The 2006/2007 Market Outlook For Pizza

Published by: Business Trend Analysts Inc

Published: Oct. 1, 2005 - 275 Pages

Table of Contents

INTRODUCTION

Discussion Parameters

Sources and Methodology

CHAPTER I: EXECUTIVE SUMMARY

The U.S. Pizza Industry Reaches a Milestone

U.S. Market Conditions

The Global Pizza Market

CHAPTER II: THE OVERALL MARKET

Overview

Retail Sales

Overall

Ready-to-Eat Pizza

Packaged Pizza

Other Important Market Issues

Foodservice Industry Trends

Service Deli Sales of Pizza

CHAPTER III: THE MARKET FOR READY-TO-EAT PIZZA

Overview

Retail Sales

Overall

Pizza Chains

Independent Pizzerias

The Institutional Channel

Delivery Remains the Number-One Type of Service

Competition

Top Pizza Chains, Ranked by Sales

U.S. Dollar Market Shares

U.S. Store Count Market Shares

Leading Independent Pizzerias

2004 Consumers’ Choice in Chains Survey—National Pizza Chains

Other News and Notes in the Ready-to-Eat Pizza Market

Appearance Counts

Pizza Hut Confirms Dipping is in Style

Bottled Water and Pizza

Don’t Forget About the Kids

Making Pizza Stores Handicap-Friendly is Not Only the Law, It Could Mean Big Business

Online Ordering Not Living Up to its Potential?

More Pizza Operators Installing ATMs

Televisions are an Important Accessory in Any Pizza Store

Pizza Chains are Switching to Gift Cards

Tourists Make Great Customers

CHAPTER IV: THE MARKET FOR PACKAGED PIZZA

Overview

Retail Sales

Overall

Frozen Pizza

Consumer Purchasing Habits for Frozen Pizza/Snacks

Top U.S. Markets for Frozen Pizza

Frozen Pizza a Success in Vending Machines

Organic Frozen Pizza

Refrigerated Pizza

Dry Pizza Mixes/Kits

Manufacturers’ Sales

Overall

Frozen Pizza

The Rules Have Changed for Frozen Pizza

Refrigerated Pizza and Dry Pizza Mixes/Kits

Producer Prices for Frozen Pizza

Top Frozen Pizza Makers and Brands

Private-Label Packaged Pizza

Packaged Pizza Snacks and Appetizers

CHAPTER V: THE MARKET FOR PIZZA INGREDIENTS

Overview

Manufacturers’ Sales

Market Segmentation

Pizza Cheese

Overview

Manufacturers’ Sales

Cheese Blends Growing in Popularity

Production and Consumption of Italian Cheese

U.S. Imports of Italian-Type Cheese

Producer Prices for Italian Cheese

Retail Sales of Natural Shredded Cheese for Do-It-Yourselfers

Pizza Dough

Overview

Manufacturers’ Sales

Pizza Toppings

Manufacturers’ Sales

Popular Pizza Toppings in the U.S

Pizza Sauce

Manufacturers’ Sales

Retail Sales of Spaghetti/Italian Sauce for Do-It-Yourselfers

CHAPTER VI: FACTORS AFFECTING DEMAND

Overview

Age

Young People Account for Large Portion of Pizza Sales

School Enrollment Up

Numbers of Shopping Malls/Strips and Theaters Up

Military Bases Dwindle in the U.S.

Population Trends

Health Issues

Lycopene

Healthier Pizza Ingredients

Economic Conditions

Changing American Lifestyles

Higher-Quality Products

The Microwave Oven

The Weather

Gas Prices

CHAPTER VII: ADVERTISING TRENDS IN THE PIZZA MARKET

Overview

Ready-to-Eat Pizza

Media Expenditures

Leading Advertisers

Papa John’s Steals Domino’s Spotlight

Papa John’s Offers Pizza with a BlackBerry on the Side

Super Sunday Advertising Can Also Include the Little Guys

Other Popular Advertising Methods

Packaged Pizza

Media Expenditures

Leading Advertisers

CHAPTER VIII: THE GLOBAL PIZZA MARKET

Overview

Emerging Markets

China Becomes a Hot Spot

Challenges of Doing Business Outside the U.S.

Foreign Trade

U.S. Balance of Trade

U.S. Exports of Pizza and Quiche

U.S. Imports of Pizza and Quiche

CHAPTER IX: COMPANY PROFILES

Introduction

Amy’s Kitchen, Inc

BJ’s Restaurants, Inc.

