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Global Market Review of Diet Trends and Weight Management - Forecasts to 2012Published by: just-food Published: Sep. 30, 2006 - 96 Pages Table of ContentsChapter 1 Executive summary Introduction to the world of dieting and weight management Branding and marketing in the diet foods and weight management market to 2012 NPD trends in the diet food market Exploring the potential ten top diets to 2012 Future forecasts and marketing strategies to 2012 Chapter 2 Introduction to the world of dieting and weight management Report methodology Aim of the report About the author Definitions used within this report Drivers behind the current popularity of the weight management market Fighting the flab The role of diet foods within the health megatrend Energy out: Increasing importance of exercise Chapter 3 Branding and marketing in the diet foods and weight management market to 2012 Introduction Portion control A nation on the move, or out of breath? Case study: Kellogg New product development Kids and dieting Should food companies be able to advertise to children? Positive PR spin Would you put your child on a diet? The rise and fall of Atkins Summary Chapter 4 NPD trends in the diet food market Introduction Yoghurt holds huge appeal to weight-conscious consumers Top ten yoghurts and dessert brands in the UK The ultimate no-no for dieters gets a skinny facelift Breakfast - the most important meal of the day for dieter Bakery and cereals: off the shopping list or the dieters' best friend? Ease of following a diet regime throughout the average day Case study: Reformulation to a 'better-for-you' brand Health, convenience and meal replacements Points to consider before moving into the meal replacements market Future NPD opportunities Chapter 5 Exploring the potential ten top diets to 2012 Popularity of diets in 2006 versus 2012 Fad diets Weight Watchers International Background Target audience SWOT analysis to 2012 Category potential NPD and innovation Future impact and longevity The South Beach Diet Background Target audience SWOT analysis to 2012 Category potential NPD and innovation Future impact and longevity The glycemic index diet Background Target audience SWOT analysis to 2012 Category potential NPD and innovation Future impact and longevity The high fibre diet (The F-Plan) Background Target audience SWOT analysis to 2012 Category potential NPD and innovation Future impact and longevity The living and raw food diet Background Target audience SWOT analysis to 2012 Category potential NPD and innovation Future impact and longevity The Mediterranean diet Background Target audience SWOT analysis to 2012 Category potential NPD and innovation Future impact and longevity The debit and credit diet (or the Monday to Friday diet) Background Target audience SWOT analysis to 2012 Category potential Future impact and longevity The functional food diet Background Target audience SWOT analysis to 2012 Category potential NPD and innovation Future impact and longevity The Jenny Craig Diet Background SWOT analysis to 2012 Category potential NPD and innovation Future impact and longevity The macrobiotic diet Background Target audience SWOT analysis to 2012 Category potential NPD and innovation Future impact and longevity Chapter 6 Future forecasts and marketing strategies to 2012 Introduction Diet pills and supplements Diet-related, weight management foods market value to 2012 Low-fat foods market to 2012 Which diets will prevail in 2012 and which should the industry avoid? Consumer insight Have you ever been on a diet? The gender divide in dieting Which diets have you ever tried? Measure of success Are the sensible eating and exercise messages getting through to consumers? List of figures Figure 1: The difficulty of following a diet during the day Figure 2: The UltraSlim range Figure 3: Popularity of ten top diets with consumers in 2006 and 2012 Figure 4: Weight Watchers' SWOT analysis Figure 5: The South Beach Diet's SWOT analysis Figure 6: The glycemic index's SWOT analysis Figure 7: The high fibre diet's SWOT analysis Figure 8: The living and raw food diet's SWOT analysis Figure 9: The Mediterranean diet's SWOT analysis Figure 10: The debit and credit diet's SWOT analysis Figure 11: The functional food diet's SWOT analysis Figure 12: The Jenny Craig Diet's SWOT analysis Figure 13: The macrobiotic diet's SWOT analysis Figure 14: Have you ever purchased diet pills or weight management supplements? Figure 15: Have you ever been on a diet? Figure 16: Which methods do you use/have you used to control your weight? List of tables Table 1: Yoghurt market value, selected regions, 2002-2006 (US$m) Table 3: Cheese market value, selected regions, 2002-2006 (US$m) Table 3: Meal replacement market value, 2006 compared to 2012 (US$m) Table 4: eDiets - top diets advertised on different countries' homepages Table 5: Weight Watchers' food range Table 6: Major countries' market values of bakery and cereals products, 2006-2012 (US$m) Table 7: Appetite suppressants' market value forecast in selected countries, 2006-2012 (US$m) Table 8: Diet-related food and drink market value forecasts, 2006-2012 (US$bn) Table 9: UK low-fat foods' market value forecasts, 2006-2012 (US$m) Table 10: Which of the following diets have you ever tried? Table 11: Other diets Table 12: If you have ever been on a diet, which one was the most successful? AbstractGlobal market review of diet trends and weight management - forecasts to 2012This exclusive report from just-food provides insight into the developing and controversial industry of dieting and weight management. The rate of new product development in this sector is increasing quickly, consumer awareness of nutrition has grown, and value and volume sales of diet foods have risen over the past five years. However, there is still currently more than 1bn overweight adults worldwide and we find ourselves in the midst of an obesity “blame game” - with the food industry bearing the brunt of this criticism. It is now imperative for the food industry to demonstrate a proactive rather than a reactive role in the health trend, in order to answer their critics and tackle obesity long-term. If this approach is successful, just-food predicts the diet-related food and drink market to grow by 3.1% in Europe and 3.6% in the US between 2006 and 2012. With dieting already an integral part of our eating habits, this report analyses growth strategies to optimise future opportunities, and delves into new product development in key markets such as the UK, Europe, the US and Asia-Pacific. The study considers the main drivers and trends in the major food categories in order to better understand the future direction of the weight management market and its current role in the global health megatrend. Market forecasts are provided to 2012 and brand case-studies are included throughout the report - including comments from relevant industry executives such as Weight Watchers, Nestlé and Kraft Foods. Chapter coverage: Chapter 1 provides an executive summary. Chapter 2 offers an introduction into the world of dieting and weight management, including the global obesity epidemic, the role of diet foods within the health megatrend and the increasing importance of exercise. Chapter 3 considers a number of branding and marketing issues relating to this market, including portion control, the promotion of exercise, joint ventures with healthy lifestyle brands, targeting children and the rise and fall of Atkins. The chapter concludes by summarising strategies that can help build and maintain consumer trust and confidence. A case study of cereal manufacturer Kellogg is also included Chapter 4 analyses NPD trends in the diet food market, focusing on certain categories that are profiting from growing consumer interest in diet and weight management foods - namely dairy and bakery and cereals. We also look at the ease of following a diet regime, convenience and meal replacements and future NPD opportunities. Chapter 5 explores the ten top diets we believe will make an impact on NPD and marketing within the food and drink industry to 2012. Each diet has it’s own SWOT analysis and we forecast the popularity of these diets in 2006 versus 2012 Chapter 6 offers future forecasts and marketing strategies to 2012. This includes market value forecasts for appetite suppressants, diet-related food and drink and low fat foods. The report concludes with the results of just-food’s online dieting survey. Get Full Details About This Report >> |
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