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The International Market for Cereal Snacks: Trends and Developments in Cereal Bars, Rice Snacks and Other Cereal SnacksPublished by: Leatherhead Food International Published: Sep. 1, 2006 Table of Contents
AbstractWith growing international interest in healthy eating, the market for nutritious snacks is on the increase across the world. Cereal bars have emerged as an important alternative to traditional sweet snacks, such as chocolate countlines, cakes and biscuits, while, in the bagged snacks market, products based on rice or other cereals are making an impression as a healthier alternative to high-fat crisps and extruded snacks.The International Market for Cereal Snacks assesses trends and developments in the international market for cereal snacks. It looks at two key categories:
Helping You To:
Cereal bars markets around the world are generally led by companies with existing interests either in breakfast cereals, or confectionery or other baked snacks (e.g. biscuits or cakes). Although the sector also supports a multitude of specialist health and natural food suppliers, the products sold through mainstream supermarkets tend primarily to be those manufactured by major food groups. The support of such significant businesses and their sizeable advertising and promotional budgets has been instrumental in creating the strong growth rates seen by the market. The rice snacks market, on the other hand, is contested by a fairly diverse range of businesses, including a global cereals business, various Asian rice cracker companies, a biscuit market leader in the UK and a rice market leader in Germany. Cereal bars markets around the world are generally led by companies with existing interests either in breakfast cereals, or confectionery or other baked snacks (e.g. biscuits or cakes). Although the sector also supports a multitude of specialist health and natural food suppliers, the products sold through mainstream supermarkets tend primarily to be those manufactured by major food groups. The support of such significant businesses and their sizeable advertising and promotional budgets has been instrumental in creating the strong growth rates seen by the market in recent years. The rice snacks market, on the other hand, is contested by a fairly diverse range of businesses, including a global cereals business, various Asian rice cracker companies, a biscuit market leader in the UK and a rice market leader in Germany. Get Full Details About This Report >> |
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