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Published by: eMarketer
Published: Nov. 1, 2006 - 15 Pages
Table of Contents
- Impetus
- Online Ad Spending by Hollywood Studios*, 2006-2010 (millions, % change and % of total ad spending)
- Issues & Questions
- The eMarketer View
- Key eMarketer Numbers: Hollywood Online
- Movie Industry Trends
- US Box Office* Revenues, 2000-2005 (billions)
- Filmed Entertainment Spending in the US, 2001-2010 (millions and % increase/decrease vs. prior year)
- Filmed Entertainment Spending in the US, by Category, 2005-2010 (millions)
- Movie Admissions in the US, 1985-2005 (billions and % increase/decrease vs. prior year)
- Movie Admissions per Capita in the US, 1980-2005
- Number of New Feature Films Released in the US, by Distributor, 1995-2005
- Frequency of Moviegoing in the US, 2001-2005 (% of respondents)
- Movie Admissions in the US, by Frequency of Moviegoing, 2005 (% of respondents)
- Frequent Moviegoers in the US, by Age, 2005 (% of respondents in each group)
- Movie Admissions in the US, by Age, 2001-2005 (% of respondents)
- US Teen Internet Users, 2006-2010 (millions and % of total population ages 12-17)
- Sources Used by US Internet Users to Get Information about Movies and Television Shows, April 2005 (% of respondents)
- Online Ad Spending
- Online Ad Spending by Hollywood Studios*, 2006-2010 (millions, % change and % of total ad spending)
- US Online and Total Media Advertising Spending, 2000-2010 (billions and % of total media spending)
- US Advertisers Who Use Online Advertising, 2005 & 2008 (% of respondents)
- Comparative Estimates: US Online Advertising as a Percent of Total Media Ad Spending, 2004-2010
- MPAA Member Company Distribution of Advertising Costs, by Media, 2001-2005 (% of total)
- MPAA Member Company Subsidiary/Affiliate* Distribution of Advertising Costs, by Media, 2001-2005 (% of total)
- US Online Advertising Spending, by Format, 2005-2010 (% of total online ad spending and billions)
- MPAA Member Company Average Theatrical Marketing Costs* per Film, 1985-2005 (millions)
- MPAA Member Subsidiary/Affiliate* Average Theatrical Marketing Costs** per Film, 2001-2005 (millions)
- Online Marketing Techniques
- Online Advertising's Impact on Movie Awareness and Movie Ticket Purchase Intent in the US, Four weeks leading to movie release Q3 2004 (average delta)
- Attitudes of US Internet Users Ages 8-18 toward Advertising Tactics, May 2006 (% of respondents)
- Promotions
- Search Marketing
- Web Sites that Received Traffic from Use of "da vinci code" As a Search Term, Week ending May 13, 2006 (% of total volume)
- Top 10 Search Terms in the Movie Category, Ranked by Share of Search Volume, July 2006
- Metrics Tracked by Search Engine Advertisers and Agencies Worldwide to Measure the Success of Their Search Engine Marketing Programs, 2005 (% of respondents)
- Target Marketing
- Demographic Profile of US Visitors to the Ain't It Cool News Web Site, November 18, 2004 (% unique audience composition)
- Top Five Movies Web Sites in the US, by Unique Visitors, February 2006 (thousands and % increase/decrease vs. same period of prior year)
- Demographic Profile of US Visitors to the Internet Movie Database (IMDb) Web Site, Spring 2006 (% unique audience composition)
- Top 10 Movie Web Sites in the US, Ranked by Market Share, June 2005
- Social Networking
- US Online Social Network Ad Spending, 2006 & 2010 (% of total US online ad spending)
- US Online Social Network Ad Spending, 2006 & 2010 (millions)
- US MySpace Users, by Age, May 2005 & May 2006 (% of unique visitors)
- Related Information and Links
- Related Links
- Suggested Keywords for eStat Database
- Contact
- Report Contributors
- About eMarketer
- eMarketer's Core Expertise
- Dedicated Team
- A Trusted Resource
AbstractAttention: Entertainment Marketers, Advertising Agencies, Television and Cable Executives, Film, Video and Music Producers and Movie Distributors.
The Hollywood Online report analyzes the changing trends in online film promotion, including why movie studios have been so slow to promote online.
Hollywood studios spend a smaller percentage their media budget on online ads than the average US industry - even though their prime customers are young and online.
To reach this target audience, movie marketers need to change they way they promote. Drawing frequent moviegoers to the big screen means spending to reach their computer screens online.
Key questions the "Hollywood Online" report answers:
- How do movie studios market films online?
- How much do studios spend marketing films online?
- How does online ad spending by Hollywood compare to online spending overall?
- Are online ads displacing other movie marketing media?
- How do studios determine timing and technique for their online marketing campaigns?
- And many more…
eMarketer Reports—On-Target and Up-to-Date
The Hollywood Online report aggregates the latest data from entertainment, marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decision - every time.
Get Full Details About This Report >>
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