California Pizza Kitchen, Inc

CEC Entertainment, Inc

CiCi Enterprises Inc

Domino’s Pizza, Inc

Figaro’s Italian Pizza, Inc.

General Mills, Inc.

Godfather’s Pizza Incorporated

H.J. Heinz Company

Hungry Howie’s Pizza & Subs, Inc.

Kraft Foods Inc

Little Caesar Enterprises, Inc.

Luigino’s, Inc.

McCain Foods Limited

Mountain Mike’s Pizza

Mr. Gatti’s Inc.

Nestle USA, Inc

Papa John’s International, Inc.

Papa Murphy’s International, Inc

Papa’s Pizza To-Go, Inc

Peter Piper Inc.

Pinnacle Foods Group Inc

Pizza Hut, Inc.

Pizza Inn, Inc

Pizza Pro, Incorporated

Pizza Ranch Inc.

Round Table Franchise Corporation

Sbarro, Inc

The Schwan Food Company

Simple Simon’s Pizza, Inc.

Uno Restaurant Holdings Corporation

CHAPTER X: DIRECTORIES OF SELECTED PIZZA MANUFACTURERS AND MARKETERS

Introduction

Directory of Selected Chain Pizzerias

Directory of Selected Independent Pizzerias

Directory of Selected Manufacturers of Frozen Pizza

Directory of Selected Manufacturers of Refrigerated Pizza

Directory of Selected Manufacturers of Pizza Dough

Directory of Selected Manufacturers of Pizza Sauce

Directory of Selected Pizza Supply Wholesalers

LIST OF TABLES

Table II-1 U.S. Retail Dollar Sales of Pizza, by Category

Table II-2 Share of U.S. Retail Dollar Sales of Pizza, by Category

Table III-1 U.S. Retail Dollar Sales of Ready-to-Eat Pizza, by Channel

Table III-2 Share of U.S. Retail Dollar Sales of Ready-to-Eat Pizza, by Channel

Table III-3 U.S. Retail Dollar Sales of Ready-to-Eat Pizza, by Type of Service

Table III-4 Top 100 Pizza Companies, Ranked by Sales

Table III-5 U.S. Dollar Market Shares in the Ready-to-Eat Pizza Market

Table III-6 U.S. Store Count Market Shares in the Ready-to-Eat Pizza Market

Table III-7 Top Ten States, Ranked by Number of Ready-to-Eat Pizza

Stores

Table III-8 Top 100 Pizza Independents, Ranked by Sales

Table IV-1 U.S. Retail Dollar Sales of Packaged Pizza, by Type

Table IV-2 Share of U.S. Retail Dollar Sales of Packaged Pizza, by Type

Table IV-3 Consumer Buying Behavior for Frozen Pizza/Snacks

Table IV-4 Leading Markets for Sales of Frozen Pizza

Table IV-5 U.S. Manufacturers’ Dollar Sales of Packaged Pizza, by Type

Table IV-6 Producer Price Index for Frozen Pizza

Table IV-7 Leading Frozen Pizza Companies, by Dollar and Unit Shares

Table IV-8 Leading Selling Brands of Frozen Pizza

Table IV-9 U.S. Retail Sales of Private-Label Packaged Pizza, by Type

Table V-1 U.S. Manufacturers’ Dollar Sales of Pizza Ingredients

Table V-2 U.S. Manufacturers’ Dollar Sales of Pizza Ingredients, by Market Segment

Table V-3 Share of U.S. Manufacturers’ Dollar Sales of Pizza Ingredients, by Market Segment

Table V-4 U.S. Manufacturers’ Dollar Sales of Pizza Cheese

Table V-5 U.S. Manufacturers’ Dollar Sales of Pizza Cheese, by Market Segment

Table V-6 Share of U.S. Manufacturers’ Dollar Sales of Pizza Cheese, by Market Segment

Table V-7 Production of Italian Cheese, by Type

Table V-8 Share of Production of Italian Cheese, by Type

Table V-9 Per Capita Consumption of Italian-Type Cheese, by Type

Table V-10 U.S. Imports of Italian-Type Cheese, by Country of Origin

Table V-11 Producer Price Index for Mozzarella Cheese

Table V-12 Producer Price Index for Other Italian Cheese

Table V-13 U.S. Manufacturers’ Dollar Sales of Pizza Dough

Table V-14 U.S. Manufacturers’ Dollar Sales of Pizza Dough, by Market Segment

Table V-15 Share of U.S. Manufacturers’ Dollar Sales of Pizza Dough, by Market Segment

