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Online Gambling: Market Forecast and Assessment to 2010

Published by: Screen Digest

Published: Jul. 1, 2006 - 172 Pages


Table of Contents



Executive Summary

Online gambling forecasts

UK

World

Assumptions in our forecast model

1 Coverage

Remote Gambling

Remote gambling business model

Operational impact of supplying online

gambling products

Single wallets and shared purses

Territorial coverage

UK

UK gambling market

Offshore operators

Gambling product categories

Basic gaming formats

Sports betting ("Sportsbook")

Fixed Odds

Exchange or Peer-to-peer (P2P) betting

Spread Betting

What is spread betting?

Financial spread betting

Gaming

Online gaming

Poker

Peer-to-peer Skill Gaming

Games

Competition Formats

Third party suppliers

2 Market drivers and barriers to growth

Regulation

Regulation in the UK

Existing UK regulatory situation

UK Gambling Act 2005

UK regulatory reform

The Gambling Commission:

Regulating remote betting

Regulating remote gambling across national borders

The single market? Regulation in the EU

Greece

The Netherlands

Hungary

Denmark:

Norway

Sweden

Germany

France

Italy

Europe

2006 and beyond

Regulating Remote Betting in the USA

Enforcement

Guerilla Marketing

3 Platform installed base

Narrowband vs Broadband

UK consumers purchasing online

Internet

UK installed base

Western Europe (excl UK) Installed base

US Installed base

Total Installed base

Blackmail, extortion and DDOS

Interactive Te levision Gambling ("iTV" Gambling)

What is iTV gambling?

UK iTV installed base

Connected Mobile devices

Can mobile gambling stand alone or is it an

extension of online gambling?

How do we get to our customers?

4 Sports betting company pro. les

William Hill

Ladbrokes

Coral Eurobet

Victor Chandler

Tote Sport

Tote ownership and planned sale to the British racing industry

Tote Products and Performance

ukbetting

Paddy Power

Rank Group

Stanley Leisure

Sportech

Sportingbet

Acquisitions

Global reach, local execution

Performance

Sportingbet enter Paradise

Future

Skybet

Stan James

Betonsports

Betinternet

Bet365

Gamebookers

Unibet

5 Exchange betting company pro. les

Betfair

Introduction

Background

The effect of Betfair on the wider

gambling industry

Development

Product

Performance

Poker

Expansion: International exchange betting markets

The Future

Betdaq

iBetx 124

Betsson

6 Poker and gaming

PartyGaming

Background

Performance

Performance

Join the Party?

The Future

888 Holdings

Background

Performance

The Future

Empire Online

Performance

Empire: potential bid target?

The Gaming Corporation

Background

Structure

Performance

Gaming VC

Spread Betting Company Pro. les

Sporting Index

IG Index

The Future

7 The National Lottery

Introduction

Products

Distribution

8 Future directions for online gambling

Regulation: the Gatekeeper

UK: 2006 Gambling Act taking shape

Impact on online operators

iTV Gambling

Europe: state vs the European market

US: regulation largely ineffectual, online gambling . ourishing

Players and products: the shift from hardcore to casual

The importance of scale

Industry shakeout: the march of consolidation

London Listings

Online gambling mergers and acquisitions

Growth by acquisition

High street operators

Glossary

Table and charts

UK gross margin by operator type 2005

UK gross margin by operator type 2010

Executive Summary

UK gross margin 2000-2010

UK gross margin split by operator type 2000-2010

UK gross margin % split by operator type 2000-2010

UK active client accounts 2000-2010

UK gross margin growth 2005-2010

World gross margin split by operator type 2000-2010

World gross margin 2000-2010

World active client accounts 2000-2010

World gross margin split by operator type 2000-2010

1 Coverage

UK taxed betting, lottery and bingo stakes 1995-2005

UK taxed stakes by product 1995-2005

HMCE duty receipts from UK gambling 1996-2005

Arcade gaming: William Hill Triple Hi Lo

Ladbrokes virtual racing: betting on Golden Guineas

Ladbrokes virtual racing: racing on Golden Guineas

Betfair football match odds

Sporting Index football markets on

Middlesbrough vs Basle 06/03/2006

Spread betting example

CasinoWebcam.com screenshot

Screenshot of William Hill Poker Lobby

WSOP main event 1st prize money:

No limit Texas Hold'em $10,000 1971 - 2005

Midasplayer allowed jurisdictions

2 Market drivers and barriers to growth

1st time callers to GamCare naming Internet as 'primary mode' of gambling

Internet betting and gaming types used by gamblers who approached GamCare in 2004

GamCare primary modes of gambling from compulsive gamblers

UK Regulation timeline.

