Mobile Adult Content:: Text Images & Video - 2006-2011

Published by: Juniper Research Limited

Published: Sep. 1, 2006 - 176 Pages

Table of Contents

Executive Summary

1. Technology

2. Cellular Market Growth

3. Mobile Adult Market Development

4. Mobile Adult Content Market Forecasts

5. Regulations

6. Billing

Executive Summary

Introduction

Types of Adult Content for Mobiles

Text-based Adult Services

Images

Moantones

Erotic Games

Video-Based Services

Market Drivers and Constraints

Figure ES.1 - Mobile Adult & Drivers and Constraints

Mobile Adult Content Market Drivers

Human Nature

Return on Investment

Convenience

Privacy

High Device Penetration and Target Market Match

3G Technology

Figure ES.2: Global Cellular Subscriber Growth by Technology 2004-2011 (millions)

Age Verification

Branding

Developing D2C Models

Mobile Adult Content Market Constraints

Public Reservation to Adult Content Usage

Operator Reluctance & Lack of Age Verification

Regulation

Localisation and Optimisation

Network and Handset Constraints

Marketing and Pricing Constraints

Quality of Product

Industry Development

The Market for Mobile Adult Content

Figure ES.3: Total Revenues from Adult Mobile Content ($m). Product Forecast 2006-2011

Table ES.1: Total Revenues from Adult Mobile Content ($m). Product Forecast 2006-2011

Figure ES.4: Total Revenues from Mobile Adult Content (Text, Graphics & Tones, Video & Games). Product Split (%) 2006 and 2011.

Figure ES.5: Total Revenues from Adult Mobile Content ($m). Regional Forecast 2006-2011

Table ES.2: Total Revenues from Adult Mobile Content ($m). Regional Forecasts 2006-2011

1. Technology

1.1 Introduction

1.2 2G

1.2.1 Communication Technologies of 2G

i. GSM

ii. TDMA

iii. CDMA

iv. D-AMPS

1.2.2 Data Services

i. SMS

a. The Working of SMS

Figure 1.1: SMS Message Flow

b. Types of Messaging Services

- Mobile-originated SMS

- Mobile-terminated SMS

c. Premium-rate SMS (PRSMS)

ii. MMS

a. How Does MMS Work?

Figure 1.2: MMS Application Services

b. MMS Services

- MMS Entertainment and Information Services

Figure 1.3: Nokia’s 6280 3G Handset Supporting Video Streaming, and Sony Ericsson F500i and

Samsung VGA Picture Phones

c. Personalisation

iii. The SMS/MMS Value Chain

Figure 1.4: SMS/MMS Value Chain

1.3 2.5 & 2.75G

1.3.1 GPRS

1.3.2 EDGE

1.3.3 CDMA2000

1.4 3G

Figure 1.5: 3G Access Technologies

Figure 1.6: Global 3G CDMA2000 1xEV-DO Subscribers (Millions)

Figure 1.7: Global 3G UMTS (WCDMA) Subscribers (Millions)

1.4.1 UMTS

Figure 1.8: Evolution of UMTS

i. WCDMA

1.4.2 1x EV-DO

1.4.3 1x EV-DV

1.4.4 TD-SCDMA

1.5 Beyond 3G

1.5.1 HSDPA

Figure 1.9: Application of HSDPA and its Enhanced Versions

Table 1.1: Some Global Operators using HSDPA Services

1.5.2 4G

i. WiMAX

Figure 1.10: WiMAX Evolution

Figure 1.11: Working of 802.16 Standard

1.6 Mobile Technologies Compared

Table 1.2: Comparative Chart of Mobile Technologies

Figure 1.12: Evolutionary Path of Communication Technologies

1.7 Other Enabling Technologies

1.7.1 Wireless Internet Technologies

i. WAP

Figure 1.13: UK WAP Page Impressions, September 2002 - May 2005 (Millions)

1.7.2 Future of WAP - Where is WAP Heading?

Figure 1.14: Future Path of WAP

i. The i-mode Alternative

Figure 1.15: Growth of i-mode Subscriber Base (Millions)

