|
Published by: Key Note Publications Ltd
Published: Oct. 1, 2006 - 120 Pages
Table of Contents
- Executive Summary
- 1. Introduction
- BACKGROUND
- DEFINITION
- Baby Milks
- Standard Infant Formulas
- Follow-On Milks
- Soya Formulas
- Baby Meals
- Baby Drinks
- Baby Finger Foods and Rusks
- 2. Strategic Overview
- MARKET BACKGROUND
- Demographic and Social Factors
- Table 1: Total Births in the UK (000 and births per 1,000 population), 1981-2004
- Table 2: The Number of Children Aged 0 to 2 Years in the UK (000), 2004-2006†
- Table 3: General and Total Fertility Rates in England and Wales, 1992 and 1998-2004
- Table 4: Mean Age of Mother by Birth Order in England and Wales (years), 1994-2004
- Table 5: Average Age of Mother at First Childbirth in England and Wales (years), 1971-2004
- Table 6: Employment Status of Couple Families with Youngest Child Aged 0 to 4 Years by Family Type (%), Spring 2004
- MARKET DYNAMICS AND SEGMENTATION
- Table 7: The UK Baby Food Market by Sector by Value (£m at rsp), 2001-2005
- Table 8: The UK Baby Food Market by Sector Share by Value (%), 2001-2005
- Figure 1: The UK Baby Food Market by Sector Share by Value (%), 2001-2005
- DISTRIBUTION
- The Growth of Organic Foods
- COMPETITIVE STRUCTURE
- ADVERTISING AND PROMOTION
- Main Media Advertising
- Table 9: Main Media Advertising Expenditure on Baby Milk and Baby Food (£000), Years Ending June 2005 and 2006
- Below-the-Line Advertising
- Baby Clubs
- Sampling
- Television Programmes
- THE CONSUMER
- Table 10: Parents, Prospective Parents and Purchasers of Baby Milks and/or Baby Foods (% of respondents), 2006
- Table 11: Demographic Profiles of Parents, Prospective Parents and Purchasers of Baby Milk/Baby Food (% of respondents), 2006
- Table 12: Demographic Profiles of Parents of Children Under 5 (% of respondents), 2006
- Table 13: Demographic Profiles of Prospective Parents and Others Who Purchase Baby Milk and/or Baby Food (% of respondents), 2006
- MARKET FORECASTS
- Table 14: The Forecast UK Baby Food Market by Sector by Value (£m at rsp), 2006-2010
- 3. Baby Milks
- BACKGROUND
- MARKET SIZE
- Table 15: The UK Baby Milks Market by Value (£m at rsp), 2001-2005
- Standard Infant Formulas
- Follow-On Milks
- Soya Formulas
- Table 16: The UK Baby Milks Market by Sector by Value (£m at rsp), 2001-2005
- Table 17: The Ready-to-Feed Baby Milks Market by Value (£m at rsp and %), 2001-2005
- THE CONSUMER
- Table 18: Estimated Incidence of Breastfeeding Standardised by the Composition of the Sample by Country† (% who initially breastfed), 1985, 1990, 1995, 2000 and 2005
- Table 19: Incidence of Breastfeeding in the UK by Mother's Age (% who initially breastfed), 2000 and 2005
- Table 20: Incidence of Breastfeeding in the UK by Mother's Socio-Economic Classification (% who initially breastfed), 2000 and 2005
- Table 21: Prevalence of Breastfeeding in the UK by Age of Baby (% of all mothers†), 1995 and 2000
- Table 22: Incidence of Breastfeeding in the UK by Birth Order (% who initially breastfed), 2000 and 2005
- Table 23: Frequency of Usage of Baby Milks (% of adults and of adults with children under 5 years), 2005
- Table 24: Attitudes Towards Baby Milk (% of respondents), 2006
- RECENT DEVELOPMENTS
- Government Advice
- Product Recalls
- ADVERTISING AND PROMOTION
- Table 25: Main Media Advertising Expenditure on Baby Milks (£000), Years Ending June 2005 and 2006
- 4. Baby Meals and Drinks
- BACKGROUND
- Table 26: Age of Introduction of Solid Foods in the UK (%), 1995 and 2000
- MARKET SIZE
- Table 27: The UK Baby Meals and Drinks Market by Value (£m at rsp), 2001-2005
- Baby Meals
- Table 28: The UK Baby Meals Market by Sector by Value (£m at rsp), 2001-2005
- Table 29: The UK Wet Baby Meals Market by Sector by Value (£m at rsp and %), 2003 and 2005
- Baby Drinks
- Table 30: The UK Baby Drinks Market by Value (£m at rsp), 2001-2005