Table V-16 U.S. Manufacturers’ Dollar Sales of Pizza Toppings

Table V-17 U.S. Manufacturers’ Dollar Sales of Pizza Toppings, by Market Segment

Table V-18 Share of U.S. Manufacturers’ Dollar Sales of Pizza Toppings, by Market Segment

Table V-19 Popular Meat and Vegetable/Fruit Pizza Toppings in the U.S.

Table V-20 U.S. Manufacturers’ Dollar Sales of Pizza Sauce

Table V-21 U.S. Manufacturers’ Dollar Sales of Pizza Sauce, by Market Segment

Table V-22 Share of U.S. Manufacturers’ Dollar Sales of Pizza Sauce, by Market Segment

Table VI-1 U.S. Resident Population Trends and Projections

Table VI-2 U.S. Population Trends and Projections, by Age Group

Table VI-3 Projected Age Distribution of the U.S. Population

Table VI-4 U.S. Population and Household Trends and Projections

Table VI-5 U.S. Resident Population Projections, by Region

Table VI-6 U.S. Resident Population Projections, by State

Table VI-7 Projected Distribution of the U.S. Population, by State

Table VI-8 U.S. Gross Domestic Product

Table VI-9 U.S. Disposable Personal Income

Table VI-10 U.S. Per Capita Disposable Personal Income

Table VI-11 U.S. Personal Consumption Expenditures

Table VI-12 U.S. Per Capita Personal Consumption Expenditures

Table VI-13 Consumer Confidence Index

Table VI-14 U.S. Civilian Labor Force, by Gender

Table VI-15 U.S. Manufacturers’ Shipments of Microwave Ovens

Table VI-16 Saturation Level for Microwave Ovens in the U.S.

Table VII-1 Total Media Expenditures in the Pizza Market

Table VII-2 Media Expenditures in the Pizza Market, by Segment

Table VII-3 Leading Ready-to-Eat Pizza Advertisers

Table VII-4 Media Expenditures in the Ready-to-Eat Pizza Segment, by Company and Brand

Table VII-5 Leading Packaged Pizza Advertisers

Table VII-6 Leading Advertised Brands of Packaged Pizza

Table VII-7 Media Expenditures in the Packaged Pizza Segment, by Company and Brand

Table VIII-1 Favorite Pizza Toppings in Selected Foreign Countries

Table VIII-2 U.S. Balance of Trade for Pizza and Quiche: Value

Table VIII-3 U.S. Balance of Trade for Pizza and Quiche: Quantity

Table VIII-4 U.S. Exports of Pizza and Quiche, by Country of Destination

Table VIII-5 U.S. Imports of Pizza and Quiche, by Country of Origin

LIST OF FIGURES

Figure III-1 Share of U.S. Retail Dollar Sales of Ready-to-Eat Pizza, by Type of Service

Figure III-2 U.S. Dollar Market Shares in the Ready-to-Eat Pizza Market

Figure III-3 U.S. Store Count Market Shares in the Ready-to-Eat Pizza Market

Figure IV-1 Leading Frozen Pizza Companies, by Dollar and Unit Shares

Figure V-1 Share of U.S. Manufacturers’ Dollar Sales of Pizza Ingredients, by Market Segment

Figure V-2 Share of U.S. Manufacturers’ Dollar Sales of Pizza Cheese, by Market Segment

Figure V-3 Share of U.S. Manufacturers’ Dollar Sales of Pizza Dough, by Market Segment

Figure V-4 Share of U.S. Manufacturers’ Dollar Sales of Pizza Toppings, by Market Segment

Figure V-5 Share of U.S. Manufacturers’ Dollar Sales of Pizza Sauce, by Market Segment

Figure VII-1 Total Media Expenditures in the Pizza Market

Figure VII-2 Share of Media Expenditures in the Pizza Market, by Segment

Figure VIII-1 U.S. Balance of Trade for Pizza and Quiche: Value

Figure VIII-2 U.S. Balance of Trade for Pizza and Quiche: Quantity

Abstract

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