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Indian Advertising Industry: An Analysis

Published by: RocSearch

Published: Apr. 1, 2006 - 33 Pages


Table of Contents



1. Introduction

1.1 Industry Definition

1.2 Industry Segments




2. Market Dynamics

2.1 Market Overview

2.2 Trend Analysis

2.3 Key Drivers

2.4 Issues and Implications




3. PEST Analysis

3.1 Political Factors

3.2 Economic Factors

3.3 Social Factors

3.4 Technological Factors




4. Michael Porter’s Five Forces Analysis

4.1 Buyers'/Customers' Power

4.2 Supplier Power

4.3 Intensity of Competition

4.4 Threat of New Entrants

4.5 Threat of Substitutes




5. Competitive Landscape

5.1 Competitive Positioning

5.2 Competitive Strategies

5.3 Operations Analysis


5.3.1 Client Base

5.3.2 Major Accounts


5.4 Key Developments




6. Industry Outlook




Appendix 1: International Conferences and Annual Meetings




Appendix 2 Industry Associations and Organizations

Abstract

This report is an incisive study of all the aspects of an industry along with an outlook for potential developments. The report aims to provide the reader with appropriate information for sharper decision-making. It covers important segments of the industry and analyses market dynamics. The report also contains an assessment based on PEST analysis, covering the relevant political, economic, social and technological factors that have implications for the development of the industry.

Additionally, the report evaluates the industry within the Michael Porter framework. It goes on to describe the competitive landscape and provides a comparative financial study of the major players in the industry.

The Indian advertising industry is being reshaped by regulatory and technological changes spanning various media platforms- radio, TV, internet, print, and outdoor.

This report starts with a historical overview of the Indian advertising industry and examines how advertising spends have undergone a change over the years. It looks at the trends and key drivers and their impact on the industry. A summary of the issues faced by the advertising industry has also been included. The report conducts a detailed external and internal study of the Indian advertising industry within the PEST and Porter frameworks.

It also studies the competitive landscape including the top three agencies- JWT, O&M, and Lowe’s. Since the agencies are not listed and do not disclose their financial information, the report has alternatively covered a summary of their operations and competitive strategies. The report concludes with an outlook on the industry.

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