Australia Digital Terrestrial, Cable, Satellite, and IPTV 2006-2010 Forecast: Videos from the Pipe : Market Research Report

Australia Digital Terrestrial, Cable, Satellite, and IPTV 2006-2010 Forecast: Videos from the Pipe

Published by: IDC

Published: Sep. 6, 2006 - 20 Pages

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
The Ever-Changing Media Landscape
Media Reforms and Digital Free to Air
Digital Cable, Digital Satellite, and IPTV
Characteristics of Pay-TV Households
Table: Pay-TV Subscribership by Demographics
Figure: Pay-TV Households' Technology Ownership
From the TV to the PC: Generation-Y Consumers Source Videos Online
Table: Internet Video Streaming (% of Respondents)
Figure: Type of Internet Videos
Figure: Reasons for Not Watching Internet Videos
IPTV: A Lot of Buzz But No Significant Traction
Future Outlook
Forecast and Assumptions
Table: Key Forecast Assumptions for Australia Pay-TV Service, 2006-2010
Table: Australia Digital-TV Households, 2005-2010 (000)
Table: Australia Digital Pay-TV Revenue by Service Type, 2005-2010 (A$M)
Overall Digital-TV Market Analysis
Figure: Likelihood to Use Video on Demand
Figure: Monthly Video Expenditure
Pay-TV Operators Profiles
AUSTAR
FOXTEL
Optus TV
TransACT
Essential Guidance
Learn More
Related Research
Synopsis

Abstract

This IDC study presents the current forecast for digital-TV households and digital pay-TV revenue in Australia. A breakdown of digital terrestrial, digital cable, digital satellite, and IPTV is included in the forecast.

"At the end of 2005, overall digital-TV household penetration was about 27.5%, and 61% of all digital TV households subscribed to a digital pay-TV service. However, IDC estimates that digital free-to-air (FTA) will account for about 90% of all digital TV households, reaching a household penetration of about 74% by 2010, as digital switchover will be completed within the 2010?2012 period. Competitive pressures will extend beyond traditional FTA TV networks and pay operators due to IPTV entrants, as well as the continuous change within the media landscape, given that consumers are turning towards the Internet for video sources," says Sophie Lo, research analyst, Consumer Digital Markets, IDC Australia.

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