Reflections On Business-to-Business Marketing In The Twenty-first Century : Market Research Report

Reflections On Business-to-Business Marketing In The Twenty-first Century

Published by: Emerald Group Publishing Limited

Published: Apr. 14, 2006 - 211 Pages

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Editorial review board
Guest editorial
IMP - some things achieved: much more to do: David Ford and Ha°kan Ha° kansson
Discovering market networks: Lars-Gunnar Mattsson and Jan Johanson
Research in relationship marketing: antecedents, traditions and integration: Vasco Eiriz and Dom Wilson
Matching high-tech and high-touch in supplier-customer relationships: Thomas Ritter and Achim Walter
Relationship value and relationship quality: broadening the nomological network of business-to-business relationships: Wolfgang Ulaga and Andreas Eggert
Ethics and value creation in business research: comparing two approaches: Lise-Lotte Lindfelt and Jan-A° ke To¨ rnroos
Measuring relational norms: some methodological issues: Keith J. Blois and Bjoern S. Ivens
Suppliers’ willingness to end unprofitable customer relationships: an exploratory investigation in the German mechanical engineering sector: Sabrina Helm, Ludger Rolfes and Bernd Gu¨ nter
Conceptualising, delineating and analysing business networks: Frans Prenkert and Lars Halle´n
Network pictures: concepts and representations: Stephan C. Henneberg, Stefanos Mouzas and Pete Naude´
Assessing the impact of culture on relationship creation and network formation in emerging Asian markets: Richard Fletcher and Tony Fang

Abstract

In the first decade of the 21st century we can now look back and reflect on how perceptions of and research into industrial markets (or should we call them B2B markets?) have changed and developed. In this e-book of the European Journal of Marketing, we attempt, through our selection of papers, to critically review the latest developments in business-to-business and international research and their contribution to knowledge. We believe that this special issue reflects the latest thinking in the field and the trends that are emerging.

Purpose - The purpose of this article is to introduce the contents of this special issue on business-to-business marketing in the twenty-first century.

Design/methodology/approach - Discusses each paper and comments on their content.

Findings - These papers provide an insight into the breadth of research in business-to-business marketing today.

Originality/value - Gives an insight into the range of research in business-to-business marketing.

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Reflections On Business-to-Business Marketing In The Twenty-first Century

Table of Contents

Abstract