Clothing Retailing - The Netherlands

Published by: Mintel International Group Ltd.

Published: Oct. 1, 2006 - 151 Pages

Table of Contents

EXECUTIVE SUMMARY

Weak clothing spend

Specialists suffer...

...despite new stores

Buying groups in the lead

Forecasts

REPORT SCOPE AND TECHNICAL NOTES

Clothing sector versus clothing market

TECHNICAL NOTES

Financial definitions

Currencies

Figure 1: Exchange rates: National currencies against the Euro, 2002-05

Country codes

VAT

Figure 2: Europe: Standard VAT rates, 2005

Other abbreviations

BACKGROUND DATA

Population

Figure 3: The Netherlands: Population trends, 2002-06

Figure 4: The Netherlands: Population, by age group, 2005 and 2006

Figure 5: The Netherlands: Households, January 2005

Figure 6: The Netherlands: Major regions and cities, 2005 and 2006

Economy

Figure 7: The Netherlands: Gross domestic product, 1995-2005

Figure 8: The Netherlands: Consumer prices, 2001-05

Figure 9: The Netherlands: Consumer expenditure, 1995-2004

Figure 10: The Netherlands: Detailed breakdown of consumer expenditure, 2001-04

CLOTHING RETAILING IN THE NETHERLANDS

Clothing market value and trends

Figure 11: The Netherlands: Consumer spending on clothing, 2001-05

Figure 12: The Netherlands: Relative performance of clothing market, 2001-05

Channels of distribution

Figure 13: The Netherlands: Estimated channels of distribution for clothing, 2005

The clothing specialists’ sector in the Netherlands

Sector value and trends

Figure 14: The Netherlands: Clothing specialists’ sales, 2001-05

Figure 15: The Netherlands: Clothing specialists, relative performance, 2001-05

Outlet and enterprise data

Figure 16: The Netherlands: Clothing specialists’ enterprise numbers, 2002-06

Figure 17: The Netherlands: Clothing specialists’ outlet numbers, 2002-06

LEADING SPECIALISTS

Figure 18: The Netherlands: Leading clothing specialists, 2005

Market shares

Figure 19: The Netherlands: Leading clothing specialists’ estimated market shares, 2005

PROSPECTS AND FORECASTS

Prospects

Forecasts

Figure 20: The Netherlands: Clothing specialists’ sales, 2005-10

Figure 21: The Netherlands: Clothing specialists, share of all retail sales, 2001-10

COMPANY PROFILES

BENETTON GROUP

Figure 22: Benetton Group: Sales as share of clothing specialists in Europe, 2001-05

Strategic evaluation

Background

Financial performance

Figure 23: Benetton Group: Group financial performance, 2001-05

Figure 24: Benetton Group sales by geographical area, 2001-05

Figure 25: Benetton Group sales by geographical area, 2005

Figure 26: Benetton Group sales by commercial activity, 2002-05

Store portfolio

Figure 27: Benetton Group: Outlet data, 2001-05

Retail offering

Market positioning

Brands

Figure 28: Benetton Group: Sales by brand, 2005

Product offer

Pricing

Operational issues

Advertising & marketing

e-commerce & home shopping

C&A

Figure 29: C&A: Sales as share of clothing specialists’ sales in Europe, 2001-05

Figure 30: C&A: German sales as share of Clothing specialists’ sales in Germany, 2001-05

Strategic evaluation

A good year in a tough market

Settling on a winning formula

Expansion continues

Background

Financial performance

Figure 31: C&A: Group financial performance, 2001-05

Figure 32: C&A: Sales in European markets, 2004 and 2005

Store portfolio

Figure 33: C&A: European outlet data, 2002-06

Figure 34: C&A: Total number of outlets, by European country, 2001-06

Figure 35: Number of European outlets by fascia, Spring 2006

Retail offering

Market positioning

Brands

Product offer

Pricing

Operational issues

Advertising & marketing

e-commerce & home shopping

CHARLES VÖGELE

Figure 36: Charles Vögele: Sales as share of clothing specialists’ sales in Europe, 2001-05

Figure 37: Charles Vögele: Swiss sales as share of clothing specialists’ sales in Switzerland, 2001-05

