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NBJ's Natural Pet Product & Pet Nutrition Report 2006

Published by: Nutrition Business Journal

Published: Oct. 1, 2006


Table of Contents


1 Natural Pet & Pet Nutrition Product Market

1.1 Data Summary and Forecast

1.2 Introduction


1.2.1 Specialty Retail Rules Pet Products, But Natural Channel is Growing


Organic growth at 40+%. Direct sellers make a play with supplements

Natural choices top pet product trends

Seal can equal quality for pet supplements

Banish bad breath

Sit Sam, Stay Sandy


1.2.2 Consumers


1.3 Definitions & Regulatory/Legal Issues


1.3.1 Defining the Natural Pet Food Category, A Familiar Debate

1.3.2 Pet Supplements in Legal Quagmire


1.4 Retail


1.4.1 Specialty Stores Dominant in Natural Pet Food Market

1.4.2 New Retail Channels Pounce On Demand for Natural Pet Products


Natural pet products verge on mass market entry; supplement segment moves fast but faces regulatory issues


1.4.3 Wal-Mart Goes To the Dogs ... Naturally


1.5 Product Categories


1.5.1 Pet Supplement Category


Pet lovers pounce on natural remedies

Maintenance with multis

Antioxidants

Joint health

Stress and anxiety

Urinary tract health

Healthy skin and coat

Medicinal mushrooms boost pet immunity


1.5.2 Pet Functional Food


Pet owners look for nutrient-rich choices

Food as medicine


"Sometimes, it's as much about what's not in the food as what is in it."


Pet Nutrition

Pet foods get functional

Principles behind pet foods

Joint care

Skin and Coat

Supplements

Looking to the future


1.5.3 Natural Pet Treats


Only the best for pets

Natural choices

Soaring sales


1.5.4 Organic Pet Food


Organic Task Force Recommends Same Regs for Pets as for Humans

Good Enough to Eat: Pet Food Manufacturers Raise the Bar

High-end pet foods meet USDA standards for organic human foods

Where’s the beef?

Organic a step up

Savvy consumers

The future for organic pets

The raw and the cooked

Organic pet foods and USDA standards


1.5.5 Natural Personal Care: Pets


Pet Personal Care Cleans

Flora and fauna

But do they work?

Will fleas flee?



1.6 Company Profiles


1.6.1 Pet Promise Focuses on Building Natural Retail Potential

1.6.2 Castor & Pollux Stars at Petco

1.6.3 Old Mother Hubbard is Loyal to Independents and Health Food Stores

1.6.4 Designing Health Inc


Veterinary offices, Petco, Petsmart, are Missing Link’s best sales channels

From Grooming Parlors to Zoos


1.6.5 Solid Gold

1.6.6 Shure Pets

1.6.7 Only Natural Pet Store

1.6.8 Ark Naturals

1.6.9 Halo Purely for Pets

1.6.10 Natural Life Pet Products

1.6.11 Steve’s Real Food For Pets

1.6.12 Natural Pet Products

1.6.13 Mud Bay Granary

1.6.14 The PetGuard Company

1.6.15 Multinationals


Abstract

An analysis of markets, trends, competition and strategy in pet supplements, natural & organic pet foods and other specialty, natural petcare products.

Available for immediate download in electronic format (PDF file), NBJ's Natural Pet Product & Pet Nutrition Report 2006 presents detailed analysis on the $1.4 billion U.S. natural pet and pet nutrition market. Supplements accounted for more than half this market in 2005, and natural & organic pet foods another 36%. Overall annual growth has been between 20-25% since 2002, and NBJ forecasts continued strong growth in all categories, particularly food.

Perspective is offered on the entire conventional pet food, pet product and pet care market, and the role played by the still relatively small portion of natural products. Sales are broken down into 8 distinct sales channels (natural food stores, pet product retailers, vets, etc.) and a number of different product sub-categories. Profiles of 15-20 pet food and pet supplement companies provide examples of how firms are going about fueling and managing growth in this emerging market. (See table of contents and table of exhibits for more information.)

NBJ's Natural Pet Product & Pet Nutrition Report 2006 is designed for companies participating in or evaluating this market and can be of value to business planners, investors, product developers, ingredient suppliers and others requiring an accurate snapshot of the business of natural pet and pet nutrition products.

The report provides market quantification in over 20 tables and graphs and more than 50 pages with a market forecast to 2010. Sections are also devoted to retail, with profiles of the major pet chains and WalMart activities in natural products, the emerging category of certified organic foods, and opportunities like pet treats and coat and body care.

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