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Published by: Mintel International Group Ltd.
Published: Sep. 1, 2006 - 63 Pages
Table of Contents
- ISSUES IN THE MARKET
- Definitions
- ABBREVIATIONS
- MARKET IN BRIEF
- Hijacked by obesity
- Who’s talking now?
- Rebellious teens (and younger kids too)
- A disconnect between government and consumers?
- A new generation
- INTERNAL MARKET ENVIRONMENT
- The children’s food bill
- School food trust guidelines
- Advertising code of conduct
- BROADER MARKET ENVIRONMENT
- Figure 1: Factors influencing children’s attitudes towards food and drink, 2006
- Parental Influence
- Education
- Shaping strategies by age
- Figure 2: UK population, by age (000s), 2001-11
- The wider social and political context
- Figure 3: Incidence of being overweight/obese in England - boys and girls aged 2-15, 2002
- Other factors
- Multimedia influences
- Figure 4: Exposure of children to media - 7-19-year-olds, 2006
- Distribution
- STRENGTHS AND WEAKNESSES IN THE MARKET
- COMPANIES AND PRODUCTS
- Fresh Trading
- HJ Heinz Company
- Nestlé
- PepsiCo
- Supermarket retailers
- BRAND COMMUNICATION AND PROMOTION
- Self-regulation and more interference?
- Appeasing parents
- Lifestyle campaigns work for some
- CHANNELS TO MARKET
- Limits for impulse
- Multiple grocer and home stocks
- CONSUMER - PURCHASE AND CONSUMPTION
- Parental purchase
- Figure 5: Source or purchase of selected products, by age of child, 2001-05
- Preparation influences attitudes
- Figure 6: Foods that children eat, by age of child, 2001-05
- Where eaten?
- Figure 7: Consumption location of selected products, by age of child, 2001-05
- 5-a-day makes an impact
- CONSUMER - ATTITUDES
- Parental guidance on diets
- Figure 8: Agreement with selected lifestyle statements - alladults and parents/guardians of children aged 6- 15, 2006
- Figure 9: Children’s attitudes towards food, by agreement with lifestyle statements, 2005
- Inheriting the yo-yo
- The dysfunctional relationship
- Setting a place for family meals
- Addressing fussy eating
- THE FUTURE
- Every little helps
- School rules
- Consulting with the family
- APPENDIX
- Consumer research
- ACORN
- Advertising data
- BROADER MARKET ENVIRONMENT
- Figure 10: Average age of mother at childbirth in England and Wales, 1971-2003
- Figure 11: Family composition, by parent type, 1972-2004
- Figure 12: Working women, by age of youngest dependent child, 2001
- Figure 13: Number of divorces of couples with children under 16, 2000-04
- THE CONSUMER - PURCHASE AND CONSUMPTION
- Figure 14: Agreement with selected lifestyle statements - 7-16-year-olds, 2001-05
- Figure 15: Agreement with selected lifestyle statements - parents/guardians of children aged 6-15, by socio-economic group, household size, age of children and number of children under 16, 2005
- Figure 16: What 7-10-year-olds have to eat at lunchtime during the week, 2001-05
- Figure 17: Where 11-16-year-olds usually eat lunch during the week, 2001-05
- Figure 18: Main meals eaten with family at weekend - 11-16-year-olds, 2001-05
- Figure 19: Foods that children eat and like best, 2001-05
- Figure 20: Overeating/obesity and anorexia/bulimia - 11-16-year-olds, 2001-05
- THE CONSUMER - ATTITUDES
- Figure 21: Agreement with selected lifestyle statements - parents/guardians of children aged 6-15, by gender, age, social grade, working status, household size, age of children, number of children under 15 yrsand region, 2005
- Figure 22: Agreement with selected lifestyle statements - parents/guardians of children aged 6-15, by gender, age, social grade, working status, household size, age of children, number of children under 15 yrsand region, 2005
- Figure 23: Agreement with selected lifestyle statements - 7-10-year-olds, by gender, age, social grade, household size, number of children in householdand region, 2005
- Figure 24: Agreement with selected lifestyle statements - 11-16-year-olds, by by gender, age, social grade, household size, number of children in householdand region, 2005
- Figure 25: Agreement with selected lifestyle statements - 11-16-year-olds, by gender, age, social grade, household size, number of children in householdand region, 2005
- Figure 26: Agreement with selected lifestyle statements - 11-16-year-olds, by gender, age, social grade, household size, number of children in householdand region, 2005
- Figure 27: Agreement with selected lifestyle statements - 11-16-year-olds, by gender, age, social grade, household size, number of children in householdand region, 2005
- APPENDIX: RESEARCH METHODOLOGY
AbstractThis report examines children’s attitudes towards food and drink products. This includes a review of current behaviour; such as snacking, in home and in school consumption, as well as influencing factors shaping the development of attitudes; such as the parental role, Government initiatives and Manufacturer activities. The market has been exposed to intense criticism from the media and lobby groups, consequently the market has developed towards more ethical practises designed to encourage (or enforce) healthier eating amongst children. The main theme of this report is to consider and appraise the various attempts at influencing children’s eating and drinking habits.
Mintel last reported on the UK market for Children’s Eating Habits in February 2005. Since then, the market has been high jacked by concern for increased levels of childhood obesity and the efficacy of the food and drink consumed by children. New product development has focussed on the removal of artificial ingredients and minimising fat, sugar and salt levels in processed foods. New regulations have been developed to control the exposure of foods and drinks to children, including restrictions on advertising and guidelines on products in schools.
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