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Cottonelle for Kids and Kandoo Case Studies: Marketing Empowerment Products for Kids

Published by: Datamonitor

Published: Oct. 13, 2006 - 6 Pages


Table of Contents


DATAMONITOR VIEW
CATALYST
SUMMARY


ANALYSIS
Introduction
Cottonelle for Kids - undertaking life-stage marketing
Consumer research finds parental need to teach kids good bathroom habits
KC rejected Huggies name to target older age range
Kimberley Clark sets out to develop products for specific ages
Kandoo - targeting post-potty trained kids
Marketing kids' empowerment products
Kandoo range encompasses wipe range of bathroom products
P&G introduces Funny Berry variety in a marketing push to girls


APPENDIX
Case study series
Methodology
Secondary sources
Further reading
Ask the analyst


List of Figures
Figure 1: Cottonelle for Kids is designed to teach kids the right number of sheets to use per visit
Figure 2: Kandoo bathroom products are designed to encourage empowerment in kids

Abstract

Introduction

This report on Cottonelle for Kids and Kandoo forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

Reasons to Purchase
  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market


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