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Global Advertising Market: An Analysis

Published by: RocSearch

Published: Jul. 1, 2006 - 35 Pages


Table of Contents


1. Global Advertising and Marketing Services




2. US Advertising Market

2.1 Market Overview

2.2 Correlation between Advertising Spending and GDP




3. Geographic Spending Patterns

3.1 Japan

3.2 United Kingdom

3.3 China




4. Trends in Advertising Industry




5. Major Mergers and Acquisitions




6. Global Top-10 Media Buyers




7. Competitive Landscape

7.1 Agency Profiles


Dentsu

Aegis Group

Omnicom Group

Hakuhodo DY

WPP Group

Interpublic Group

Publicis Groupe

Havas


7.2 Competitive Positioning




8. Industry Outlook




Appendices

A1. International Conferences and Annual Meetings

A2. Industry Associations and Organizations

Abstract

Globally, the advertising industry is shifting from traditional media-based channels, such as radio, TV, newspapers and magazines to new concepts, such as product placement, digital video recorders (DVRs), video gaming and music marketing.

This report analyzes global advertising and marketing services with an emphasis on the US market. It examines the main trends in the industry and also profiles the key advertising and marketing service providers, outlining their financial highlights and geographic spread of operations.

The report also includes advertising spend by geography across three key regions other than North America—Japan, the UK and China.

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