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RIM Blackberry vs. Smartphone User Profle

Published by: iGR, Inc.

Published: Aug. 24, 2006 - 42 Pages


Table of Contents



Executive Summary

User profile

Loyalty

Purchase decision

Competing designs

Critical success factors

Methodology

BlackBerry User Survey

Smartphone User Survey

Background Profile

Table 1: Country of Residence

Table 2: State of Residence

Table 3: Types of Mobile Devices

Table 4: New Technologies and Services

Smartphone/Blackberry User Loyalty

Table 5: Use of Other Mobile Devices

Table 6: Length of Blackberry and Smartphone Use

Table 7: Smartphones and Blackberries Purchased in Three Years

Table 8: Reason for Smartphone/Blackberry Replacement

Table 9: Where Current BlackBerry/Smartphone was Purchased/Received

Table 10: Who Paid for Smartphone or Blackberry

Table 11: Cost of the Device

Table 12: Plans to Keep Smartphone or Blackberry

Table 13: Service Provider

Abstract

BlackBerry or smartphone? This question comes up time and time again at the airport, in the mobile operator store and in the IT departments. Users, operators and business purchases are all constantly weighing the pros and cons of each type of design. This report compares the results of two separate iGR surveys, the first targeting BlackBerry users and the second smartphone users. Each survey used the same structure and many of the same questions - this approach, together with sufficient sample sizes, allows for a direct comparison of much of the data. Each survey was programmed using the same software and the same panel company was used as the list source for each survey. Each study of the smartphone and BlackBerry users created a considerable amount of detailed data - this summary is designed only to compare the similarities and differences between the two groups.

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