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Ecover and Seventh Generation Case Studies: Catering for The Green Consumer

Published by: Datamonitor

Published: Aug. 22, 2006 - 6 Pages


Table of Contents


DATAMONITOR VIEW
CATALYST
SUMMARY


ANALYSIS
The rise of the ethical consumer
Introduction
Ecover is a world leading producer of environment-friendly products
Increased demand, helped by improved formulations, has enabled Ecover to build a large distribution network
Ecover has established ethical business practices
Ecover has extended its business to include personal care products
Seventh Generation adopts strategies to widen appeal
Seventh Generation has changed its marketing angle to attract mainstream consumer
Sales in supermarkets are a growth area
Improving quality of products is an important strategy


APPENDIX
Case study series
Methodology
Secondary sources
Further reading
Ask the analyst


List of Figures
Figure 1: Ecover's Belgium factory utilizes environment-friendly practices, such as having a roof made of grass - a good insulator
Figure 2: Jeff Hollender, CEO of Seventh Generation, markets his products to appeal to consumers' desire for products that are better for their health

Abstract

Introduction

This report on Ecover and Seventh Generation forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.
  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market


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