- Table 31: The UK Baby Drinks Market by Sector by Value (£m at rsp and %), 2003 and 2005
- THE CONSUMER
- Table 32: Baby Food Used Most Often by Type of Packaging (% of adults, and of adults with children under 5 years), 2005
- Table 33: Attitudes Towards Baby Meals (% of respondents), 2006
- RECENT DEVELOPMENTS
- Semicarbazide
- Product Recalls
- New Product Development
- 5. Baby Finger Foods
- BACKGROUND
- MARKET SIZE
- Table 34: The UK Baby Finger Foods Market by Value (£m at rsp), 2001-2005
- Table 35: The UK Baby Finger Foods Market by Sector by Value (£m at rsp and %), 2003 and 2005
- THE CONSUMER
- Table 36: Frequency of Usage of Baby or Junior Foods, Cereals and Rusks (% of adults, and those with children under 5 years), 2005
- Table 37: Attitudes Towards Baby Finger Foods (% of respondents), 2006
- RECENT DEVELOPMENTS
- New Products
- Product Recall
- 6. An International Perspective
- POPULATION TRENDS
- Table 38: Birth Rates† in Selected Developed Countries, 1971-1975 and 2004
- Europe
- 7. PEST Analysis
- POLITICAL FACTORS
- ECONOMIC FACTORS
- SOCIAL FACTORS
- TECHNOLOGICAL FACTORS
- 8. Consumer Dynamics
- INTRODUCTION
- Table 39: Summary of Attitudes Towards Baby Milk and Baby Food (% of respondents), 2006
- BABY MILKS
- "Manufactured Baby Milks Should be as Near as Possible to Natural Breast Milk" and "Babies Should be Breastfed for At Least 6 Months if Possible"
- Table 40: Attitudes Towards the Formulation of Manufactured Baby Milks and Breastfeeding (% of respondents), 2006
- "Parents are Influenced Most by Midwives and/or Health Visitors When Deciding Which Kinds of Baby Milk to Buy" and "Parents are Influenced Most by Friends and/or Family When Deciding Which Kinds of Baby Milk to Buy"
- Table 41: Influences on Parents' Choice of Baby Milk (% of respondents), 2006
- BABY MEALS
- "Prepared Baby Meals Make Life Much Easier for Busy Parents" and "It is Better for Parents to Prepare Their Own Food for a Baby Rather Than Buying Ready-Made Meals From a Supermarket"
- Table 42: Manufactured versus Home-Made Baby Meals (% of respondents), 2006
- "Babies Should get Used to Eating Adult Foods as Early as Possible" and "Many Baby Foods Taste Too Bland"
- Table 43: Attitudes Towards the Taste of Baby Foods (% of respondents), 2006
- "I Would Rather Buy Baby Food from a Manufacturer I Have Heard of than from a New Company"
- "Organic Food is the Best Type of Food for Babies"
- Table 44: Attitudes Towards Baby Food Manufacturers, and Organic Baby Foods (% of respondents), 2006
- "Wet Baby Meals in Jars Tend to be Better Quality than Dried Rehydrated Meals"
- Table 45: Attitudes Towards Baby Food in Jars (% of respondents), 2006
- FINGER FOODS
- "Baby Finger Foods Such as Rusks and Baby Biscuits are more Nutritious than Adult Biscuits and Snacks"
- Table 46: Attitudes Towards Baby Finger Foods versus Adult Biscuits and Snacks (% of respondents), 2006
- "Baby Finger Foods such as Rusks and Baby Biscuits Contain Too Much Sugar" and "It is Better to Give Babies Savoury Finger Foods than Sweet Ones"
- Table 47: Attitudes Towards Sugar Levels in Baby Finger Foods, and Savoury versus Sweet Finger Foods (% of respondents), 2006
- 9. Company Profiles
- H.J. HEINZ COMPANY LTD
- Corporate Strategy
- Advertising
- Profitability
- Table 48: Financial Results for H.J. Heinz Company Ltd (£000), Years Ending 30th April 2003 and 2004 and 27th April 2005
- Recent and Future Developments
- HIPP ORGANIC
- Corporate Strategy
- Baby Milks
- Meals and Drinks
- Finger Foods
- Advertising
- Profitability
- Recent and Future Developments
- NUTRICIA BABY CARE
- Corporate Strategy
- Cow & Gate
- Milupa
- Advertising
- Profitability
- Table 49: Financial Results for Nutricia Ltd (£000), Years Ending 31st December 2003-2005
- Recent and Future Developments
- ORGANIX BRANDS LTD
- Corporate Strategy
- Advertising
- Profitability
