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Published by: Mintel International Group Ltd.
Published: Oct. 1, 2006 - 85 Pages
Table of Contents
- ISSUES IN THE MARKET
- ABBREVIATIONS
- MARKET IN BRIEF
- Fly Generation
- Average Joes
- Younger at heart
- Kid’s gloves
- Comfortably adventurous
- The third age: ‘me time’ and ‘us time’
- INTERNAL MARKET ENVIRONMENT
- Overseas on the up
- Figure 1: Domestic and overseas holiday volume, 2001-06
- Spend, spend, spend
- Figure 2: Overseas holidays and expenditure, at constant and current prices, 2000-06
- Non-EU Europe lead the way
- Figure 3: Outbound holiday visits, by region visited, 2000-05
- Internet penetration
- Figure 4: Internet penetration, by gender, socio-economic group and age, Jan 2001-Jan 2006
- Third age demographics
- Figure 5: Demographic profile of adults aged 15+ and all third age, 2006
- BROADER MARKET ENVIRONMENT
- Favourable economy for the liberated third age
- Figure 6: Trends in personal disposable income and consumer expenditure, 2001-11
- A younger shade of grey
- Figure 7: Trends in the age structure of the UK population, by gender, 2001-11
- AB growth still good
- Figure 8: Forecast adult population trends, by socio-economic group, 2001-11
- Third age: a growth market
- Figure 9: Forecast adult population trends, by socio-economic group, 2001-11
- COMPETITIVE CONTEXT
- Figure 10: Domestic and overseas holiday growth, 2001-06
- STRENGTHS AND WEAKNESSES IN THE MARKET
- Strengths
- Weaknesses
- MARKET SIZE AND FORECAST
- Figure 11: Domestic and overseas holidays and expenditure by 45-64-year-olds, 2001-11
- Mintel foresight
- SEGMENT PERFORMANCE
- Who goes where?
- Figure 12: UK holiday visits by country of destination, 2005
- Big spenders
- Figure 13: UK holiday spending by country of destination, 2005
- Most frequent travellers
- Figure 14: Holidays taken in the last 12 months, 2004-06
- The long and short
- Figure 15: Number of nights spent away from home for last/last but one holiday, 2002-06
- Avoiding the masses
- Figure 16: Month last/last-but-one holiday began, 2002-06
- COMPANIES AND PRODUCTS
- Saga Group
- WA Shearings
- First Choice Holidays
- Thomas Cook
- Thomson Holidays
- Cosmos
- Gap Year for Grown Ups
- Ski Club of Great Britain
- CHANNELS TO MARKET
- Source of booking
- Figure 17: How booked last/last but one holiday, 2002-06
- BOOKING: METHOD
- Figure 18: Booking method used for last/last but one holiday, 2004-06
- THIRD AGE - IS IT THE TIME TO TRAVEL?
- Incidence of third age holidays
- Figure 19: Holiday taken in the last 12 months, 2002-06
- Third age trips by demographics
- Figure 20: Holiday taken in the last 12 months, all third age, by demographic sub-group, 2006
- Frequency of third age holidays by demographics
- Figure 21: Number of third age holidays taken in the last 12 months, by demographic sub-group, 2006
- THIRD AGE HOLIDAYS TAKEN - WHERE AND WHEN?
