Protecting Your Customers from Surges: Experiences, Advice, and Insights from Professionals Involved in Residential Surge Protection Programs

Published by: IDC

Published: Aug. 14, 2006 - 29 Pages

Table of Contents

Abstract

Hundreds of U.S. utilities offer whole-house surge protection programs, either selling or leasing meter-based surge arresters, and often including point-of-entry or point-of-use equipment. To determine how these programs are faring, we interviewed several program managers at utilities that offer surge protection programs, including Allegheny Power, Colorado Springs Utilities, Progress Energy, Energy United, Kansas City Power and Light, Portland General, and Tampa Electric. We also talked to power quality experts and vendors.

Based on information from this qualitative research, as well as data from our 2002 Residential Market Survey, this report characterizes surge protection customers and assesses the amount of time to profitability. We discuss effective marketing techniques as well as other lessons learned and challenges faced in designing and conducting a surge protection service.

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.