A Refresher Course on Selling to a PC Market with No Refresh Cycle : Market Research Report

A Refresher Course on Selling to a PC Market with No Refresh Cycle

Published by: IDC

Published: Aug. 15, 2006 - 15 Pages

Table of Contents
IDC Opinion
In This Study
Introduction
Methodology
Situation Overview
Historical Desktop PC Market Performance in Australia
Figure: Australia Desktop PC Market Performance
Desktop PC Spending Segmentation
Table: Enterprise Spending on Desktop PCs (A$000)
Methods of Acquisition
Table: Preferred Source for Desktop PC Acquisition by Company Size (%)
Figure: Methods of Desktop PC Acquisition
Desktop PC Purchasing Decision Criteria
Figure: Desktop PC Purchase Decision Criteria
Vendor Ratings by Customer Purchase Criterion
Table: Desktop PC Vendor Rankings by Purchase Decision Criteria (%)
Future Outlook
Desktop PC Replacement Cycles
Figure: Australia and New Zealand PC Replacement Cycles
Factors for Desktop PC Upgrades
Figure: Factors for Desktop PC Upgrades
Planned Desktop PC Purchasing by Vertical
Figure: Enterprise Future Plans for Desktop PC Purchasing
Table: Planned Desktop Purchases Over the Next 12 Months (%)
Future Desktop PC Vendor Preferences
Figure: Enterprise Desktop Vendor Preference
Essential Guidance
IDC Analysis
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Related Research
Synopsis

Abstract

This IDC study examines the buying behaviour, purchase criteria, vendor preference and forecast spend for desktop PCs in Australia organisations with more than 250 employees. The PC market for organisations with more than 250 employees is seeing a slowdown and is forecast to have negative growth in 2007. Whilst this market is slowing, it is still absolutely critical for desktop PC vendors to remain competitive in this market, as it is the entry point for other product and service offerings. The results of the report are analysed by vertical industry, employee size, and state.

"The IDC Australia Buying Behaviour and Trends Survey, 2006 has indicated that there are clear-cut verticals that will have growth during an overall negative year in 2007. In addition, there are also painfully clear-cut trends towards purchasing behaviour that vendors must put in place in their strategy for the coming 12 months," states Michael Sager, research manager, Hardware, IDC Australia.

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