Sports Fashion - UK

Published by: Mintel International Group Ltd.

Published: Oct. 1, 2006 - 137 Pages

Table of Contents

ISSUES IN THE MARKET

Main themes

Definition

ABBREVIATIONS

MARKET IN BRIEF

Sports World shakes the market

Brands reaching saturation point

Deflation lets rip

Sportswear still desirable, but seen as expensive

Five distinct customer groups

Sports World’s successful business model

JJB Sports trying to create a new role for itself

JD Sports integrates All:sports’ stores

Positive outlook for outdoor activities

Opportunities for niche sport and fashion retailers

Supermarkets will attract increased spending on sports leisurewear

Ageing population

Internet shopping makes its impact

Consumers no longer ‘serious about sport’

Changing the medium not the message

Greater focus on store design

Importance of speed to market

Dealing with margins that are under pressure

INDUSTRY INSIGHTS

Key findings

Current trading in the sportswear market

Two cheers for the World Cup

Losing differentiation: merging with the fashion crowd

Which mainstream retailers are performing strongly?

Who do you see as the most successful niche operators?

Which brands are successful at the moment?

What is happening to the brand-retailer relationship?

Speed to market: is it a problem?

Do conventional methods of sports marketing still work?

Do brand tie-ups with designers really boost sales generally?

How is the rise of Internet shopping affecting your business?

Own-label: opportunity or danger?

Sportswear: is it really used for sport?

Do the brands risk cannibalising retail business through own channels?

How will the sports fashion market cope with an ageing population?

INTERNAL MARKET ENVIRONMENT

Price deflation

Interest in sport

Figure 1: Interest in named sports/pastimes among UK adults, 2001-05

Sports participation and exercise

Figure 2: Regular sports participation, 2002-05

Figure 3: Proportion of adult population saying they take part in some form of sport or excercise at least once a week, 2000-05

Sporting events

Fashion trends

BROADER MARKET ENVIRONMENT

Personal disposable income

Figure 4: PDI, at current and constant 2001 prices, 2001-11

Consumer expenditure

Figure 5: Consumer expenditure, at current and constant 2001 prices, 2001-11

Employment levels

Figure 6: UK employment and unemployment, by gender, 2001-11

Demographics

Figure 7: UK population, by age, 2001-11

Figure 8: UK adult population aged 15+, by socio-economic group, 2001-11

MARKET IN CONTEXT

All retail sales

Figure 9: UK retail sales, seasonally adjusted, at current and constant 2000 prices, and price deflation, 2000-06

Sports clothing in the clothing context

Figure 10: Comparison of spending on sports clothing and clothing, 2001-06

Sports footwear in the footwear context

Figure 11: Comparison of spending on sports footwear and footwear, 2001-06

STRENGTHS AND WEAKNESSES IN THE MARKET

Strengths

Wide appeal of product to many age groups

Adaptability of sports fashion for different uses

Rising popularity of niche/fashion sports brands

Rising participation in some sports like running, hiking

Weaknesses

Massive over-distribution of brands

Weakening value perceptions among consumers

Challenge from conventional fashion retailers

Core consumers likely to switch spending to other categories

MARKET SIZE AND FORECAST

Key findings - present

THE SPORTSWEAR MARKET

Total market

Figure 12: Total sportswear market, at current and constant 2006 prices, 2001-11

Sports clothing

Figure 13: UK retail sales of sports clothing, at current and constant 2001 prices, and price deflation, 2001- 06

Sports footwear

Figure 14: UK retail sales of sports footwear, at current and constant 2000 prices, and price deflation, 2001- 06

Trends within the market

The impact on retailers

Key findings - future

FUTURE PROSPECTS

The Internet-savvy consumer

Youngest lead the revolution

Product exclusivity means more investment

New store formats a priority

Niche retailing takes a bigger slice of consumer spend

Smaller brands will also benefit

Deflation will tail off

More older consumers, fewer youngsters

Will there be further consolidation?

How to deal with slow product cycles?

Sportswear marketing - a revolution just starting

WHERE THEY SHOP FOR SPORTSWEAR

Key consumer findings

Outlets used for buying sports clothing and footwear

Figure 15: Outlets used for buying sports clothing and footwear in the past 12 months, July 2006

Figure 16: Outlets used for buying sports clothing and footwear in the past 12 months, 2001 and 2006

Specialist retailers

Figure 17: Sports specialists used for buying sports clothing and footwear in the past 12 months, by gender, age and socio-economic group, July 2006

Clothing and footwear specialists and department stores

Figure 18: Clothing, footwear and department stores used for buying sports clothing and footwear in the past 12 months, by gender, age and socio-economic group, July 2006

Other distribution channels

Figure 19: Other channels used for buying sports clothing and footwear in the past 12 months, by gender, age and socio-economic group, July 2006

Retailer market positioning

Figure 20: Retailer market positioning for outlets used for buying sports clothing and footwear in the past 12 months, July 2006

Number of outlets sportswear bought from

Figure 21: Number of outlets used for buying sports clothing and footwear in the past 12 months, July 2006

