2006 Portable Music Survey: MP3 Player Ownership and Usage Practices Among Consumers in Asia/Pacific (Excluding Japan) : Market Research Report

2006 Portable Music Survey: MP3 Player Ownership and Usage Practices Among Consumers in Asia/Pacific (Excluding Japan)

Published by: IDC

Published: Sep. 1, 2006 - 48 Pages

Table of Contents
IDC Opinion
In This Study
Methodology
Survey Instrument
Interviewing/Administering the Instrument
Survey Demographics
Figure: Respondents by Age Group
Figure: Respondents by Monthly Personal and Household Income
Figure: Respondents by Gender
Figure: Respondents by Educational Level
Figure: Respondents by Occupation
Figure: Respondents by Personal Monthly Income
Figure: Respondents by Household Monthly Income
Definitions
General
Video Technologies
Audio Technologies
Educational Levels
Occupations
Technical References
Executive Summary
Situation Overview
PC Ownership and Internet Access Services
Table: Asia/Pacific (Excluding Japan) Consumer PC Ownership (% of Respondents)
Table: Asia/Pacific (Excluding Japan) Consumer Internet Access Service Subscriptions (% of Respondents)
Portable Music Players Become Increasingly Popular
Table: Asia/Pacific (Excluding Japan) Portable Audio Device Product Ownership (% of Responses)
Table: Asia/Pacific (Excluding Japan) Portable Audio Device Product Ownership by Gender and Age Group (% of Responses)
Brand Ownership and Key Factors Influencing Portable MP3 Player Purchasing Decisions
Table: Asia/Pacific (Excluding Japan) Portable MP3 Player Brand Ownership (% of Responses)
Table: Asia/Pacific (Excluding Japan) Key Factors Influencing Portable MP3 Player Purchasing Decisions by Country (% of Respondents)
Table: Asia/Pacific (Excluding Japan) Key Factors Influencing Portable MP3 Player Purchasing Decisions by Gender and Age Group (% of Respondents)
Number of Music Selections Stored on and Frequency of Use of Portable Music Devices
Table: Asia/Pacific (Excluding Japan) Preferred Number of Music Selections to Store on Portable Music Devices by Country (% of Responses)
Table: Asia/Pacific (Excluding Japan) Preferred Number of Music Selections to Store on Portable Music Devices by Gender and Age Group (% of Respondents)
Table: Asia/Pacific (Excluding Japan) Frequency of Listening to Portable MP3 Players by Country (% of Responses)
Table: Asia/Pacific (Excluding Japan) Frequency of Listening to Portable MP3 Players by Gender and Age Group (% of Responses)
Portable Music Device Preferences
Table: Asia/Pacific (Excluding Japan) Preferred Portable Music Players by Country (% of Responses)
Table: Asia/Pacific (Excluding Japan) Preferred Portable Music Players by Gender and Age Group (% of Responses)
Portable Music Device Accessories Market
Table: Asia/Pacific (Excluding Japan) Use of Portable Music Player in Car or Home Stereo by Country (% of Responses)
Table: Asia/Pacific (Excluding Japan) Use of Portable Music Player in Car or Home Stereo by Gender and Age Group (% of Responses)
Primary Sources of Music Selections the Respondents Carried with Them
Table: Asia/Pacific (Excluding Japan) Primary Sources of Music Selections Stored on Portable Music Players by Country (% of Responses)
Table: Asia/Pacific (Excluding Japan) Primary Sources of Music Selections Stored on Portable Music Players by Gender and Internet Access Type (% of Responses)
Table: Asia/Pacific (Excluding Japan) Primary Sources of Music Selections Stored on Portable Music Players by Monthly Household Income (% of Responses)
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis

Abstract

This IDC study presents data from and an analysis of IDC's Asia/Pacific Consumer Audio/Video (AV) Survey, 2006, which was conducted in seven Asia/Pacific (excluding Japan) or APEJ countries ? Australia, Hong Kong, India, Korea, the People's Republic of China (PRC), Singapore, and Taiwan. This study also provides an examination of the survey data relating to early-adopter usage of portable audio players and MP3-enabled mobile phones. The topics covered include brand ownership of portable MP3 players, the key factors influencing portable music device purchasing decisions, the preferred number and sources of music selections carried around in portable music devices, the frequency of use of portable audio devices, as well as the preferred types of portable music device.

The survey findings suggest that respondent preferences vary widely, depending on many factors, including culture, lifestyle, and situation. Of the total respondent base, 69.6% reported using portable MP3 players while 88.5% owned mobile phones, 67% stored up to a maximum of 249 songs in their portable music players, and 62.9% listened to their portable MP3 players for a maximum of four hours per day.

"The survey specifically targeted the early adopters of new digital audio devices and services, allowing IDC to open a window into early market trends, user preferences, and usage patterns," says Claudio Checchia, research manager, Consumer Markets Research, IDC Asia/Pacific. "The standalone portable MP3 players market in APEJ is expected to face growing competition from MP3-enabled mobile phones. However, with so many choices, a high percentage of consumers will own different devices and even switch between dedicated portable MP3 players and music-enabled mobile phones, depending on their lifestyles and on the situation."

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