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Published by: Mintel International Group Ltd.
Published: Oct. 1, 2006 - 75 Pages
Table of Contents
- ISSUES IN THE MARKET
- Definition
- MARKET IN BRIEF
- The market is stalling
- Growth shifts
- Competition
- A perception gap exists
- Health industry scepticism hinders acceptance
- New legislation impacting future growth
- INTERNAL MARKET ENVIRONMENT
- Lost sales to slimmers
- Figure 1: Agreement with selected lifestyle statements, 2002-06
- Slimming needs to be on the political agenda
- Figure 2: Membership of slimming clubs, 2002-06
- Clubs have 33% penetration
- The ‘fat club’ fear
- A perception gap or delusion?
- Figure 3: Adults who have felt overweight in the last year, 2004 and 2006
- Is there a doctor in the house?
- Laissez faire
- Figure 4: How often diet, 2004 and 2006
- How to lose weight
- Scepticism needs to be tackled
- Making it more acceptable
- BROADER MARKET ENVIRONMENT
- UK weight profiles
- Figure 5: Incidence of being overweight, obese or normal weight among men, by age group, 2003
- Overweight a bigger issue than obesity
- Men in denial
- Figure 6: Incidence of being overweight, obese or normal weight among women, by age group, 2003
- Source: National Statistics Crown Copyright - Health Survey for England 1994 and 2003
- Women more prone to continue gaining weight
- An older, fatter future?
- Figure 7: UK population by age, 2001-11
- Resources stretched to breaking point?
- More affluent but time pressures prevail
- Figure 8: Population by socio-economic status, 2001-06
- Influence of media
- Body beautiful
- Figure 9: Estimated UK market for lower abdominal cosmetic surgery, by number of procedures and value, 2001-05
- Because I’m worth it
- COMPETITIVE CONTEXT
- The slimming stigma
- Body image
- Getting active
- Personal service
- STRENGTHS AND WEAKNESSES IN THE MARKET
- MARKET VALUE AND FORECAST
- Figure 10: UK retail sales of slimming foods, 2001-06
- Overall lacklustre picture
- Figure 11: UK Retail sales of slimming foods, 2001-06
- Mixed fortunes
- FORECAST
- Figure 12: Forecast of UK retail sales of slimming foods, by type, at current and constant prices 2006-11
- FACTORS USED IN THE FORECAST
- SEGMENT PERFORMANCE
- MEAL REPLACEMENTS
- A brand shakeout
- Figure 13: UK retail sales of meal replacements, 2001-06
- APPETITE SUPPRESSANTS/CONTROLLERS
- Competitive advantage for some
- Figure 14: UK retail sales of appetite suppressants/controllers, 2001-06
- VERY-LOW-CALORIE DIETS
- Increasing acceptance
- Figure 15: UK consumer sales of VLCDs, 2001-06
- COMPANIES AND BRANDS
- MEAL REPLACEMENTS
- Unilever plc
- Other brands
- Own-label
- APPETITE CONTROLLERS/SUPPRESSANTS
- DDD Ltd
- Nature’s Remedies Ltd
- Other brands
- VERY-LOW-CALORIE DIETS
- Obesity Lifeline Ltd (trading as LighterLife)
- Cambridge Nutritional Foods Ltd
- Howard Foundation Research Limited
- Vitaline Weight Control Limited
- Other slimming options
- BRAND COMMUNICATION AND PROMOTION
- Figure 16: Main monitored media spend on slimming aids and foods, 2001-06
- Punching above its weight?
- Figure 17: Main monitored media spend, by period, 2005
- Pre-bikini peak
- New resolutions
- Figure 18: Main monitored media spend, 2003-05
- Brand leaders invest
- CHANNELS TO MARKET
- Figure 19: UK retail sales of meal replacements and appetite controllers/suppressants, by outlet type share of value, 2001-05
- The pharmacist role
- Multiple grocers focus on healthy eating
- Self-help expands
- CONSUMER 1 - USAGE
- Market of size
- Figure 20: Usage of slimming aids, July 2006
- The slimming mindset
- Core groups not being targeted
- A credibility issue with core targets - especially men
- Can money buy you a figure?
- Baby fat
- APPENDIX
- Introduction
- Consumer research
- ACORN
- Advertising data
- ABBREVIATIONS
- Internal market environment
- Figure 21: Adults who are trying to slim, 2002-06
- Figure 22: Amount felt overweight, 2004 & 2006
- Broader market environment
- Figure 23: Incidence of being overweight and obese among men and women, by age group, 1994 and 2003
- Figure 24: Age population changes, by age, 2001-06
- THE CONSUMER - USAGE: DETAILED DEMOGRAPHICS
- Figure 25: usage of slimming aids, by gender, age, social grade, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, tenure, region, ACORN categories, technology users, daily newspapers, commercial TV viewing, supermarket used and household size, July 2006
- The Consumer - Attitudes: Detailed Demographics
- Figure 26: Attitudes towards slimming foods amongst those consumers who would never use/consider using slimming aids, by gender, age, social grade, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN categories, technology users, daily newspapers, commercial TV viewing, supermarket used and household size, July 2006
- Figure 27: Attitudes towards slimming foods amongst those consumers who would never use/consider using slimming aids, by gender, age, social grade, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, tenure, region, ACORN categories, technology users, daily newspapers, commercial TV viewing, supermarket used and household size, July 2006
- The Consumer - Further Analysis - Detailed Demographics
- Figure 28: Weight perception by attitudes to slimming aids, by gender, age, social grade, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, tenure, region, ACORN categories, newspaper readership, commercial TV viewing, supermarket used and household size, July 2006
- July 2006
- APPENDIX: RESEARCH METHODOLOGY
AbstractSlimming is different to dieting. Put simply, dieting is based on choosing foods for optimum gradual weight loss, whereas slimming is centered on radically reducing calorie intake for rapid weight loss. As obesity rates soar in the UK, the slimming market has experienced mixed fortunes partly because of a lack of support from the health and medical community. Some commentators believe the market is out of step with contemporary attitudes towards healthy lifestyles, as many slimming products are based on restrictive eating regimes. Consequently, manufacturers in the growing £2 billion low fat low calorie market; prefer to position their products as healthy options to avoid the slimming stigma.
In this report Mintel considers the hypothesis that “the slimming market could have a role to play in tackling obesity by kick-starting weight loss for the individual moving towards weight management and healthy eating. However, it is essential to engage health and medical organisations so that support for the market is evident.
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