Figure 1.16: Growth of i-mode Menu Sites

1.7.3 Languages, Platforms and Operating Systems

i. Languages

a. Java

ii. Platforms

a. J2ME

b. BREW

iii. Operating Systems

a. Palm OS

b. Windows Mobile

Figure 1.17: Windows OS mobile screen

1.7.4 Other Relevant Technologies and Standards

i. MP3

Figure 1.18: MP3 Phones: Sony Ericsson K700i and Siemens SX1

ii. MP4

iii. MIDI

Figure 1.19: Sony Ericsson T610 Mobile Phone

iv. Bluetooth

v. Open APIs

a. The Khronos Group

2. Cellular Market Growth 57

2.1 Introduction

2.2 Growth of the Cellular Market

2.2.1 Global Cellular Subscriber Market

Figure 2.1: Cellular Subscriber Growth, By Region (m) 2004-2011

Table 2.1: Cellular Subscribers, By Region (m) 2004-2011

Figure 2.2: Cellular Subscriber Growth, By Region (m) 2004-2011

Figure 2.3: Population and Mobile Subscribers

Figure 2.4: Cellular Subscribers Penetration by Region 2004-2011 (%)

2.2.2 Leading Mobile Operator Groups by Subscriber Base

Table 2.2: Leading Mobile Operator Groups by Subscriber Base (m) 2005

2.2.3 Growth of 3G

Table 2.3: Global Cellular Subscriber Forecasts by Technology (m) 2006-2011

Figure 2.5: Global Cellular Subscriber Forecasts by Technology (m) 2006-2011

2.3 Regional Cellular Market Growth

2.3.1 North America

Figure 2.6: North American Cellular Subscriber Forecasts, by Technology (m) 2006-2011

Table 2.4: North American Cellular Subscriber Forecasts by Technology (m) 2006-2011

2.3.2 South America

Figure 2.7: South American Cellular Subscriber Forecasts by Technology (m) 2006-2011

Table 2.5: South American Cellular Subscriber Forecasts by Technology (m) 2006-2011

2.3.3 Europe

Figure 2.8: Europe Cellular Subscriber Forecasts by Technology (m) 2006-2011

Table 2.6: Europe Cellular Subscriber Forecasts by Technology (m) 2006-2011

2.3.4 Asia Pacific

Figure 2.9: Asia Pacific Cellular Subscriber Forecasts by Technology(m) 2006-2011

Table 2.7: Asia Pacific Cellular Subscriber Forecasts by Technology (m) 2006-2011

2.3.5 Rest of the World

Figure 2.10: Rest of the World Cellular Subscriber Forecasts by Technology (m) 2006-2011

Table 2.8: Rest of the World Cellular Subscriber Forecasts by Technology (m) 2006-2011

