2006 Milk and Dairy Alternative Beverages in the U.S. : Market Research Report

2006 Milk and Dairy Alternative Beverages in the U.S.

Published by: Beverage Marketing Corporation

Published: Nov. 1, 2006 - 241 Pages

TABLE OF EXHIBITS
DEFINITIONS USED IN THIS REPORT
INTRODUCTION
I. THE U.S. MILK MARKET: The National Fluid Milk Market; The Regional Milk Markets; End Uses of Raw Milk; Exhibits
II. U.S. MILK MARKET BY FAT CONTENT: Milk Market by Milk Fat Types; Other Fluid Milk Categories; Exhibits
III. U.S. MILK MARKET BY FLAVORS: The Flavored Milk Market; Exhibits
IV. LEADING DAIRIES: The Top Dairy Companies; Leading Fluid Milk Processors; Exhibits
V. THE LEADING MILK BRANDS & PRIVATE LABEL: Branded vs. Private Label Milk; Exhibits
VI. U.S. MILK DISTRIBUTION CHANNELS: Volume by Distribution Channel; Exhibits
VII. U.S. MILK PACKAGING: Volume by Package Type; Volume by Package Size; Exhibits
VIII. U.S. MILK PRICING: Milk Pricing; Exhibits
IX. U.S. MILK ADVERTISING EXPENDITURES: Milk Advertising; Advertising Spending by Media; Exhibits
X. DEMOGRAPHICS OF THE MILK CONSUMER: Demographics of the Milk Consumer; Demographics of the Flavored Milk Consumer; Exhibits
XI. DAIRY-BASED SHELF-STABLE BEVERAGES: Value-Added, Shelf-Stable Milk Products; Exhibits
XII. THE DAIRY ALTERNATIVE MARKET: Dairy Alternatives; Leading Dairy Alternative Companies; Exhibits
XIII. THE PROJECTED U.S. MILK MARKET: The Projected Milk Market; Exhibits
APPENDIX: MILK REQUIREMENTS IN THE CODE OF FEDERAL REGULATIONS; Description, Options and Requirements
Table of Exhibits
I. THE U.S. MILK MARKET: 1 U.S. Fluid Milk Market Volume and Growth 1975 - 2006; 2 U.S. Fluid Milk Market Per Capita Consumption 1975 - 2006; 3 U.S. Fluid Milk Market Compound Annual Growth 1980 - 2006; 4 U.S. Fluid Milk Market Consumption by Region 2000 - 2005; 5 U.S. Fluid Milk Market Share of Consumption by Region 2000 - 2005; 6 U.S. Fluid Milk Market Change in Consumption by Region 2001 - 2005; 7 U.S. Fluid Milk Market Share of Production by Region 1970 - 2004; 8 U.S. Fluid Milk Market End Uses of Raw Milk by Product 1980 - 2005
II. U.S. MILK MARKET BY FAT CONTENT: 9 U.S. Fluid Milk Market Volume by Milk Fat Type 1975 - 2005; 10 U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1975 - 2005; 11 U.S. Fluid Milk Market Change in Volume by Milk Fat Type 1980 - 2005
III. U.S. MILK MARKET BY FLAVORS: 12 U.S. White vs. Flavored Milk Market Volume and Share 1996 - 2005; 13 U.S. Flavored Fluid Milk Market Volume by Flavor 2000 - 2005; 14 U.S. Flavored Fluid Milk Market Share of Volume by Flavor 2000 - 2005; 15 U.S. Flavored Fluid Milk Market Change in Volume by Flavor 2001 - 2005; 16 U.S. Flavored Fluid Milk Market Estimated Dollar Share by Brand 2005
IV. LEADING DAIRIES: 17 Leading Dairy Processors Estimated Wholesale Dollar Sales 2000 - 2005; 18 Leading Fluid Milk Companies Estimated Wholesale Dollar Sales 2000 - 2005; 19 Leading Fluid Milk Companies Estimated Share of Sales 2000 - 2005
V. THE LEADING MILK BRANDS & PRIVATE LABEL: 20 U.S. Fluid White Milk Market Branded vs. Private Label Retail Dollars & Units 2002 - 2005; 21 U.S. Fluid White Milk Market Branded vs. Private Label Share of Retail Dollars & Units 2002 - 2005; 22 U.S. Fluid White Milk Market Branded vs. Private Label Change in Retail Dollars & Units 2003 - 2005; 23 U.S. Flavored Milk Market Branded vs. Private Label Retail Dollars & Units 2002 - 2005; 24 U.S. Flavored Milk Market Branded vs. Private Label Share of Retail Dollars & Units 2002 - 2005; 25 U.S. Flavored Milk Market Branded vs. Private Label Change in Retail Dollars & Units 2003 - 2005; 26 Refrigerated Whole Milk Brands Estimated Dollar Share 2000 - 2005; 27 Refrigerated Non-/Low-Fat Milk Brands Estimated Dollar Share 2000 - 2005