- EUROPE IS OUR PLAYGROUND
- Figure 22: Location of last/last but one holiday, 2002-06
- Destination by demographics
- Figure 23: Location of last/last but one holiday, all third age, by demographic sub-group, 2006
- RTW/BACKPACKING
- Attitudes towards round the world travel
- Figure 24: Experience of and attitudes towards round-the-world travel, by detailed lifestage group, February 2006
- Round-the-world trips taken
- Figure 25: Type of round-the-world trips taken, by detailed lifestage group, February 2006
- Backpacking
- Figure 26: Backpacking trips taken, by detailed lifestage groups, February 2006
- Figure 27: Types of backpacking trips taken, by detailed lifestage group, February 2006
- CITY AND SHORT BREAKS
- Figure 28: Countries visited for a city break in the past three years by detailed lifestage, February 2006
- Figure 29: Countries visited for a short break in the past three years by detailed lifestage, February 2006
- Attitudes towards city and short breaks
- Figure 30: Attitudes towards city and short breaks abroad, by detailed lifestage, February 2006
- TYPE OF HOLIDAY TAKEN
- Figure 31: Type of holiday taken for last/last but one holiday, 2002-06
- Holidays taken by demographics
- Figure 32: Most popular types of holiday taken for last/last but one holiday, by demographic sub-group, 2006
- THIRD AGE BOOKING PREFERENCES
- RESEARCH
- Figure 33: Sources used to get information on last/last but one holiday, 2003-06
- Websites used for research
- Figure 34: Most popular websites visited in the past 12 months to research travel plans by detailed lifestage, December 2005
- BOOKING
- Booking method by demographics
- Figure 35: Booking method used for last/last but one holiday, by demographic sub-group, 2006
- Websites used for booking
- Figure 36: Most popular websites visited in the past 12 months for booking travel, by detailed lifestage, December 2005
- Figure 37: Most popular attitudes towards online travel, by detailed demographics, December 2005
- DETAILED DEMOGRAPHICS
- Holiday research
- Figure 38: Sources of information on last/last but one holiday, by demographic sub-group, 2006
- Holiday booking source
- Figure 39: How booked last/last but one holiday, by demographic sub-group, 2006
- Figure 40: How booked last/last but one holiday, by demographic sub-group, 2006
- THIRD AGE - INDEPENDENT VERSUS INCLUSIVE TOURS
- INCLUSIVE TOURS = REASSURANCE AND QUALITY
- Figure 41: Inclusive holidays taken in the past 12 months, by detailed lifestage and age of children, June 2006
- Attitudes towards package holidays
- Figure 42: Most popular attitudes towards package holidays by detailed lifestage and age of children, June 2006
- GROWN UP ‘INDIE KIDS’
- Figure 43: Independent holidays taken in the past 12 months by detailed lifestage, June 2006
- Attitudes towards independent holidays
- Figure 44: Most popular attitudes towards independent holidays by detailed lifestage, June 2006
- THIRD AGE - TRANSPORT AND ACCOMMODATION
- AIR TRAVEL
- Figure 45: Air travel in the last 12 months (for business, holiday or personal reasons), 2002-06
- CAR HIRE: THE GREAT ESCAPE
- Positive attitudes
- Figure 46: Positive attitudes towards car hire in the past 12 months by detailed lifestage, September 2005
- Negative attitudes
- Figure 47: Negative attitudes towards car hire in the past 12 months, by detailed lifestage, September 2005
- UK HOTEL STAYS
- Figure 48: Stayed at hotel in Britain in the last 12 months (for business, holiday or pleasure), 2002-06
- Hotel stays by demographics
- Figure 49: Third age stays at hotels in Britain in the last 12 months (for business, holiday or pleasure), by demographics, 2006
- Figure 50: Frequency of staying at hotels in Britain in the last 12 months, 2002-06
- Air travel
- Figure 51: Air travel in the last 12 months (for business, holiday or personal reasons), by demographic subgroup, 2006
- Car hire organisation
- Figure 52: Attitudes towards car hire organisation in the past 12 months, by detailed lifestage, September 2005
- APPENDIX: RESEARCH METHODOLOGY
AbstractThe Third Age Market has been heralded as a golden opportunity for the travel industry, and in particular, for the agents and operators seeking to compete with the rapidly expanding independent and self-packaging segments. The Third Age is set to exhibit the strongest growth of all demographic segments in the next five years, generating a group representing over one-quarter of the total population. These 45-64 year olds are the original post-war holidaymakers, relatively rich in travel experience, blessed with free time and often savings to spend on holidays and regular or extensive travel.
Largely liberated from their children this group have unprecedented freedom, but the questions are manifold: do they seek regular reassurance and comfort, or new experiences, and, with whom? However, many of the Third Age group have become well versed in self-packaging, as well as internet research and booking and as such they are hardly sitting ducks for operators seeking to sell shoulder season holidays.
In this report, Mintel investigates the propensity of this segment to take holidays, asking how adventurous - or how cautious - they have become.
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