Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

Syndication and Social Networking Thinking Beyond MySpace

Published by: Generator Research Limited

Published: Sep. 11, 2006 - 14 Pages


Table of Contents



MEDIA SYNDICATION

TELEVISION

ONLINE

Situation 1: Third party site uses syndication to accept media feeds

Situation 2: End user uses syndication to accept media feeds

THE OPPORTUNITY

Technology Considerations

Underlying User Needs

EXAMPLE: NETVIBES

Commercial Relationships with Partner Sites

Market Focus

Purchase Facility

Business Model

SYNDICATED DIGITAL ENTERTAINMENT

SOCIAL NETWORKING ASPECT

RATIONALE

NEW PERSONALISATION DIMENSION

VIRAL PUBLISHING

DETAILED EXPLANATION

USER RATINGS: MODULES

Abstract

  • Media Syndication
  • The Opportunity
  • Example: Netvibes
  • Social Networking Aspect
  • Media Personalisation
  • Viral Re-publishing
This report describes a new type of social network which would provide users with greatly enhanced personalisation and networking features, while offering third-party brands and advertisers new channel and promotional opportunities.

The concept is based on adding a new dimension to the personalisation features that are standard with today’s leading social networks, but which are mainly focussed decorative aspects.

This new class of social networks, which could in time have a mobile element, would support services that served specific demographic segments as well as others that were aimed at specific vertical markets, including music.

The report begins by explaining the latest developments in personalised media syndication and then profiles the Paris-based start-up, Netvibes, who is one of the leaders in this emerging area.

Next, the report explains the opportunity in detail by describing the benefits for users, brands and channel partners.

One of the unique characteristics of the business model described in this report is a new type of user-controlled, peer to peer marketing which is based on the sequential re-publishing of third party content, something that will be especially interesting to brands and advertisers.

Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report
Price and Delivery Options
Search Inside Report


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 300,000 market research reports, company profiles and country profiles from over 700 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2012
2/14/2012 - 32