Healthy Eating - Spain

Published by: Mintel International Group Ltd.

Published: Aug. 1, 2006 - 83 Pages

Table of Contents

INTRODUCTION

Definitions

Consumer research

Abbreviations

EXECUTIVE SUMMARY

Factors behind changing eating habits

Spaniards conscious of their diets

Consumer habits

Healthy sales for healthy foods

Figure 1: Spanish retail value sales of selected foods, by sector, standard vs healthy, 2002-06

Dairy the largest sector for healthy foods

Figure 2: Spanish retail value sales of healthy/standard, as % of total, by sector, 2006

NPD increases number of claims

Number of players on the rise

Potential lies in promoting healthy lifestyles

MARKET DRIVERS

Population change shapes demand for healthy foods

Figure 3: Trends in Spanish population, by age, 2000-05

Economic growth benefits demand for premium healthy foods

Figure 4: Annual GDP growth rates, at constant prices, 2000-05

More working mums, less cooking time, more health anxiety

Figure 5: Trends in Spanish employment, by gender, 2000-05

Deteriorating health leads to increased interest in healthier options

Figure 6: Population with chronic illnesses, by gender and age, 2003

Prevalence of ailments influences potential of solutions

Figure 7: Incidence of ailments in last 12 months, by country, 2005

European Law gets tougher on health claims

Increasing number of initiatives to protect consumers

Initiative in Spain to promote healthy eating

Other lifestyle factors

Figure 8: Lifestyle factors, by country, 2005

Figure 9: Lifestyle factors, Spain, 2004-05

THE CONSUMER - ATTITUDES TOWARDS HEALTHY EATING

Less weight concern in Spain by avoiding fat and sugar

Figure 10: Attitudes towards food and diet, by country, 2005

Figure 11: Attitudes towards food and diet, Spain, 2004-05

Who does what?

Health of greater concern to women

Figure 12: Attitudes towards food and diet in Spain, by demographic sub-group, 2005

Figure 13: Attitudes towards food and diet in Spain, by demographic sub-group, 2005

Healthier eating part of a healthier lifestyle

Figure 14: Attitudes to health and diet, by lifestyle factors, Spain, 2005

Figure 15: Use of selected foods, by lifestyle factors, Spain, 2005

HEALTHY EATING HABITS

Traditional eating habits contribute to healthy eating in Spain

Figure 16: Use of selected foods, by country, 2005

Less traditional foods gain penetration

Figure 17: Penetration of selected foods in Spain, 2004-05

NEW PRODUCT DEVELOPMENT

Figure 18: Leading categories for new product launches, 2002-06

Bakery

Bread: functional and fortified innovations

Biscuits: own-labels launch omega-3 enriched products

Cakes and pastries: prebiotic products reach mainstream

Confectionery

Low-sugar still in the spotlight

Dairy foods

Yogurt: branded innovation followed by own-label replication

Milk: increasing number of claims by product

Yellow fats: successful functional spreads launched

Cheese and cream: lower fat products lead ‘healthy’ development

Breakfast cereals

Digestive health and low calorie themes

Low/no/reduced fat still the most popular

Figure 19: New product launches in Spain, by selected product claim, 2002-06

Crisps and snacks

Functional food NPD, 2005-06

MARKET SIZE AND TRENDS

A benign economic outlook

Figure 20: Spanish consumer expenditure on food and non-alcoholic drink, at current and constant prices,2001-05

Rising expenditure on food

Figure 21: Detailed breakdown of spending on consumer goods - food as % of total, 2001-05

Fastest expenditure growth recorded by fruit

Figure 22: Spanish household expenditure on food and non-alcoholic drinks, by sector, 2001-05

Stability in the most traditional sectors

Figure 23: Spanish retail value sales of selected foods, by type, 2002-06

Healthy food options effective in driving sales

Figure 24: Spanish retail values sales of selected ‘healthy’ options, by sector, 2002-06

Figure 25: Spanish ‘healthy’ foods sales growth, by market, 2002-06

MARKET SEGMENTATION

DAIRY FOODS

Figure 26: Spanish retail value sales of dairy foods, at current prices, 2002-06

Figure 27: Spanish retail value sales of ‘healthy’ dairy foods, at current prices, 2002-06

Figure 28: Indexed retail value sales of dairy foods, by sector, healthy vs standard, 2002-06

Milk

Figure 29: Retail value sales of healthy/standard milk as % of the total, 2002-06

Yogurt

Figure 30: Retail value sales of healthy/standard yogurts as % of the total, 2002-06

‘Healthy’ varieties gain significantly in yellow fats, but remain niche in cream and cheese

BAKED GOODS

Figure 31: Spanish retail value sales of baked goods, at current and constant prices, 2002-06

Figure 32: Spanish retail value sales of ‘healthy’ baked goods, at current and constant prices, 2002-06

Figure 33: Indexed retail value sales of baked foods, by sector, healthy vs standard, 2002-06

Digestive health dominates HEO characteristics in bread and biscuits

Innovations aim to unlock ‘healthy’ potential in cakes and pastries

CONFECTIONERY

Products claiming to improve heart or digestive health negligible in confectionery

Figure 34: Spanish retail value sales of confectionery, at current and constant prices, 2002-06

Figure 35: Spanish retail value sales of ‘healthy’ confectionery, at current and constant prices, 2002-06

Figure 36: Indexed retail value sales of confectionery, by sector, healthy vs standard, 2002-06

BREAKFAST CEREALS

Parental concern drives ‘healthy’ innovation in children’s products

Figure 37: Spanish retail value sales of breakfast cereals, at current and constant prices, 2002-06

CRISPS AND SNACKS

Low, but rapidly increasing, ‘healthy’ activity in crisps and snacks

Figure 38: Spanish retail value sales of crisps and snacks, at current and constant prices, 2002-06

Figure 39: Indexed retail value sales of crisps and snacks, by sector, healthy vs standard, 2002-06

THE SUPPLY STRUCTURE

MANUFACTURERS’ SHARES

Dairy: domination in yogurt gives Danone the lead

Figure 40: Manufacturers’ value shares of dairy foods, 2004-06

Baked goods: wide range of healthy options benefits Bimbo

Figure 41: Manufacturers’ value shares of baked goods, 2004-06

Confectionery: strong leadership in both sectors

Figure 42: Manufacturers’ value shares of confectionery, 2004-06

Breakfast cereals: Kellogg’s is the leader

Figure 43: Manufacturers’ value shares of breakfast cereals, 2004-06

Crisps and snacks: relatively concentrated sector led by Snack Ventures

Figure 44: Manufacturers’ value shares of snacks, 2004-06

COMPANIES AND BRANDS

Bimbo

Danone

Mantequerias Arias

Nestlé

Unilever Foods

United Biscuits

OWN-LABEL SUPPLIERS

Alcampo SA/Sabecco SA

Carrefour

DIASA

PROSPECTS AND FORECAST

Ageing population is a potential target for fortified foods

Figure 45: Projections in Spanish population, by age, 2006-10

More companies and more products … a more confused consumer?

Asia to set the pace for product development

Younger consumers need more encouragement to choose healthy options

Healthy lifestyles, not just a fad

FORECAST

Figure 46: Forecast of Spanish retail value sales of selected ‘healthy’ foods, by type, at current prices, 2006-11

Smaller ‘healthy food’ markets to lead growth

Food inflation to slow over the forecast period

Figure 47: Forecast of Spanish retail value sales of selected ‘healthy’ foods, by type, at 2006 prices, 2006-11

Factors used in the forecast

Women key to market growth

APPENDIX: RESEARCH METHODOLOGY

Abstract

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