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A Guide to UK Apparel Retail Pricing StrategiesPublished by: just-style Published: Aug. 31, 2006 - 23 Pages Table of ContentsRetailer typography Retailers and customer service Independents Multiple chains Department stores Designer shops Discounters Supermarkets Mail order (and the internet) Market stalls Costs, staff, location Independent retailer Multiple chain Department store Mail order company Discounter The pricing spectrum Achieved margins and mark-ups H & M Fantasie at House of Fraser Dolce e Gabbana New approaches to pricing Everyday low pricing Special retail own label deals Volume or combination discounts (BOGOF) Regular mark-down or promotion events Pricing up in order to price down Continuous discounting Discount sales of 'distressed' merchandise (old or bad) Tiered pricing (diffusion lines) The sophisticated shopper List of tables Table 1: Retailers' cost structures Table 2: Price-fashion matrix for full cup underwired bra, both brand and own label AbstractThe art of retail price-pointing is driven by the business strategy that each retailer adopts. That strategy is determined by the type of retailer that each one is. Retailer typology is created by the channels of distribution that each individual business chooses to use.This exclusive report from just-style looks at retail price points in the UK, the levels at which they are set, and how retail management arrive at the prices on the garment tickets. We analyse the cost structure and pricing spectrum of fashion retailing, profile the achieved margins and mark-ups of 3 leading retailers and address the new approaches to pricing. It is also the case that each of the different types of retailer has its own stance on customer service. In this study, we address the common position concerning service today, and how it has developed from the past. This includes comparing customer service styles of the main retail distribution channels, namely: independents, multiple chains, department stores, designer shops, discounter, supermarkets, mail order/the internet and market stalls. Finally, just-style asks: In which direction is retail pricing heading? and how can fashion retailing overcome the real problem of the sophisticated shopper? Get Full Details About This Report >> |
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