Figure 22: Outlets used for buying sports clothing and footwear in the past 12 months, by number of outlets used for buying sportswear, July 2006

WHERE THEY SHOP - DETAILED CONSUMER DEMOGRAPHICS

Figure 23: Outlets used for buying sports clothing and footwear in the past 12 months, by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN category, media and technology usage and source of regular grocery shopping, July 2006

Figure 24: Outlets used for buying sports clothing and footwear in the past 12 months, by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN category, media and technology usage and source of regular grocery shopping, July 2006

Figure 25: Outlets used for buying sports clothing and footwear in the past 12 months, by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN category, media and technology usage and source of regular grocery shopping, July 2006

USAGE OF SPORTSWEAR AND BRANDS OF CHOICE

Key consumer findings

Usage of sports clothing and footwear

Five consumer groups

Figure 26: Use of sports clothing and footwear, July 2006

Figure 27: Use of sports clothing and footwear, by gender, age and socio-economic group, July 2006

Figure 28: Outlets used for buying sports clothing and footwear in the past 12 months, by use of sports clothing and footwear, July 2006

Brands of choice

Figure 29: Brands of choice when buying sports clothing and footwear for leisure/fashion, July 2006

Figure 30: Brands of choice when buying sports clothing and footwear for leisure/fashion, by gender, age and socio-economic group, July 2006

Figure 31: Brand positioning of leading brands of choice when buying sports clothing and footwear for leisure/fashion, July 2006

Figure 32: Brands of choice when buying sports clothing and footwear for leisure/fashion, by gender, age and socio-economic group, July 2006

Figure 33: Brand positioning of leading brands of choice when buying sports clothing and footwear for leisure/fashion, July 2006

Figure 34: Brands of choice when buying sports clothing and footwear for leisure/fashion, by gender, age and socio-economic group, July 2006

Brands of choice by outlet used

Figure 35: Brands of choice when buying sports clothing and footwear for leisure/fashion, by outlets used for buying sports clothing and footwear in the last 12 months, July 2006

USAGE OF SPORTSWEAR AND CHOICE OF BRANDS - DETAILED CONSUMER DEMOGRAPHICS

Figure 36: Use of sports clothing and footwear, by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN category, media and technology usage and source of regular grocery shopping, July 2006

Figure 37: Brands of choice when buying sports clothing and footwear for leisure/fashion, by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN category, media and technology usage and source of regular grocery shopping, July 2006

Figure 38: Brands of choice when buying sports clothing and footwear for leisure/fashion, by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN category, media and technology usage and source of regular grocery shopping, July 2006

Figure 39: Brands of choice when buying sports clothing and footwear for leisure/fashion, by lifestage, presence of children, Mintel’s Special Groups, working status, region, ACORN category, media and technology usage and source of regular grocery shopping, July 2006

Figure 40: Brands of choice when buying sports clothing and footwear for leisure/fashion, by outlets used for buying sports clothing and footwear in the last 12 months, July 2006

Figure 41: Brands of choice when buying sports clothing and footwear for leisure/fashion, by outlets used for buying sports clothing and footwear in the last 12 months, July 2006

Figure 42: Brands of choice when buying sports clothing and footwear for leisure/fashion, by use of sports clothing and footwear, July 2006

RETAIL COMPETITOR ANALYSIS

Key findings

Leading specialists

Smaller specialists

Figure 43: Leading specialist sports fashion retailers, 2006

Evaluation of leading players

LEADING SPORTS SPECIALISTS

JJB Sports

Figure 44: JJB Sports, financial performance, 2002-06

Figure 45: JJB Sports, store numbers and retail space, 2002-06

Figure 46: JJB Sports, breakdown of sales by product category, 2005 and 2006

John David Group

Figure 47: John David Group, financial performance, 2002-06

Figure 48: John David Group, store numbers and retail space, 2002-06

Sports World

Figure 49: Sports World International, financial performance, 2001-05

Figure 50: Sports World International, store numbers and retail space, 2002-06

Blacks Leisure

Figure 51: Blacks Leisure Group, financial performance, 2002-06

Figure 52: Blacks Leisure Group, store numbers and retail space, 2002-05

Intersport UK

OTHER OUTDOOR AND NICHE SPECIALISTS

Cotswold Outdoor

Ellis Brigham Mountain Sports

Field & Trek

Nevisport

Snow + Rock

sweatyBetty

Sweatshop

NON-SPECIALISTS

CLOTHING RETAILERS

M&S

Arcadia

Next

VALUE RETAILERS

Matalan

Primark

FOOTWEAR CHAINS

Foot Locker

Office

Qube

Schuh

DEPARTMENT STORES

Debenhams

John Lewis

MAIL ORDER

Littlewoods Shop Direct/sport-ecom

INTERNET SPECIALISTS

SUPERMARKETS

RETAIL ADVERTISING AND PROMOTION

Advertising by sports specialists

Figure 53: Main media advertising expenditure by major sportswear retailers, 2001-05

Spending by media

Figure 54: Main media advertising expenditure by major sportswear retailers, by media, 2005

APPENDIX: RESEARCH METHODOLOGY

Abstract

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.