2.4 The Opportunity for Mobile Entertainment

Figure 2.11: Revenue Growth Mechanisms

2.4.1 Consumer Behaviour towards Mobile Services

Figure 2.12: End-user Demands

i. Mobile Services Industry Life Cycle

Figure: 2.13: Life Cycle of Mobile Entertainment Services Industry

Figure 2.14: Killer Cocktail for Mobile Revenue Growth

ii. Mobile Entertainment Value Chain

Figure 2.15: Value Chain of Mobile Entertainment Industry

3. Mobile Adult Market Development 73

3.1 Introduction

3.2 Market Drivers and Constraints

Figure 3.1 - Mobile Adult & Drivers and Constraints

3.2.1 Mobile Adult Content Market Drivers

i. Human Nature

ii. Return on Investment

iii. Convenience

iv. Privacy

v. High Device Penetration

vi. Target Market Match

vii. 3G Technology

viii. Age Verification

ix. Branding

x. Developing D2C Models

3.2.2 Mobile Adult Content Market Constraints

i. Public Reservation to Adult Content Usage

ii. Operator Reluctance and Lack of Age Verification

iii. Regulation

iv. Localisation and Optimisation

v. Network Constraints

Figure 3.2: Cisco Mobile Content Filtering System

vi. Handset Limitations

vii. Pricing

viii. Marketing Constraints

a. Public Opposition to Adult Content Marketing

b. Restricted Advertising Channels

ix. Spam - Public Annoyance

x. Quality of Product

3.3 Types of Adult Content for Mobiles

3.3.1 Text-based Adult Services

3.3.2 Images

3.3.3 Moantones

3.3.4 Erotic Games

Figure 3.3: Screenshots of Sexy Snake and Sex Puzzle

3.3.5 Video-Based Services

Figure 3.4: Top Shelf Screenshot

3.4 Mobile Adult Content: Value Chain

Figure 3.5: Value Chain of Mobile Adult Content

3.5 Players in the Mobile Adult Content Market

3.5.1 Content Providers and Publishers

i. Hustler

ii. Mobestar/mGlamour

iii. Naked News

iv. Penthouse

v. Playboy

vi. Private

vii. Vivid Entertainment Group

3.5.2 Distributors, Aggregators, Application Service Providers, and Full Service Providers

i. Brickhouse Mobile

ii. Cherrysauce

iii. Jamba/Jamster

iv. MP Media

Figure 3.6: Screenshot of MP Media Adult Game

v. PhoneBox Entertainment

vi. Sexobile.com

vii. Voooyeur/Tooothing

Figure 3.7: Screenshot of Voooyeur

viii. Waat Media

ix. Xobile

3.5.3 Other Enablers

i. Bango

Figure 3.8: Co-existence of On and Off-Portal Models

ii. Blue Coat Systems

Figure 3.9: Blue Coat Mobile Operator Content Filtering System, Deployment Architecture.

iii. Wapple

4. Mobile Adult Content Market Forecasts 103

4.1 Market Overview

Figure 4.1: Evolution of Adult Content from 1975 to 2005

Figure 4.2: Share of Different Content Searches on Mooovil Portals in 2005

4.2 Forecast Methodology

Figure 4.3: Mobile Adult Content Forecast Methodology

4.3 The Market for Adult Text-Based Mobile Content

4.3.1 Mobile Adult Text-Based Content Users

Table 4.1: % Mobile Phone Users Who Use Text-Based Mobile Adult Content. Regional Forecast 2006-2011

Table 4.2: Mobile Phone Users Who Download Adult Text-Based Mobile Content (million).Regional Forecast 2006-2011

4.3.2 Mobile Adult Text-Based Download Traffic

Figure 4.4: Average Number of Uses of Adult Text-Based Service by Mobile Users per Year. Regional Forecast 2006-2011

Table 4.3: Average Number of Uses of Adult Text-Based Services by Mobile Users per Year. Regional Forecast 2006-2011

Figure 4.5: Total Number of Uses of Adult Text-Based Services (millions). Regional Forecast 2006-2011

Table 4.4: Total Number of Uses of Adult Text-Based Services (millions). Regional Forecast 2006-2011

4.3.3 Adult Text-Based Mobile Service Revenues

Table 4.5: Average Price ($) Paid per Adult Text-Based Mobile Download Regional Forecast 2006-2011

Figure 4.6: Total Revenues from Adult Text-Based Mobile Content ($m). Regional Forecast 2006-2011

Table 4.6: Total Revenues from Adult Text-Based Mobile Content ($m). Regional Forecast 2006-2011

4.3.4 Adult Text-Based Mobile Content ARPU

Figure 4.7: ARPU for Adult Text-Based Mobile Content ($). Regional Forecast 2006-2011

Table 4.7: ARPU for Adult Text-Based Mobile Content ($). Regional Forecast 2006-2011

4.4 The Market for Mobile Adult Graphics & Tones

4.4.1 Mobile Adult Graphics & Tones Users

Table 4.8: % 2.5/3G Mobile Phone Users Who Download Adult Graphics & Tones (million). Regional Forecast 2006-2011

Table 4.9: 2.5/3G Mobile Phone Users Who Download Adult Graphics & Tones (million). Regional Forecast 2006-2011

4.4.2 Mobile Adult Graphics & Tones Traffic

Figure 4.8: Average Number of Adult Graphics & Tones Downloads by 2.5/3G Mobile Users per Year. Regional Forecast 2006-2011.

