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North American Embedded Software Markets for Passenger Cars

Published by: Frost & Sullivan

Published: Oct. 9, 2006 - 69 Pages


Table of Contents


1. Executive Summary
        1. Market Overview
                  1. Overview
 
2. Total North American Embedded Software Market for Passenger Cars
        1. Overview
                  1. Market Overview
                  2. Technology Definition
        2. Industry Structure
                  1. Software Value Chain
        3. Market Dynamics
                  1. Market Drivers
                  a. Increasing Need to Replace Multiple Sub-systems
                  b. Rising Demand for Differentiation of Features
                  c. Augmenting Need for Intelligence
                  d. Increasing Demand for Higher Performance
                  e. Rising Need for Flexibility
                  f. Growth in Communication Electronics Encourages Growth of Software in Cars
                  g. Increasing Role of Semiconductors Suppliers Increases Software in Cars
                  h. Globalization Drives the Growth of the Automotive Software Market
                  2. Market Restraints
                  a. Need for Reliability Restrains the Penetration of Software in Cars
                  b. Need for Higher Levels of Investment Hinders Growth of Software in Cars
                  c. Lack of Standards Restrains the Use of Software in Cars
                  d. Lack of Well-defined Pricing Model is a Major Factor that can Impede the Growth of Software in the Automotive Industry
                  3. Industry Challenges
        4. Trend Analysis
                  1. Market Trends
                  2. Technology Trends
                  3. Software Development Trends
                  4. Pricing Models
        5. Impact Analysis and Standards
                  1. Factors Influencing Software Technologies in Passenger Cars
                  2. Factors Influencing the Use of Software in the Power Train Feature
                  3. Factors Influencing the Use of Software in the Chassis and Active Safety Feature
                  4. Factors Influencing the Use of Software in the Body Electronics and Passive Safety Feature
                  5. Factors Influencing the Use of Software in the Driver Infotainment Feature
                  6. Software Standards
        6. Market Forecast Analysis
                  1. Overview
                  2. Total Forecast of Percent Cost of Software in Passenger Cars
                  3. Forecast Analysis by Vehicle Segment
                  4. Forecast Analysis by Software Technologies in Passenger Cars
        7. Competitive Analysis
                  1. Competitive Landscape
 
3. North American Embedded Software Market in Passenger Cars
        1. Market for Power Train Feature
                  1. Power Train Feature
        2. Market for Chassis and Active Safety Feature
                  1. Chassis and Active Safety Feature
        3. Market for Body Electronics and Passive Safety Feature
                  1. Body Electronics and Passive Safety Feature Trends
        4. Market for Driver Infotainment Feature
                  1. Driver Infotainment Feature
 
4. Profiles of Key Industry Participants in the North American Embedded Software in Passenger Car Market
        1. Software Suppliers
                  1. Embedded Software Companies for Passenger Cars
        2. Vehicle Manufacturers
                  1. Passenger Car Manufacturers
 
5. Appendix
        1. Decision Support Database
                  1. Total Vehicle Sales
                  2. Total Passenger Car Sales
                  3. Total Light Commercial Vehicle Sales
        2. Abbreviations
                  1. Index to Abbreviations



List of Figures

Chapter 2


  • Embedded Software Market for Passenger Cars: Market Drivers Ranked in Order of Impact (North America), 2006-2009

  • Embedded Software Market for Passenger Cars: Market Restraints Ranked in Order of Impact (North America), 2006-2009

  • Embedded Software Market for Passenger Cars: Revenue Forecasts (North America), 2002-2009

  • Embedded Software Market for Passenger Cars: Average Price and Percentage of Software (North America), 2002-2009

  • Embedded Software Market for Passenger Cars: Percentage Cost by Technologies (North America), 2002-2009

Abstract

Research Overview

This Frost & Sullivan research service titled North American Embedded Software Market for Passenger Cars provides the revenue forecasts, software percentage forecasts, trends, drivers, restraints, and challenges for the embedded software in passenger cars.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sector in this research:
  • Passenger cars
Technologies

The following technologies are covered in this research:
  • Embedded software
  • Power train
  • Chassis/active safety
  • Body electronics/passive safety
  • Infotainment
Market Overview

Demand for Enhanced Comfort and Safety Features in Passenger Cars Impels Growth in the North American Embedded Software Market

The North American passenger car industry has been witnessing tremendous growth over the past few years, with its fashion-conscious consumers not merely looking for a smooth ride, but also for the latest technology, which would provide a pleasant in-vehicle experience. Consumer awareness of technical and luxury advancements in the passenger car industry is translating into demand for software in automobiles. The use of software allows the mapping of many functions within the same control unit of one subsystem.

Original equipment manufacturers (OEMs) are keen on replacing the existing multiple subsystems within each electronic control unit to increase the level of performance. "This is not only enabling OEMs to reduce costs on discrete components, but to also reduce the size of the control units," notes the analyst of this research service. Replacement of mechanical components with function-rich yet lightweight electronic control units have resulted in low exhaust emissions, low fuel consumption, and low noise in passenger cars.

R&D Efforts to Integrate Automotive Software Can Increase Manufacturers’ Market Share

OEMs are investing in research and development (R&D) to further increase the performance level of passenger cars due to government emission regulations and safety-critical active and passive features. This is further underlined by performance enhancements delivered by the utilization of software applications on the existing hardware platforms.

In addition, consumer demand for higher levels of safety and driver information triggers the need for more intelligence in vehicles. Features such as electronic stability program, adaptive cruise control, lane detection, pedestrian protection, night vision, and telematics are being integrated in vehicles to meet this growing demand. OEMs are also trying to integrate the braking, steering, and suspension systems in vehicles. Integration of communication systems such as mobile phones and the Internet within vehicles is also being made possible with the use of software. "With increasing customer demand for advanced feature integration in North American vehicles, product innovation can help secure profit margins," cites the analyst.

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