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Ad-supported Music Services - Making a Business Out of Free MusicPublished by: Generator Research Limited Published: Aug. 28, 2006 - 21 Pages Table of Contents
Abstract
The idea is simple enough: money paid by advertisers to place ads is shared between the music service provider and the rights holders, hopefully in a way that allows the service provider to make a profit. The key question is whether these new services represent the start of a sustainable trend or, alternatively, whether they might just fizzle out, perhaps having failed to gain critical mass. Featuring contributions from executives at SpiralFrog and Qtrax as well as other professionals who are at the forefront of the emerging mobile advertising industry, this report summarises the state of the art in thinking about how advertising can be used to finance the provision of free music. The report begins by explaining the very latest trends and product concepts in new media advertising where hundreds of millions of dollars are being redeployed from traditional media to new, digital channels. Next, the envisaged operation of ad-supported music services is explained in detail by reviewing the user experience and underlying business models. The report then concludes by explaining where ad-supported music services might go, providing examples of services that involve extending the idea to new digital platforms and devices. Get Full Details About This Report >> |
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