Figure 38: Charles Vögele: German sales as share of clothing specialists’ sales in Germany, 2001-05

Strategic evaluation

Background

Financial performance

Figure 39: Charles Vögele: Share of sales, by country of operation, 2005

Figure 40: Charles Vögele: Group financial performance, 2001-05

Store portfolio

Figure 41: Charles Vögele: Outlet data, 2001-05

Retail offering

Market positioning

Brands

Product offer

Figure 42: Charles Vögele: Share of product offer by category, 2005

Pricing

Operational issues

H&M HENNES & MAURITZ

Figure 43: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Europe, 2001-05

Figure 44: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Sweden, 2001-05

Figure 45: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Germany, 2001-05

Figure 46: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in the UK, 2001-05

Strategic evaluation

Recent development

Expansion

New format

One-off collections

Background

Figure 47: H&M Hennes & Mauritz: International expansion record, 1964-2005

A tradition of direct control

Financial performance

Figure 48: H&M Hennes & Mauritz: Group financial performance, 2001-05

H1 2006

UK

Figure 49: H&M Hennes & Mauritz: UK financial performance, 2001-05

Relative importance of regions

Figure 50: Hennes & Mauritz: Relative sales importance by country, 2001 and 2005

Figure 51: Hennes & Mauritz: Sales versus outlet growth by country, 2001-05

Figure 52: H&M Hennes & Mauritz: Percentage change in local currency sales and number of outlets by country, 2003-05

Store portfolio

Figure 53: H&M Hennes & Mauritz: Outlet data, 2001-05

Figure 54: Hennes & Mauritz: Sales per outlet by country, 2004/05

Store concept

Concept stores

Future expansion

Retail offering

Market positioning

Brands and product offer

Figure 55: H&M: Own-brand portfolio, 2006

One-off collections

Pricing

Operational issues

Advertising & marketing

Figure 56: H&M: Advertising spending in the UK, 2005

E-commerce & home shopping

GRUPO INDITEX

Figure 57: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2001-05

Figure 58: Grupo Inditex: Sales as share of clothing specialists’ sales in Spain, 2001-05

Strategic evaluation

Expansion

Brand portfolio

New formats

Background

Financial performance

Figure 59: Grupo Inditex: Financial performance, 2002-06

Like-for-like sales growth

Figure 60: Grupo Inditex: Like-for-like sales growth, 2001/02-2005/06

Financial performance by fascia

Figure 61: Grupo Inditex: Sales performance by fascia, 2002-06

Figure 62: Grupo Inditex: Sales by fascia, 2001/02-2005/06

Figure 63: Grupo Inditex: Operating profit performance by fascia, 2002-06

Figure 64: Grupo Inditex: Operating profit by fascia, 2001/02-2005/06

Sales by geographic region

Figure 65: Grupo Inditex: Consolidated sales by geographic region, 2001/02-2005/06

Sales in selected European markets

Figure 66: Grupo Inditex: Estimated sales in key European markets, 2005/06

Store portfolio

Figure 67: Grupo Inditex: Outlet and country numbers, 2001/02-2005/06

Figure 68: Grupo Inditex: Outlet data, 2001/02-2005/06

Outlet data by fascia

Figure 69: Grupo Inditex: Outlet data by fascia, 2001/02-2005/06

Figure 70: Grupo Inditex: Sales area by fascia, 2002-06

Figure 71: Grupo Inditex: % change in sales and sales area by fascia, 2001-06

European outlet data by country

Figure 72: Grupo Inditex: Outlet data by European market, 2002-06

Figure 73: Grupo Inditex: Outlet data by European market and by fascia, January 2006

Franchises and joint ventures

Figure 74: Grupo Inditex: Share of franchised stores in group sales and stores, 2001/02-2005/06

Figure 75: Grupo Inditex: Forecast number of store openings, 2006/07

Retail offering

Zara

Bershka

Massimo Dutti

Pull and Bear

Oysho

Kiddy’s Class

Operational issues

Advertising & marketing

E-commerce & home shopping

MANGO GROUP

Figure 76: Mango Group: Sales as share of Spanish clothing specialists’ sales, 2000-04

