U.S. Digital Cable Video on Demand 2006-2010 Forecast : Market Research Report

U.S. Digital Cable Video on Demand 2006-2010 Forecast

Published by: IDC

Published: Sep. 7, 2006 - 16 Pages

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Introduction
VOD Business Models
Assess Current Situation
Future Outlook
Forecast and Assumptions
Table: U.S. Digital Cable and Video on Demand Subscribers, 2004-2010 (M)
Table: U.S. Video on Demand Revenue by Type, 2004-2010 ($M)
Figure: U.S. Video on Demand Subscribers, 2002?2010
Figure: Share of U.S. Digital Cable Subscribers with VOD, 2002?2010
Figure: U.S. Video on Demand Revenue by Type, 2002?2010
Table: Key Forecast Assumptions for the U.S. Video on Demand Market, 2006-2010
Market Context
Table: U.S. VOD Revenue, 2002-2010: Comparison of December 2004 and August 2006 Forecasts ($M)
Figure: U.S. Video on Demand Subscribers, 2002?2010: Comparison of December 2004 and August 2006 Forecast
Figure: U.S. VOD Revenue, 2002?2010: Comparison of December 2004 and August 2006 Forecast
Essential Guidance
Learn More
Related Research
Synopsis

Abstract

This market analysis assesses the state of cable VOD in the United States and provides a five-year forecast of VOD?enabled digital cable subscribers and VOD services revenues through 2010. Included is a discussion of the primary VOD business models and the way in which VOD is helping to shape the future of digital video consumption across multiple platforms and usage environments. The study concludes with a discussion of the ways in which VOD is positioned relative to emerging Internet video services.

"By the end of 2006, IDC expects there to be nearly 27 million digital cable subscribers in the United States with access to video on demand with annual revenues well above $1 billion," said Greg Ireland, research manager in IDC's Consumer Market's program. "VOD is part of an ongoing move from linear to on-demand content consumption. However, VOD is still facing numerous challenges, particularly as Internet video services compete for dollars and mindshare."

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