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Market Looks: Kids’ Foods and Beverages, September 2006

Published by: MarketLooks - Packaged Facts

Published: Sep. 1, 2006 - 22 Pages


Table of Contents



  1. The Products
  2. The Market
  3. The Marketers
  4. Marketing Overview
  5. The Marketplace
  6. The Consumer
  7. New Products and Trends
  8. Competitive Profiles

Abstract

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: U.S. Market for Kids' Food and Beverages
Published: September 2006

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:
  • The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

The following is the abstract from the full report:
Childhood obesity and nutrition is all over the news and is serving as the fuel for marketers developing products that appeal to consumers ages 2 to 12, and, of course, their gatekeepers. There are many products considered to be targeted to kids - from brightly colored, overly sweet, fun-shaped breakfast cereals to flavored milks with cartoon characters adorning the bottle - but these products are not the focus of this report.

Instead, Kids’ Food and Beverages in the U.S., new from Packaged Facts, is broad and complex, spanning numerous categories and market segments, but focusing on products truly targeted to kids. “Kids” might be in the name, the tagline, or in the flagging of “nutrients for proper growth.” They are the kinds of foods and beverages an adult would not otherwise purchase unless there was a kid in the household.

Kids’ Food and Beverages in the U.S. includes an analysis of the market, with historical (2001-2005) and projected (2006-2010) data, and an overview of what products are proving to be winners and losers. Major and upcoming companies, such as Nestle, Kellogg, Stoneyfield Farm, Clif Bar, Kraft, Nature’s Path, Healthy Handfuls, In-Zone Brands, are profiled.

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