Vendor Strategies for the Consumer-Driven Healthcare Marketplace (Strategy Focus)

Published by: Datamonitor

Published: Aug. 31, 2006 - 11 Pages

Table of Contents

DATAMONITOR VIEW

CATALYST

SUMMARY

METHODOLOGY

ANALYSIS

Vendors must help healthcare organizations translate challenges into actionable projects

A successful vendor strategy begins with a deep understanding of the challenges facing payers and providers

An effective vendor strategy aligns with the industry's pain points and translates them into solutions

Developing partnerships must be an essential part of a vendor's go-to-market strategy

Partnerships can provide stability in a nascent and unstable market

Partnerships can offer a more long-term commitment to success

Partnerships developed as strategic alliances are an effective way to leverage competencies

ACTIONS

Vendors adopting a wait-and-see strategy will do so at their own peril

Successful vendor strategies do not understimate competition from new players

It is not too early to extend to global markets - through partnerships

APPENDIX

Definitions

Extended methodology

Datamonitor's ongoing primary research efforts

External secondary research and sources

Further reading

Ask the analyst

List of Figures

Figure 1: Vendor marketing messages should address specific challenges faced by healthcare organizations

Figure 2: An effective vendor strategy aligns with the industry's pain points and translates them into actionable projects

Figure 3: Permutations of partnerships and corresponding benefits

Figure 4: The opportunity space for strategic partnerships among several stakeholders is limited

Abstract

• Examines essential ingredients of vendor strategies
• Builds on ongoing primary research with healthcare provider and payer organizations

• Approach your strategy development with the right mindset for an emerging market like consumer-driven healthcare
• Gain insight into Datamonitor's perspective on what makes a vendor successful

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 300,000 market research reports, company profiles and country profiles from over 700 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.