2006 New Age Beverages in the U.S. : Market Research Report

2006 New Age Beverages in the U.S.

Published by: Beverage Marketing Corporation

Published: Oct. 1, 2006 - 291 Pages

TABLE OF CONTENTS
TABLE OF EXHIBITS
DEFINITIONS USED IN THIS REPORT
INTRODUCTION
I. THE MULTIPLE SEGMENT NEW AGE BEVERAGE MARKET: The Current New Age Market; Exhibits
II. NEW AGE SEGMENTS: New Age Beverage Market Segments - Dollars; New Age Beverage Market Segments - Gallons and Cases; New Age Market Segments Price Per Gallon/Case; Exhibits
III. NEW AGE REGIONAL MARKETS: New Age Regional Markets; New Age Segments by Regional Markets; Exhibits
IV. THE LEADING NEW AGE COMPANIES AND THEIR BRANDS: The Leading Companies; PEPSICO INC.; COCA-COLA COMPANY; NESTLÉ WATERS NORTH AMERICA; CADBURY SCHWEPPES PLC; RED BULL; FEROLITO, VULTAGGIO & SONS; KRAFT FOODS INC.; HANSEN NATURAL CORPORATION; Exhibits
V. NEW AGE BEVERAGE ADVERTISING EXPENDITURES: Leading New Age Beverage Brands Advertising Expenditures; New Age Beverages Advertising By Media; New Age Beverages Advertising By Category; Exhibits
VI. DEMOGRAPHICS OF THE NEW AGE BEVERAGE CONSUMER: The New Age Beverage Consumer; Exhibits
VII. THE PROJECTED NEW AGE BEVERAGE MARKET: The Projected New Age Beverage Market; Changes in New Age Segments; Exhibits
List of Exhibits
I. THE MULTIPLE SEGMENT NEW AGE BEVERAGE MARKET: 1 New Age Beverage Market Dollar Sales and Volume 1985 - 2004; 2 New Age Beverage Market Annual Growth 1995 - 2004; 3 New Age Beverage Market Per Capita Consumption 1985 - 2004
II. NEW AGE SEGMENTS: 4 New Age Beverage Segments Estimated Wholesale Dollar Sales 1999 - 2004; 5 New Age Beverage Segments Share of Wholesale Dollar Sales 1999 - 2004; 6 New Age Beverage Segments Change in Wholesale Dollar Sales 2000 - 2004; 7 New Age Beverage Segments Gallon and Case Volumes 1999 - 2004; 8 New Age Beverage Segments Gallon and Case Volume Share 1999 - 2004; 9 New Age Beverage Segments Change in Gallon and Case Volume 2000 - 2004; 10 New Age Beverage Segments Estimated Prices 1999 - 2004
III. NEW AGE REGIONAL MARKETS: 11 New Age Beverage Regional Markets Wholesale Dollar Sales 1999 - 2004; 12 New Age Beverage Regional Markets Share of Wholesale Dollars 1999 - 2004; 13 New Age Beverage Regional Markets Change in Wholesale Dollars 2000 - 2004; 14 New Age Beverage Regional Markets Wholesale Dollar Sales by Segment 1999 - 2004; 15 New Age Beverage Regional Markets Share of Wholesale Dollars by Segment 1999 - 2004; 16 New Age Beverage Regional Markets Change in Wholesale Dollars by Segment 2000 - 2004
IV. THE LEADING NEW AGE COMPANIES AND THEIR BRANDS: 17 Leading New Age Beverage Companies Estimated Wholesale Dollar Sales 1999 - 2004; 18 Leading New Age Beverage Companies Share of Dollar Sales 1999 - 2004; 19 Leading New Age Beverage Companies Change in Dollar Sales 2000 - 2004; 20 Leading New Age Beverage Brands Estimated Wholesale Dollar Sales 1999 - 2004; 21 Leading New Age Beverage Brands Share of Dollar Sales 1999 - 2004; 22 Leading New Age Beverage Brands Change in Dollar Sales 2000 - 2004
V. NEW AGE BEVERAGE ADVERTISING EXPENDITURES: 23 Leading New Age Beverage Brands Advertising Expenditures 1999 - 2004; 24 Leading New Age Beverage Brands Share of Advertising Expenditures 1999 - 2004; 25 Leading New Age Beverage Brands Change in Advertising Expenditures 2000 - 2004; 26 Estimated New Age Advertising Expenditures by Media 1999 - 2004; 27 Estimated New Age Advertising Share of Expenditures by Media 1999 - 2004; 28 Estimated New Age Advertising Change in Expenditures by Media 2000 - 2004; 29 Estimated New Age Advertising Expenditures by Market Segment 1999 - 2004; 30 Estimated New Age Advertising Expenditures Share by Segment 1999 - 2004; 31 Estimated New Age Advertising Expenditures Change by Segment 2000 - 2004
VI. DEMOGRAPHICS OF THE NEW AGE BEVERAGE CONSUMER: 32 Demographics of the Bottled Water User 2004; 33 Demographics of the Ready-To-Drink Tea User 2004; 34 Demographics of the Sports Beverage User 2004; 35 Demographics of the Evian User 2004; 36 Demographics of the Poland Spring User 2004; 37 Demographics of the Arizona Tea User 2004; 38 Demographics of the Lipton Brisk User 2004; 39 Demographics of the Gatorade User 2004; 40 Demographics of the Powerade User 2004
VII. THE PROJECTED NEW AGE BEVERAGE MARKET: 41 Projected New Age Beverage Market Wholesale Dollar Sales by Segment 2004 - 2009; 42 Projected New Age Beverage Market Wholesale Dollar Share by Segment 2004 - 2009; 43 Projected New Age Beverage Market Compound Annual Growth by Segment 2004 - 2009

Abstract

Competing for share of shelf. Perspective on the array of beverages that compete for shelf space and consumer loyalty. Analyzes some of the primary single-serve, non-alcoholic beverage categories in the U.S., with details on bottled water, energy drinks, sports drinks, ready-to-drink tea and single-serve fruit beverages, among others. Along with a detailed description of the leading alternative beverage companies and their distribution and marketing strategies, this report provides statistics on volume and sales of the New Age market and its constituent segments. In addition to projections for the next five years, the report also looks at market trends that go beyond the boundaries of individual alternative beverage segments.

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2006 New Age Beverages in the U.S.

Table of Contents

Abstract