Figure 77: Mango Group: Sales as share of clothing specialists’ sales in Europe, 2001-05

Strategic evaluation

Background

Financial performance

Figure 78: Mango Group: Group financial performance, 2002-06

Retail sales by selected European market

Figure 79: Mango: Estimated retail sales in selected European and non-European markets, 2005

Figure 80: Mango Group: Domestic and international retail sales mix, 2002-06

Store portfolio

Figure 81: Mango Group: Outlet data, 2001-05

Figure 82: Mango: Share of European and non-European stores, August 2006

2005/06 store openings

Figure 83: Mango Group: Store development, 1999-2005

Focus on franchising

New airport store portfolio

Figure 84: Mango Airport operations, August 2006

European outlet data by country

Figure 85: Mango: Number of stores by selected European country, July 2004, March 2005 and August 2006

Figure 86: Mango: Outlet data by European market, July 2004, March 2005 and August 2006

Figure 87: Mango: Share of European stores by country, August 2006

Germany

Portugal

Greece

Italy

Russia

Poland and Eastern Europe

Non-European activities

Figure 88: Mango: Non-European stores network, July 2004, March 2005 and August 2006

Mango Asia

Mango North America

Retail offering

Market positioning

Brands

Product offer

Pricing

Operational issues: The Mango logistics system

Advertising & marketing

E-commerce & home shopping

PEEK & CLOPPENBURG (WEST)

Figure 89: Peek & Cloppenburg (West): Total European sales as share of European clothing specialists’ sales, 2001-05

Figure 90: Peek & Cloppenburg (West): Sales as share of clothing specialists’ sales in Germany, 2001-05

Strategic evaluation

Background

Cloppenburg vs Cloppenburg

Financial performance

Figure 91: Peek & Cloppenburg (West): Group financial performance, 2001-05

Store portfolio

Figure 92: Peek & Cloppenburg (West): Outlet data, 2001-05

Figure 93: P&C West: Outlet data, 2001-05

Retail offering

Market positioning

Brands

Product offer

Pricing

MINI COMPANY PROFILES

ESPRIT

Strategic evaluation

Background

Financial performance

Figure 94: Esprit: Sales performance by channel and region, 2001-05

Figure 95: Esprit: Group financial performance, 2001-05

Store portfolio

Figure 96: Esprit: Outlet data, 2001-05

Retail offering

Market positioning

Brands

Product offer

Figure 97: Esprit: Product mix, 2005

Pricing

e-commerce & home shopping

EURETCO FASHION BV

Background

Financial performance

Figure 98: Euretco: Group financial performance, 2001-05

Store portfolio

Figure 99: Euretco: Outlet data, 2003-05

Figure 100: Euretco: Franchise chains, 2006

Retail offering

INTRES

Background

Financial performance

Figure 101: Intres: Group financial performance, 2001-05

Store portfolio

Figure 102: Intres: Outlet data, 2002-05

Figure 103: Intres: Franchise formula outlets by fascia, 2002-05

Figure 104: Intres: Outlets in cooperating groups, 2003-05

Retail offering

Market positioning

Products

Figure 105: Intres: Offer by concept, 2005/06

MAXEDA FASHION STORES

Figure 106: Maxeda Fashion Stores: Sales as share of clothing specialists’ sales in Europe, 2001-05

Figure 107: Maxeda Fashion Stores: Dutch sales as share of clothing specialists’ sales in The Netherlands, 2001-05

Background

Financial performance

Figure 108: Maxeda Fashion Stores: Group financial performance, 2001/02-2005/06

Figure 109: Maxeda Fashion Stores: Share of group sales by country, 2001/02-2003/04 and 2005/06

Store portfolio

Figure 110: Maxeda Fashion Stores: Outlet data by country, 2001/02-2005/06

Figure 111: Maxeda Fashion Stores: Outlet data by banner, 2001/02-2005/06

Market positioning, brands and pricing

Figure 112: Maxeda Fashion Stores: Fascias’ positioning, 2006

e-commerce & home shopping

APPENDIX: RESEARCH METHODOLOGY

Abstract

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