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Published by: Marketdata Enterprises Inc.
Published: Oct. 1, 2006 - 273 Pages
Table of Contents
- Research Scope & Methodology
- General website behavior metrics
- Online Dieter Characteristics/Profile
- Health Status Metrics
- Weight Loss Program Metrics
- Psychological Support Needs
- 3rd Quarter 2006 Trends in the Overall U.S. Weight Loss Market
- Medical Weight Loss News
- Diet Company 1st Half 2006 Performance & Developments
- Online Dieting Trends
- Weight Loss Market Trends
- Nature of The Online Dieting Market
- Status Report & Summary
- Is Online Dieting Effective?
- The Major Diet WebSites
- Market Size
- Effect on Competing Weight Loss Programs
- The Overall Weight Loss Market
- Summary & Nature of The Industry
- Industry Size - The Major Market Segments
- Projected Sales Growth Rates of The Major U.S. Weight Loss Market Segments 2004-2008, average annual rates
- Who Competes For Today’s Weight Loss Dollar?
- Some Basic Truths About The US Weight Loss Market
- Number of Americans That Are Dieting, and How
- Industry Segment Outlooks
- Commercial Weight Loss Programs
- Status Report
- Market Size & Growth
- Retail Meal Replacements & Appetite Suppressants Market
- Who Uses Meal Replacements?
- Market Status Report
- Market Size & Growth - Appetite Suppressants Market (non-prescription diet pills)
- Meal Replacements Market ($millions)
- The Low-Calorie ("diet") Foods Market
- Market Status Report
- The Low-carb Market
- The Diet Soft Drinks Market
- Market Status Report
- Medically Supervised Weight Loss Programs
- The Weight Loss (bariatric) Surgery Market
- Major Insurers Halt Coverage of Weight Loss Surgery - January 1, 2005
- The Market - Who Provides Services, At What Cost?
- Estimated Market Size & Growth Rate
- Market Value
- The Diet Drugs Market
- Market Status Report
- Market Size, Growth, Outlook
- Very Low Calorie Modified Fasting Programs
- Status of the VLCDs Market
- Market Trends
- Marketdata Estimates & Forecasts For VLCD Enrol
- Size of VLCD Programs Market ($ millions)
- Reference Directory Of Weight Loss Industry Information Sources
- Consultants & Marketing Firms
- Trade Associations & Others Publishing Information/Surveys About Dieting/Diet Products
- Food & Beverage Journals & Trade Associations
- Exercise & Fitness, Health Clubs Journals & Associations
- Magazines & Journals Publishing Information/Surveys About Dieting/Diet Products
- Herbal & Dietary Supplements Contacts (info. about diet pills containing ephedra)
AbstractMarketdata Enterprises, Inc. has the capacity to track online dieter behavior and preferences. A total of 6,591 visitors to the website over the period July 1 to September 30, 2006 completed an in-depth 50-question online survey that probes their: personal demographic data, medical conditions, budget for a weight loss program, readiness, preferences for the type of counseling and location of the weight loss program, food plan preferences, food allergies and special needs, exercise habits, and 15 areas related to the psychology of overeating.
When they complete this survey, they are provided a list of "matches" - the names of diet companies/programs (i.e. Weight Watchers, NutriSystem, eDiets.com, Medifast, etc.) best suited to their needs and lifestyle. These matches are generated from approximately 60 popular diet programs or companies, wherein each program is classified by approximately 50 features—whether they provide them or not. Website visitors are also able, after providing additional information (first name) to immediately obtain detailed reports describing those programs. There is a $9.95 fee (first implemented as of Feb. 22, 2006, service was free prior to that date) to consumers for this customized analysis.
Traffic to the BDFM website is generated via a combination of "natural" search hits and pay-per-click ads run on various systems, press releases, word-of-mouth, website reviews, print ads, and other advertising and public relations activities.
Consequently, Marketdata has created a powerful real-time data collection vehicle to obtain a wide variety of information about consumers looking for weight loss information online.
Consumer preferences will shift, with new trends and developments in the weight loss market.
This quarterly tracking service was begun as of January 1, 2005.
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