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Part Six: Marketing Issues In China

Published by: GMB Publishing, Ltd.

Published: Jul. 25, 2006 - 54 Pages


Table of Contents



Part Six: Marketing Issues in China;

6.1 Industrial and Commercial Market Research;

6.2 Growing Consumerism Strategies for the China Market;

6.3 Marketing Consumer Products in China;

6.4 Brand Management and Publicity;

6.5 Effective Public Relations

Abstract

This report provides authoritative insight into marketing issues which are unique to the Chinese markets. From general practices and methodologies in industrial market research to consumer market research and differences in the research environment, the report looks at existing organizations in China and the pros and cons of employing local research organizations. In addition, the report provides detail on pricing, sales, advertising, promotion and branding practices, as well as on micro and macro public relations issues.

Contributors

China Association of International Trade; Lingnan University Hong Kong.

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