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Payment Card Customization: A Case Study on Achieving Differentiation in European Cards

Published by: TowerGroup

Published: Oct. 30, 2006 - 4 Pages


Table of Contents



TowerGroup Take-Aways

Report Coverage

Background

The Technology

Exhibit 1 A Sample of European Vendors of Technology for Bank Card Customization (2006)

Gemalto

GHP Card Systems

Giesecke & Devrient (G&D)

Oberthur Card Systems

How Personalization Helps Banks

Postbank's Challenge

Summary

Abstract

European banks are adopting card personalization as a competitive differentiator for bank payment cards. Personalization technology enables consumers to use their own or supplied images to design the graphics of their payment cards.

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