Home Office Household Use of Different Information Sources to Find Out About Technology: It's All Still Personal : Market Research Report

Home Office Household Use of Different Information Sources to Find Out About Technology: It's All Still Personal

Published by: IDC

Published: Sep. 19, 2006 - 11 Pages

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Information Sources for PC and LAN Technology
Figure: Information Source Preferences for Selecting PC and LAN Technology in U.S. Home Office Households, 2005
Table: Information Source Preferences for Selecting PC and LAN Technology in U.S. Home Office Households, 2005 (% of Respondents)
Table: Information Source Preferences for Selecting PC and LAN Technology in U.S. Home Office Households with Broadband Access and LANs, 2005 (% of Respondents)
Information Sources for Internet and High-Speed Access Technology
Figure: Information Source Preferences for Selecting Internet and High-Speed Access Technology in U.S. Home Office Households, 2005
Table: Information Source Preferences for Selecting Internet and High-Speed Access Technology in U.S. Home Office Households, 2005 (% of Respondents)
Table: Information Source Preferences for Selecting Internet and High-Speed Access Technology in U.S. Home Office Households with High-Speed Access and LANs, 2005 (% of Respondents)
Information Sources for LAN Security and Storage Technology
Figure: Information Source Preferences for Selecting LAN Security and Storage Technology in U.S. Home Office Households, 2005
Table: Information Source Preferences for Selecting LAN Security and Storage Technology in U.S. Home Office Households, 2005 (% of Respondents)
Future Outlook
Essential Guidance
Learn More
Methodology
Related Research
Synopsis

Abstract

This IDC study describes the various information sources consumers in general and different home office households in particular use for PC and LAN technology, Internet and high-speed access technology, and LAN security and storage technology. Technology providers can better target their marketing efforts if they have insight into the variety of different sources of information that home office households use to support technology purchase decisions.

"There are currently nearly 31 million PC-owning home office households in the United States, and this number is forecast to grow to more than 36 million households by 2010. Home office households are moving rapidly to broadband Internet access, the usage of LANs is becoming more widespread, and concerns about security and storage are becoming more commonplace," says Merle Sandler, senior research analyst in the SMB and Home Office programs at IDC. "It is critical for providers of technology products and services to understand the variety of sources of information that home office households use to support technology purchases, in order to capitalize on this growing area of opportunity."

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