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World Television Market

Published by: IDATE

Published: Jul. 1, 2006 - 250 Pages


Table of Contents



1. The audiovisual groups: the various powers

1.1. The 30 leading groups on the audiovisual market

1.2. A steady growth in 2005

1.3. Different profitability for the audiovisual companies

1.4. Focusing on the television public services

1.5. Focusing on the commercial television groups

1.6. Closing up on the pay television operators

2. The strategic moves of the operators in 2005

2.1. Closing the gap between commercial and pay television

2.2. Historical operators launching more and more channels

2.3. An increased effort to diversify towards the latest media

2.4. Consolidation and reorganisation of the groups

2.5. Controlling access to the consumers

2.6. A limited, yet growing internalization of the European and American audiovisual groups

Abstract

1.1 billion TV households worldwide

The Asia Pacific region accounts for a growing share of households equipped with a TV set worldwide, which has now reached 53%. China alone accounts for almost a third of TV households worldwide. In terms of equipment, Europe is the second leading market, behind the USA.

The significance of hertzian in television reception is decreasing steadily

54% of households equipped with a TV set now receive television via hertzian transmission, versus 60% in 2001. This rate could nevertheless rise again due to the acceleration in TV set equipment among consumers in the least developed countries - which will favour hertzian reception - and the launch of digital terrestrial television - which should improve the competitiveness of hertzian broadcasting.

Cable networks account for 34% of television reception, which has been rising slowly for 5 years, while satellite accounts for 12%. Lastly, television via xDSL remains of only marginal importance.

The organisation of the reception of television reveals major disparities between the various regions of the world.

The Asia Pacific region accounts for over 57% of cable subscribers worldwide (even if the carrier model applies in most cases, which is of low added value to consumers) and only 28% of satellite households.

Inversely, in relation to the world average, satellite is over-represented in Europe and Latin America.

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