Operational areas audited by GamCare for accreditation

Antigua active online gambling licensees as at November 2005

Major online gambling licensees located in Gibraltar

A-Z of online gambling brands licensed by the Kahnawake Gaming Commission

A-Z of online gambling brands licensed by the Kahnawake Gaming Commission

Screenshot of Zeturf race card - 16/01/2006

Turnover generated by US gamblers:

BETonSPORTS sports betting gross win seasonality

Screenshot of pokerstars dot net website

Screenshot of pokerstars dot com website

BETonSPORTS marketing spend by outlet 2005

Betcris press release on Angelina Jolie and Brad Pitt's baby

3 Platform installed base

UK broadband consumer pricing: average monthly cost 2000-2010

UK households - online and broadband penetration 2000-2009

UK online penetration overview 2000-2009

UK broadband penetration 2000-2009

UK broadband households and penetration 2000-2009

Western Europe (excl UK): broadband households and penetration 2000-2009

Western European broadband household penetration by territory (excl UK)

Western European (excl UK) territories - broadband household penetration 2000-2009

US households - online and broadband penetration 2000-2009

US online penetration overview 2000-2009

US broadband penetration 2000-2009

US broadband households and penetration 2000-2009

Aggregate broadband household penetration:

UK / rest of Europe / US

UK / W Europe / US households and broadband penetration 2000-2009

UK return path enabled households 2001-2010

BSkyB DTH subscribers 2000-2009

NTL and Telewest digital cable subscriber numbers 2000-2009

Return path enabled households in

UK / Germany / France / Italy / Spain 2001-2010

4 Sports betting company pro. les

William Hill Interactive . nancial performance 2000-2005

William Hill Group . nancial performance 2000-2005

William Hill Interactive performance chart 2000-2005

William Hill Interactive performance chart 2000-2005

William Hill gross margin rate by delivery channel

William Hill . nancial performance of respective delivery channels: shop / telephone / interactive

William Hill Pro. t Conversion Analysis Chart

William Hill active sports betting customers 2000-H1 2005

Hilton Group Financial Summary 2000- 2005

Ladbrokes gross margin by division chart 2000-2005

Ladbrokes gross margin by delivery channel 2000-2005

Ladbrokes gross margin by sales channel percentage split

Ladbrokes eGaming customer analysis

Ladbrokes eGaming gross margin by product 2004-2005

Ladbrokes gross margin split 2004-2005

Ladbrokes gross margin percentage split 2004-2005

Ladbrokes eGaming split between sports betting margin and other online product classes 2004-2005

Ladbrokes eGaming active users by product chart 2000-2004

Ladbrokes turnover split between UK and non-UK based gamblers 2001-2004

Gala Group gross margin performance 2000-2004

Tote group . nancial performance 2001-2005

Tote group gross margin and gross margin rate 2001-2005

Tote online gambling turnover 2002-2005

Tote Group revenue split Totepool /

Totesport remote / Totesport retail 2003-2005

ukbetting gambling division turnover:

Internet and telephone

ukbetting gross margin and gross margin rate 2002-2005

ukbetting content network

ukbetting online gambling registrations 2000-2005

Paddy Power LBO growth ROI and England

Paddy Power turnover split by sales channel 2001-2005

Paddy Power turnover 2001-2005

Paddy Power telephone gross margin and gross margin rate 2001-2005

Paddy Power Interactive Betting . nancial performance 2001-HY 2005

Paddy Power Gross margin % split by sales channel 2000-2005

Paddy Power Interactive clients active in previous three months 2000-2005

Paddy Power sportsbook and gaming / poker gross margin split 2004-2005

Bluesq gross margin and operating

pro. t 2001-2005: all remote sales channels

Rank Interactive Gross margin mix

Rank Interactive performance

Blue Square performance - all channels

Sportech product distribution (000s)

Sportech Football Pools performance 2002-HY 2005

Sportingbet registered userbase 2000-Q1 2006

Sportingbet Australia & Asia territory - no. sports bets transacted by sales channel

Sportingbet registered userbase by origin

Sportingbet major acquisitions

Sportingbet brands

Sportingbet brands (continued)