- Table 50: Financial Results for Organix Brands Ltd (£000), Years Ending 30th June 2003-2005
- Recent and Future Developments
- SMA NUTRITION
- Corporate Strategy
- Advertising
- Profitability
- Table 51: Financial Results for John Wyeth & Brother Ltd (£000), Years Ending 31st December 2002-2004
- Recent and Future Developments
- 10. The Future
- DEMOGRAPHIC TRENDS
- Table 52: Forecast Number of Children in the UK Aged 0 to 2 Years (000), 2007-2011
- Table 53: Assumed Mid-Year to Mid-Year Total Fertility Rates in the UK†, 2004/2005-2009/2010
- The Consumer
- MARKET FORECASTS
- Table 54: The Forecast UK Baby Food Market by Sector by Value (£m at rsp), 2006-2010
- Figure 2: The Forecast UK Baby Food Market by Value (£m at rsp), 2001-2010
- 11. Consumer Confidence
- METHODOLOGY
- KEY FINDINGS THIS QUARTER
- THE WILLINGNESS TO BORROW
- Confidence Rebounds
- Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), August 2005-2006
- Fewer Adults Wish to Borrow
- Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), August 2005-2006
- SPENDING FROM SAVINGS
- Strong Recovery in Spending from Savings
- Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), August 2005-2006
- Savings Grow in Relative Importance
- Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), August 2005-2006
- 12. Further Sources
- Association
- General Sources
- Government Sources
- Other Sources
- Bisnode Sources
AbstractThe fortunes of the baby food market are inevitably dependent on the number of infants under the age of 2. Therefore, it is good news for the market that the UK birth rate — which has been falling steadily over many years — began to rise in 2003, and continued to do so in 2004 and 2005.
The total market for baby foods grew at a slightly faster rate during 2004 and 2005 than in the two previous years, due partly to the increase in the birth rate and partly to manufacturer innovation, with new products such as ready-to-feed (RTF) milks and baby finger foods helping to add value.
Combined, baby meals and drinks accounted for 49.5% of the total baby food market in 2005, having lost share to the baby milks sector. The baby meals market has been largely convenience led — the increase in the number of working mothers who have young children means that there is generally less time to prepare home-cooked foods for babies. However, the Government's new recommendation to exclusively breastfeed babies for the first 6 months has had an effect on the market, as the age at which babies are first given solid foods is delayed. Despite this, the baby food market has maintained a reasonable rate of increase, helped by the development of added-value products and the growth of the organic baby meals sector.
The market for baby milk grew more quickly during 2004 and 2005 than during the previous 3 years, due in part to the introduction of products such as follow-on milks and RTF formats. The market has been helped by government advice to parents to delay the introduction of solid food until 6 months, and the RTF sector is expected to receive a boost following new advice on the preparation of formula milk, which warns against making up formula in advance and recommends the use of RTF products in circumstances in which it will be difficult to prepare formula when it is needed.
The baby finger foods sector, although small, is the most dynamic within the overall baby food market, having shown double-digit sales growth in every year between 2001 and 2005. Rusks and breadsticks still form the largest segment, but sales have been declining in the face of strong product innovation in other types of baby finger foods, including rice cakes and fruit bars.
Key Note forecasts a modest but steady level of growth between 2006 and 2010, with a stronger performance in the baby milks sector than in meals and drinks.
Get Full Details About This Report >>
|
|
US: 800.298.5699
Int'l: +1.240.747.3093
|
|
|
