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2006 Wellness and Functional Beverages in the U.S.

Published by: Beverage Marketing Corporation

Published: Oct. 1, 2006 - 356 Pages


Table of Contents



TABLE OF EXHIBITS

DEFINITIONS USED IN THIS REPORT

INTRODUCTION

CHAPTER

I. THE WELLNESS MARKET IN THE U.S.

Wellness Definition

The U.S. Wellness Market

Overview

Sales and Volume

Per Capita Consumption

Dietary Supplements and Functional Foods

The Asian Nutraceutical Market

Regulatory Activities

Organic Foods

Exhibits

II. THE U.S. WELLNESS AND FUNCTIONAL BEVERAGE MARKET

Wellness and Functional Beverage Market

Overview

Wellness in the Multiple Beverage Marketplace

Sales by Segment

Sales by Consumer Benefit Segment

Milk

Fruit Juice

Bottled Water

RTD Tea

Soy Milk

RTD Meal Replacement

Protein Drinks

Sports Beverages

Energy Drinks

Nutrient-Enhanced Drinks

Other Wellness Segments

Gut-Health

Tea

Nutrition Bars

Exhibits

III. LEADING WELLNESS AND FUNCTIONAL BEVERAGE COMPANIES

The Leading Companies

DEAN FOODS COMPANY

Overview

Marketing

Management

PEPSICO INC.

Overview

Quaker Oats - Overview

Quaker Oats - Marketing

Tropicana - Overview

Tropicana - Marketing

Tropicana - Management

Aquafina - Overview

Aquafina - Marketing

Lipton - Overview

Lipton - Marketing

SoBe - Overview

SoBe - Marketing

COCA-COLA COMPANY

Overview

Dasani - Overview

Dasani - Marketing

Evian - Overview

Evian - Marketing

Dannon - Overview

Dannon - Marketing

Minute Maid - Overview

Minute Maid - Marketing

Nestea - Overview

Nestea - Marketing

Powerade - Overview

Powerade - Marketing

GROUPE DANONE

Overview

Marketing

NORTH CASTLE PARTNERS, LLC

Overview

Marketing

ABBOTT LABORATORIES

Overview

Marketing

GENERAL MILLS

Overview

Marketing

KELLOGG COMPANY

Overview

Marketing

NBTY, INC.

Overview

Marketing

HAIN CELESTIAL GROUP, INC.

Overview

Marketing

HANSEN NATURAL CORPORATION

Overview

Marketing

WHOLE FOODS MARKET, INC.

Overview

Marketing

WILD OATS MARKETS, INC.

Overview

Marketing

Exhibits

IV. WELLNESS AND FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES

Wellness and Functional Beverage Advertising Expenditures

Ad Dollars by Segment

Expenditures by Advertiser

Exhibits

V. DEMOGRAPHICS OF THE WELLNESS AND FUNCTIONAL BEVERAGE USER

The Wellness and Functional Beverage Consumer

Exhibits

VI. THE PROJECTED U.S. WELLNESS AND FUNCTIONAL BEVERAGE MARKET

The Projected U.S. Wellness and Functional Beverage Market

Exhibits

APPENDIX

Nutraceutical/Functional Ingredients




Table of Exhibits




I. THE WELLNESS MARKET IN THE U.S.

1 Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales and Volume 1999 - 2005

2 Wellness and Functional RTD Beverage Market Change in Estimated Wholesale Dollar Sales and Volume 2000 - 2005

3 Wellness and Functional RTD Beverage Market Per Capita Consumption 1999 - 2005

II. THE U.S. WELLNESS AND FUNCTIONAL BEVERAGE MARKET

4 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2000 - 2005

5 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Share 2000 - 2005

6 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Estimated Wholesale Dollars 2001 - 2005

7 U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2000 - 2005

8 U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Share 2000 - 2005

9 U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Estimated Wholesale Dollars 2001 - 2005

10 Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2000 - 2005

11 Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Share 2000 - 2005

12 Wellness and Functional RTD Beverage Market Change in Estimated Wholesale Dollars 2001 - 2005

13 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Estimated Wholesale Dollar Sales 2000 - 2005

14 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Estimated Wholesale Dollar Share 2000 - 2005

15 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Change in Estimated Wholesale Dollars 2001 - 2005

16 U.S. Nutrient-Enhanced Beverage Market Estimated Wholesale Dollar Sales 2000 - 2005

17 U.S. Nutrient-Enhanced Beverage Market Estimated Share of Segment Sales 2000 - 2005

18 U.S. Nutrient-Enhanced Beverage Market Change in Estimated Wholesale Dollar Sales 2001 - 2005

III. LEADING WELLNESS AND FUNCTIONAL BEVERAGE COMPANIES

19 Leading U.S. Wellness Beverage Companies Estimated Wholesale Dollar Sales 2000 - 2005

20 Leading U.S. Wellness Beverage Companies Share of Estimated Wholesale Dollar Sales 2000 - 2005

21 Leading U.S. Wellness Beverage Companies Change in Estimated Wholesale Dollar Sales 2001 - 2005

IV. WELLNESS AND FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES

22 Leading U.S. Wellness Beverage Segments Advertising Expenditures 2000 - 2005

23 Leading U.S. Wellness Beverage Segments Share of Advertising Expenditures 2000 - 2005

24 Leading U.S. Wellness Beverage Segments Change in Advertising Expenditures 2001 - 2005

25 U.S. Wellness and Functional Beverage Market Expenditures by Leading Advertisers 2000 - 2005

26 U.S. Wellness and Functional Beverage Market Share of Expenditures by Leading Advertisers 2000 - 2005

27 U.S. Wellness and Functional Beverage Market Change in Expenditures by Leading Advertisers 2001 - 2005

V. DEMOGRAPHICS OF THE WELLNESS AND FUNCTIONAL BEVERAGE USER

28 Demographics of the Spring Water User 2005

29 Demographics of the Ready-to-Drink Tea User 2005

30 Demographics of the Sports Beverage User 2005

31 Demographics of the Energy Drink User 2005

32 Demographics of the Milk User 2005

33 Demographics of the Soy Beverage User 2005

34 Demographics of the 100% Fruit Juice User 2005

VI. THE PROJECTED U.S. WELLNESS AND FUNCTIONAL BEVERAGE MARKET

35 Projected Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2005 - 2010

36 Projected Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Share 2005 - 2010

37 Projected Wellness and Functional RTD Beverage Market Compound Annual Growth Rate 2005 - 2010

Abstract

The search for the Fountain of Youth. Explore marketing activities, trends and issues in this multi-faceted market made up of traditional and newly engineered products. Enhanced with IRI data.

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