Table 4.10: Average Number of Adult Graphics Downloads by

2.5/3G Mobile Users per Year. Regional Forecast 2006-2011

Figure 4.9: Total Number of Adult Graphics & Tones Downloads by 2.5/3G Mobile User per Year (million). Regional Forecast 2006-2011

Table 4.11: Total Number of Adult Graphics & Tones Downloads by 2.5/3G Mobile Users per Year (m). Regional Forecast 2006-2011

4.4.3 Mobile Adult Graphics & Tones Download Revenues

Table 4.12: Average Price ($) Paid per Mobile Adult Graphics & Tones Download. Regional Forecast 2006-2011

Figure 4.10: Total Revenues from Adult Graphics & Tones ($m).Regional Forecast 2006-2011

Table 4.13: Total Revenues from Adult Graphics & Tones ($m). Regional Forecast 2006-2011

4.4.4 Mobile Adult Graphics & Tones ARPU

Figure 4.11: ARPU for Adult Graphics Mobile Content ($). Regional Forecast 2006-2011

Table 4.14: ARPU for Adult Graphics Mobile Content ($). Regional Forecast 2006-2011

4.5 The Market for Video-Based Adult Mobile Content and Adult Mobile Games

4.5.1 Mobile Adult Video & Games Users

Table 4.15: % of Mobile Phone Users Who Download Adult Video & Games. Regional Forecast 2006-2011

Table 4.16: Mobile Phone Users Who Download Adult Video & Games (m). Regional Forecast 2006-2011

4.5.2 Mobile Adult Video & Games Traffic

Figure 4.12: Average Number of Adult Video and Games Downloads by Adult Mobile Users per Year. Regional Forecast 2006-2011

Table 4.17: Average Number of Rich-Media Adult Downloads by Adult Mobile Users per Year Regional Forecast 2004-2009

Figure 4.13: Total Number of Adult Video and Games Downloads by Mobile Users (m). Regional Forecast 2006-2011

Table 4.18: Total Number of Adult Video and Games Downloads by Mobile Users (m). Regional Forecast 2006-2011

4.5.3 Mobile Adult Video & Games Revenues

Table 4.19: Average Price ($) Paid for Mobile Adult Video & Games. Regional Forecast 2006-2011

Figure 4.14: Total Revenues from Mobile Adult Video and Games ($m). Regional Forecast 2006-2011

Table 4.20: Total Revenues from Mobile Adult Video and Games ($m). Regional Forecast 2006-2011

4.5.4 Mobile Adult Video & Games ARPU

Figure 4.15: ARPU for Mobile Adult Video and Games Content ($).Regional Forecasts 2006-2011

Table 4.21: ARPU for Mobile Adult Video and Games Content ($). Regional Forecasts 2006-2011

4.6 The Total Market for Adult Mobile Content

4.6.1 Consolidated Product Forecasts

Figure 4.16: Total Revenues from Adult Mobile Content ($m). Product Forecast 2006-2011

Table 4.22: Total Revenues from Adult Mobile Content ($m). Product Forecast 2006-2011

Figure 4.17: Total Revenues from Mobile Adult Content (Text, Graphics & Tones, Video & Games). Product Split (%) 2006 and 2011.

Figure 4.18: Reconciliation of Total Mobile Adult Content Revenues from Edition 2 and Edition 3.

4.6.2 Regional Forecasts

Figure 4.19: Total Revenues from Adult Mobile Content ($m). Regional Forecast 2006-2011

Table 4.23: Total Revenues from Adult Mobile Content ($m). Regional Forecasts 2006-2011

i. European Market

Table 4.24: List of Selected Operators Content in the UK

Table 4.25: List of Operators in the Europe

Figure 4.20: European Revenues from Adult Mobile Content ($m). Product Forecast 2006-2011

Table 4.26: European Revenues from Adult Mobile Content ($m). Product Forecast 2006-2011

ii. Asia Pacific Market

Table 4.27: Examples of Operator’s Adult Services in Australia and New Zealand Three (Australia)

Figure 4.21: Asia Pacific Revenues from Adult Mobile Content ($m).Product Forecast 2006-2011

Table 4.28: Asia Pacific Revenues from Adult Mobile Content ($m). Product Forecast 2006-2011

iii. Other World Markets

Table 4.29: Examples of Operators in Latin America and Russia that Provide Adult Services

