types by Intended Application Sold in 2005

Figure 3. Respondent's Job Titles

Figure 4. Amount of Travel Self-reported by the Respondents

Figure 5. Carriers Used by Respondents

Figure 6. Brand of Primary Phone Used by Respondents

Figure 7. Business or Personal Use of Primary Wireless Phone

Figure 8. Respondents that Choose to Carry Two Wireless Phones

Figure 9. Reasons Given As to Why the Respondent Carries Two Phones

Figure 10. Other Portable Devices Carried by Respondents (Multiple Answers Allowed)

Figure 11. Reasons Respondents Purchased a Smartphone compared 2005 to 2006 (Multiple Answers Allowed)

Figure 12. Relative Importance of Decision Criterion

Figure 13. Smartphone OS Used by Respondents Compared 2005 to 2006

Figure 14. Brand of Smartphone Used by Respondents

Figure 15. Percentage of Respondents that Carry a Second Wireless Phone Comparing Users of Smartphone that Received their Device from Employer to Non-Users of Smartphones

Figure 16. Reasons Why Respondents Chose to Carry a Smartphone and PDA

Figure 17. PDA Brand Carried by Palm Treo Users

Figure 18. Smartphone User Replacement Frequency

Figure 19. Replacement Frequency Comparison

Figure 20. Applications Available on the Handango Web Site for Different Smartphone OS's

Figure 21. Number of Applications Downloaded by Smartphone Users

Figure 22. Applications Downloaded by Users (Multiple Answers Allowed)

Figure 23. Type of Application Downloaded by Total Number of Applications Downloaded

Figure 24. Smartphone OS Used by Users Compared to Number of Applications Downloaded

Figure 25. Desired Features by those that Downloaded Two or More Applications to Everyone Else

Figure 26. Sales Channel Used by Smartphone Users

Figure 27. Smartphone OS's by Sales Channel

Figure 28. Applications Downloaded by Channel

Figure 29. Primary Considerations for Smartphone Users When they Upgrade

Figure 30. New Purchase or Upgrade for Smartphone Users

Figure 31. Loyalty in Customers' Buying Habits When They Upgraded

Figure 32. Reasons for Loyalty when Smartphone Users Upgrade

Figure 33. Did Smartphone Non-Users Consider Getting a Smartphone?

Figure 34. Non-Users Expectation of Benefits of Smartphones

Figure 35. Primary Reason Why they Did Not Buy a Smartphone at Last Purchase

Figure 36. Non-Users Plans about Considering a Smartphone

Abstract

Smartphones are a significant and rapidly growing segment of the mobile devices market. Significantly, they are among the most profitable segments, since they have the most capability to use value-added services from their carrier. There is a systemic problem with this area, however. Most of the smartphones sold globally are unable to run applications other than the java-based applications that many basic phones can run. This creates confusion in the marketplace. As it is, about half the sales of smartphones are through employers (as opposed to retail channels) that offer it as a productivity tool for their employees. The recipients of the phones treat them as business tools and are much more likely to carry a second phone for personal calls and are less likely to download personal applications onto their smartphone.

This report finds that, while many users and employers are receiving the benefits of increased productivity, there are still obstacles to adoption, which are outlined in this report.

Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report

Price and Delivery Options
See related reports or call the number above for help from a research specialist.


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2008