2006 Energy Drinks in the U.S.

Published by: Beverage Marketing Corporation

Published: Oct. 1, 2006 - 154 Pages

Table of Contents

TABLE OF EXHIBITS

DEFINITIONS USED IN THIS REPORT

INTRODUCTION

I. THE U.S. ENERGY DRINK MARKET

The U.S. Energy Drink Market

Overview

Volume and Dollars

Per Capita Consumption

Seasonality

Exhibits

II. ENERGY DRINK REGIONAL MARKETS

Regional Energy Drink Markets

Overview

The West

The South

The Midwest

The Northeast

Leading Energy Drink Cities

Exhibits

III. ENERGY DRINK DISTRIBUTION CHANNELS

Energy Drink Distribution Channels

Overview

Convenience Stores and Down-the-Street

Supermarkets

Mass Merchandisers and Club Stores

Drug Stores

On-Premise

Other

Exhibit

IV. ENERGY DRINK PACKAGING

Energy Drink Packaging

Exhibits

V. LEADING ENERGY DRINK COMPANIES AND THEIR BRANDS

The Leading Companies

RED BULL

HANSEN NATURAL CORPORATION

ROCKSTAR, INC.

PEPSICO, INC.

COCA-COLA COMPANY

NATIONAL BEVERAGE CORPORATION

FEROLITO, VULTAGGIO & SONS

CADBURY SCHWEPPES

MONARCH BEVERAGE COMPANY

BOOKOO BEVERAGES

Energy Drink Retail Price Per Case

Exhibits

VI. ENERGY DRINK ADVERTISING EXPENDITURES

Energy Drink Advertising Expenditures

Overview

Expenditures by Medium

Energy Drink Advertising Expenditures by Brand

Red Bull

SoBe No Fear

Full Throttle

Exhibits

VII. DEMOGRAPHICS OF THE ENERGY DRINK CONSUMER

Demographics of the Energy Drink Consumer

Demographic Profile of Red Bull

Exhibits

VIII. THE PROJECTED U.S. ENERGY DRINK MARKET

The Projected U.S. Energy Drink Market

Exhibits

IX. DIRECTORY OF ENERGY DRINK COMPANIES

U.S. Energy Drink Companies

Energy Drinks in the U.S. - Table of Exhibits

I. THE U.S. ENERGY DRINK MARKET

1 U.S. Energy Drink Market Wholesale Dollars and Volume 1997 - 2005

2 U.S. Energy Drink Market Per Capita Consumption 1997 - 2005

3 U.S. Energy Drink Market Quarterly Volume Shares in Measured Channels 2003 - 2005

II. ENERGY DRINK REGIONAL MARKETS

4 The Regional Energy Drink Markets Estimated Case Volume and Growth in Measured Channels 2004 - 2005

5 The Regional Energy Drink Markets Case Volume Share in Measured Channels 2004 - 2005

6 Leading Energy Drink Cities by Volume, Share and Growth in Measured Channels 2004 - 2005

7 Leading Energy Drink Cities by Dollar Sales, Share and Growth in Measured Channels 2004 - 2005

III. ENERGY DRINK DISTRIBUTION CHANNELS

8 U.S. Energy Drink Market Estimated Share of Sales by Distribution Channel 2005

IV. ENERGY DRINK PACKAGING

9 Energy Drink Packaging Volume by Size 1997 - 2005

10 Energy Drink Packaging Share of Volume by Size 1997 - 2005

11 Energy Drink Packaging Change in Volume by Size 1998 - 2005

V. LEADING ENERGY DRINK COMPANIES AND THEIR BRANDS

12 Leading Energy Drink Brands Wholesale Dollar Sales 2000 - 2005

13 Leading Energy Drink Brands Share of Wholesale Dollar Sales 2000 - 2005

14 Leading Energy Drink Brands Change in Wholesale Dollar Sales 2001 - 2005

15 Leading Energy Drink Brands Volume 2000 - 2005

16 Leading Energy Drink Brands Volume Share 2000 - 2005

17 Leading Energy Drink Brands Volume Growth 2001 - 2005

18 U.S. Energy Drink Market Retail Price Per Case by Brand in Supermarkets 2004 - 2005

19 U.S. Energy Drink Market Retail Price Per Case by Brand in Drug Stores 2004 - 2005

VI. ENERGY DRINK ADVERTISING EXPENDITURES

20 Leading Energy Drink Brands Advertising Expenditures 2000 - 2005

21 Leading Energy Drink Brands Share of Advertising Expenditures 2000 - 2005

22 Leading Energy Drink Brands Change in Advertising Expenditures 2001 - 2005

23 Energy Drink Advertising Expenditures by Media 2001 - 2005

24 Energy Drink Share of Advertising Expenditures by Media 2001 - 2005

25 Energy Drink Change in Advertising Expenditures by Media 2002 - 2005

VII. DEMOGRAPHICS OF THE ENERGY DRINK CONSUMER

26 Demographics of the Energy Drink User 2005

27 Demographics of the Red Bull User 2005

VIII. THE PROJECTED U.S. ENERGY DRINK MARKET

28 Projected Energy Drink Market Wholesale Dollar Sales and Volume 2005 - 2010

29 Projected Energy Drink Market Wholesale Dollar Sales and Volume Growth 2005 - 2010

30 Projected Energy Drink Market Per Capita Consumption 1997 - 2010

31 Projected Energy Drink Market Wholesale Dollars and Volume by Can Size 2005 - 2010

32 Projected Energy Drink Market Wholesale Dollars and Volume Share by Can Size 2005 - 2010

33 Projected Energy Drink Market Growth of Wholesale Dollars and Volume by Can Size 2005 - 2010

Abstract

Picking up the pace. Get the facts and find out what’s next for this dynamic marketplace where a plethora of new players strive to grow and hope to make in roads against the industry leader. Enhanced with IRI data.

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