Figure 4.22: Other World Market Revenues from Adult Mobile Content ($m). Product Forecast 2006-2011

Table 4.30: Other World Market Revenues from Adult Mobile Content ($m). Product Forecast 2006-2011

5. Regulations

5.1 Introduction

5.2 Telecoms & Internet Regulations

5.2.1 Introduction

5.2.2 Who Are The Regulators?

5.2.3 Regulatory Environments

i. Pan European

ii. National Legislation

iii. Self Regulation

5.2.4 The UK Regulatory Environment

i. OFCOM

ii. ICSTIS

iii. The Data Protection Act 1998 (DPA)

iv. The E-Commerce Directive (2000/31EC) and the Electronic Commerce Regulations 2002

5.3 Regulation of Adult Services

5.3.1 Mobile Content Regulation in the UK

i. UK Operator Self Regulation Approach

ii. Independent Mobile Classification Body (IMCB)

iv. British Board of Film Classification (BBFC)

v. Regulating SMS

a. Premium Rate SMS Regulation in the UK

b. The E-money Directive

vi. UK Obscene Publications Acts

5.1.2 Pan-European Legislation and Regulation

i. Directive 95/46/EC: Processing Personal Data and the Protection of Privacy

ii. The E-Commerce Sector Data Protection Directive (2002/58/EC)

iii. The Distance Selling Directive (97/7/EC)

iv. PEGI

Figure 5.1: Icons Showing Content Descriptors and Age Ratings of Mobile Games Content Descriptors

5.1.3 International Mobile Content Regulation

i. Internet Content Rating Association (ICRA)

ii. Content Regulation in South Africa

a. ICASA

b. FPB (Film and Publications Board)

c. Wireless Application Service Provicers’ Association (WASPA) of South Africa

iii. CTIA Wireless Content Guidelines

iv. Australian Communications and Media Authority (ACMA)

6. Billing

6.1 Introduction

6.1.1 Changing Billing Requirements

6.1.2 Revenue Sharing with Content Providers

i. Operator-Owned Portals

ii. Third-party Portals

6.2 Requirements of Billing

6.2.1 Accuracy

6.2.2 Timeliness

6.2.3 Security

6.2.4 Privacy and Anonymity

6.3 Billing Types

6.3.1 SMS Models

i. Standard SMS Payment Model

ii. Premium SMS Payment Model

6.3.2 SMS MT Reverse Billing

6.3.3 Premium Rate SMS (PRSMS)

Table 6.1: The Three Principles of PRSMS

6.3.4 Premium Rate MMS (PRMMS)

6.3.6 Stored Value Accounts

6.3.7 Enabling Technologies

i. Subscriber Identity Module (SIM)

ii. Mobile Wallets

iii. Swipe Machines

6.3.8 Postpaid and Prepaid Billing

Figure 6.1: Billing Process for Mobile Entertainment Services

6.3.9 Billing and Charging Models

6.3.10 Pricing Models

6.4 Security

6.4.1 Public Key Infrastructure (PKI)

Figure 6.2: Main Components of Public Key Infrastructure

6.4.2 Digital Signatures

Table 6.2: How Digital Signatures Allow Security Services to be Applied to Billing Information

6.5 Billing Rules and Regulations

6.5.1 European Union Directives

6.5.2 UK Laws

6.5.3 Existing PRSMS Rules and Regulations

6.6 Mobile Bodies

6.6.1 The Mobile Payment Forum

Figure 6.3: Payment Life Cycle of M-payment

6.6.2 The Mobile Payment Services Association (MPSA)

6.6.3 NACHA

6.7 Billing for Mobile Adult Content

6.7.1 Billing Models

i. SMS-based Billing

ii. IVR-based Billing

iii. Carrier Billing

iv. Browse and Buy

v. Pay-per-view Billing

6.7.2 Example of Adult Content Billing

Appendix 1: Global 3G Operators

Appendix 2: List of Major Regulators Worldwide

Appendix 3: Web Addresses for Companies Included in Report

Abstract

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 300,000 market research reports, company profiles and country profiles from over 700 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.