VI. U.S. MILK DISTRIBUTION CHANNELS: 28 U.S. Fluid Milk Market Volume by Distribution Channel 1999 - 2005; 29 U.S. Fluid Milk Market Share of Volume by Distribution Channel 1999 - 2005; 30 U.S. Fluid Milk Market Change in Volume by Distribution Channel 2000 - 2005
VII. U.S. MILK PACKAGING: 31 U.S. Fluid Milk Market Volume by Package Type 1999 - 2005; 32 U.S. Fluid Milk Market Share of Volume by Package Type 1999 - 2005; 33 U.S. Fluid Milk Market Change in Volume by Package Type 2000 - 2005; 34 U.S. Fluid Milk Market Volume by Package Size 2000 - 2005; 35 U.S. Fluid Milk Market Share of Volume by Package Size 2000 - 2005; 36 U.S. Fluid Milk Market Change in Volume by Package Size 2001 - 2005
VIII. U.S. MILK PRICING: 37 U.S. Fluid Milk Market Wholesale and Retail Sales 1980 - 2005; 38 U.S. Fluid Milk Market Federal Order Minimum Prices 1980 - 2006
IX. U.S. MILK ADVERTISING EXPENDITURES: 39 U.S. Fluid Milk Market Expenditures by Leading Advertisers 2000 - 2005; 40 U.S. Fluid Milk Market Share of Expenditures by Leading Advertisers 2000 - 2005; 41 U.S. Fluid Milk Market Change in Expenditures by Leading Advertisers 2001 - 2005; 42 U.S. Fluid Milk Market Advertising Expenditures by Media 2000 - 2005; 43 U.S. Fluid Milk Market Share of Advertising Expenditures by Media 2000 - 2005; 44 U.S. Fluid Milk Market Change in Advertising Expenditures by Media 2001 - 2005 153
X. DEMOGRAPHICS OF THE MILK CONSUMER: 45 Demographics of the U.S. Milk Consumer 2005; 46 Demographics of the U.S. Whole Milk Consumer 2005; 47 Demographics of the U.S. Fat-Free Milk Consumer 2005; 48 Demographics of the U.S. Flavored Milk Consumer 2005
XI. DAIRY-BASED SHELF- STABLE BEVERAGES: 49 Dairy-Based Shelf-Stable Beverages Estimated Wholesale Dollars 2000 - 2005; 50 Dairy-Based Shelf-Stable Beverages Share of Wholesale Dollars 2000 - 2005; 51 Dairy-Based Shelf-Stable Beverages Change in Wholesale Dollars 2001 - 2005
XII. THE DAIRY ALTERNATIVE MARKET: 52 Estimated U.S. Soyfood Retail Sales 1999 - 2005; 53 Estimated U.S. Soymilk and Dairy Alternative Beverage Retail Sales 1997 - 2005; 54 U.S. Soymilk Market Quarterly Volume Shares 2004 - 2005; 55 Estimated U.S. Soymilk and Dairy Alternative Beverage Brand Shares 2004 - 2006
XIII. THE PROJECTED U.S. MILK MARKET: 56 Projected U.S. Fluid Milk Market Estimated Gallonage & Growth 1992 - 2010; 57 Projected U.S. Fluid Milk Market Per Capita Consumption 1992 - 2010; 58 Projected U.S. Fluid Milk Market Compound Annual Growth 1975 - 2010; 59 Projected U.S. Fluid Milk Market Volume by Milk Fat Type 1992 - 2010; 60 Projected U.S. Fluid Milk Market Share by Milk Fat Type 1992 - 2010; 61 Projected U.S. Fluid Milk Market Change by Milk Fat Type 1992 - 2010

Abstract

Branding a commodity -- Madison Avenue visits Dairy Country. Explore the revamping of the milk industry. Includes data on production, consumption, flavors, milk by fat content and advertising expenditures. Analyzes the forces reshaping the industry, such as consolidation in both production and retail outlets, pricing policies and health matters. Also covers the burgeoning dairy alternative beverage segment. Enhanced with IRI data.

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2006 Milk and Dairy Alternative Beverages in the U.S.

Table of Contents

Abstract