Sportingbet group performance

Sportingbet turnover by geographical origin 2001-Q1 2006

Sportingbet gross margin analysis

Sportingbet gross margin analysis 2001-2005

Sportingbet quarterly poker growth

Sportingbet average number of poker

games dealt per day Q1 2005-Q1 2006

Sportingbet average daily poker rake Q1 2005-Q1 2006

Sportsbook.com Paradise Poker promotional webpage, December 2005

Sky Vegas Live rolling daily schedule

Skybet revenue and margin 2001-2005

Skybet turnover and gross margin 2001-2005

Sky iTV poker

Sportsbook and casino: bet volume and av. bet size

Betonsports gross margin seasonality 2003-H1 2005

Betonsports 'NF-Hell': NFL winning streaks 2004-2005

Betonsports gross margin mix %

Betonsports gross margin mix 2003-2005

Betonsports H1 2005 gross margin

Betonsports Q3 y-o-y comparison

Betonsports active customers - new customer acquisition 2003-2005

Betinternet Turnover 2000-2005

Betinternet channel split 2001-2005

Betinternet gross stakes by product 2003-2005

Betinternet gross stakes by product

Betinternet gross margin composition 2003-2005

Unibet group turnover 1999-Q3 2005

Unibet group margin by territory 2001-Q3 2005

Unibet origin of gross margin by %

Unibet registered and active customers 2001-Q3 2005

Unibet gross margin split between sports and non-sports betting to Q3 2005

Unibet gross margin mix 2001-Q3 2005

Unibet poker performance Q4 2004-Q3 2005

5 Exchange betting company pro. les

Betfair MOU's

Betfair market - ante post betting on

Grand National 2006

Betfair exchange Blackjack

Betfair turnover 2000-2005

Betfair active user recruitment and retention

Betfair active customer growth 2000-2005

Currencies accepted at Betfair

Languages Betfair has translated its website into

Cherry Group turnover 2001-2005

6 Poker and gaming

PartyGaming turnover growth 2002-2005

PartyGaming PTP growth and margin development 2002-2005

PartyGaming turnover split by product 2002-2005

PartyGaming revenue by product

Poker registrations and active players 2002-2005

PartyGaming turnover split by product 2002-2005

Casino and Bingo registrations and active players 2002-2005

PartyGaming user base 2001-2005

PartyGaming 2005 Q1-Q3 origin of poker registrations

Origin real money poker registrations Q1 2005-Q1 2006

PartyGaming turnover by geographical territory 2002-2005

PartyGaming - origin of turnover % split 2002-2004

PartyGaming turnover by geographical territory 2002-2005

888 Holdings . nancial performance 2002-2005

888 percentage split of methods customers use to make deposits

888 Holdings group turnover 2002-2005

888 revenue by geographical origin

888 Holdings geographical turnover split

Comparative year on year revenue growth rates by territory

888 poker and gaming quarterly turnover split 2004-2005

888 revenue by product

888 Holdings customer growth 2003-2005

Casino and poker quarterly revenue growth rates Q2 2004-Q4 2005

888 revenue per active customer

888 active poker and casino player growth

Empire Online revenue growth 2002-2005

Empire Online revenue split by product 2002-2005

Empire Online performance 2002-2005

Empire Online customer acquisition 2004-2005

Empire Online active customers 2004-2005

Empire Online corporate activity 2004-2005

Empire Online revenue growth 2002-2005

Gaming Corporation . nancial performance

Gaming Corporation 05 H1-H2 Revenue analysis

Gaming VC 2005 turnover split by territory

Sporting Index Group Turnover 2001-2004

Sporting Index online registration stages

IG Group turnover 2000-2005

IG Group turnover 2000-2005

IG Group turnover 2000-2005

IG Group total active customers 2001-2005

IG Group ebitda and margin 2002-2005

IG Group active customer analysis 2001-2005

7 The National Lottery

Lottery revenue allocation

Participation in any National Lottery game, by age

National Lottery stakes 1995-2005, all sales channels

National Lottery interactive sales 2004-2006

Interactive products launch dates

National Lottery turnover 2004-2006 (year end 31/03)

8 Future directions for online gambling

Gambling product category explanation

Gambling format characteristics summary

Gambling format characteristics summary (continued)

Gambling format characteristics summary (continued)

Gambling format characteristics summary (continued)

Participation levels of UK population in gambling types

UK TV personality Keith Chegwin's online Bingo venture

GBGC Global gross win by sales channel, 1999-2008

Online gambling transactions 2000-Q1 2006

Value of online gambling transactional activity

Number of acquisitions/listings in online gambling industry 2000-Q1 2006

Number of new listings on London markets 2000-Q1 2006

Number of acquirors/targets quoted or unquoted 2005 deals only

Online gambling acquisition value and no. of deals 2000-Q1 2006

Online gambling operator new listings on London markets

Online gambling operator transactional activity

Online gambling operator transactional activity (continued)

Online gambling operator transactional activity (continued)

Acquisitions involving high street shops

Glossary





Abstract

This report is essential reading for online gambling operators, investors in the industry, technology providers and sub-contractors as well as media companies looking to generate revenues from broadband services.

Screen Digest forecasts that UK consumer spending on online gambling will increase from £660m in 2005 to £1.6bn in 2010. At the same time the number of active UK clients will grow from 1.1m in 2005 to 2.1m in 2010.

The report profiles 30 online gambling industry leaders. For inclusion in this study operators must either be based or listed in the UK, or target UK-based gamblers. An historic, cultural acceptance of gambling, a regulatory framework which directly confronts the issues unique to online gambling and the benefits of London as a global financial centre have made the UK an essential base for many of the leading operators. Collectively, these operators constitute a large proportion of the total market for global online gambling.

2005 witnessed an explosion in industry consolidation with 32 transactions involving online gambling operators worth over £3bn - up from 9 deals worth £200m in 2004. This report reviews the competitive forces driving corporate actitivity and analyses the key issues which will shape the industry to 2010.

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