|
|
U.S. Young Child Wireless Subscriber 2006-2010 Forecast and Analysis: A New Parent-Child Communications ParadigmPublished by: IDC Published: Aug. 4, 2006 - 22 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Situation Overview New Parent-Child Communications Paradigm Effects Range from School Policy to Custody Arrangements A New Antibullying Tool Wireless Appeal to Parents of Very Young Children Constant Family Connectivity Safety Convenience Connecting Fragmented Families Through Wireless "Virtual Visitation" Devices Wireless Content Educational Content and Loyalty Rewards Content Ratings Content Organization Spending and Access Controls by Age Group Free and Subscription-Based Content Disney Mobile as a Key Market Spark Power of Disney Brand "Family Center": Disney's Family-Centered Focus Child Friendly Content Analogy to Virgin Mobile Future Outlook Forecast and Assumptions Table: Key Forecast Assumptions for the U.S. 5- to 9-Year-Old Wireless Subscriber Market, 2006-2010 Subscriber Forecast Voice ARPU and Revenue Forecast Table: U.S. 5- to 9-Year-Old Wireless Subscribers, 2005-2010 Table: U.S. 5- to 9-Year-Old Wireless Subscriber Voice ARPU and Revenue, 2005-2010 Data ARPU and Revenue Forecast Figure: U.S. 5- to 9-Year-Old Wireless Subscriber Voice and Data Revenue Share, 2005 and 2010 Table: U.S. 5- to 9-Year-Old Wireless Subscriber Data ARPU and Revenue, 2005-2010 Total ARPU and Total Revenue Forecast Table: U.S. 5- to 9-Year-Old Wireless Subscriber ARPU and Revenue, 2005-2010 Market Context Table: U.S. 5- to 9-Year-Old Wireless Subscribers, 2005-2010: Comparison of 2005 and 2006 Forecasts (000) Figure: U.S. 5- to 9-Year-Old Wireless Subscribers, 2005-2010: Comparison of 2005 and 2006 Forecasts Essential Guidance Learn More Related Research Synopsis AbstractThis IDC study takes an in-depth look at the emerging wireless subscriber market for young children aged 5-9 years old. The wireless market for young children aged 5-9 years old is one of the very last subscriber frontiers and is projected to grow from under 800,000 users in 2005 to over 8 million subscribers in 2010. But the real import of wireless services and devices aimed at the young child market is the fundamental impact on the parent-young child communications relationship. "Young children using wireless will create a new parent-child communications paradigm by providing a direct communications channel outside the control of any third parties," notes Scott Ellison, vice president of Wireless and Mobile Communications at IDC. "Wireless services for young children can provide safety and security for parent and child, enrich the bond between child and noncustodial parent, serve as a child's electronic 'security blanket,' support educational and entertainment content, and can be an important new antibullying tool," he added. Get Full Details About This Report >> |
|
|||
|
About MarketResearch.com
|
||||