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China Consumer Broadband Applications End-User Survey, 2006Published by: IDC Published: Jul. 7, 2006 - 41 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Primary Research Secondary Research Situation Overview Broadband Market Development Status Broadband Subscribers Figure: China Broadband Subscribers, 2002-2005 Figure: China Internet Access Services Market Share by Segment, 2003-2005 Subscription Breakdown by Technology Figure: China Broadband Subscribers by Access Technology, 2005 China Consumer Broadband Market Figure: China Consumer Broadband Subscribers, 2002-2005 Consumer Broadband Market Status Broadband Service Adoption Status Internet Access Location Figure: Internet Access Location Table: Internet Access Location by Gender(% of Respondents) Current Broadband Applications Figure: Broadband Usage by Application Table: Broadband Usage by Application and City(% of Respondents) Table: Broadband Usage by Application and Gender(% of Respondents) Monthly Spending on Broadband Services Figure: Monthly Spending on Broadband Services by City Typical Broadband Service Application Status Figure: Typical Broadband Applications Online Gaming Figure: Major Game Types in Play Figure: China Online Game Publishing Revenue, 2005-2010 Composition of Online Gaming End Users Figure: Occupation Distribution Figure: Education Level Current Status of Online Game Users Figure: Current Status of Online Game Users Gaming Frequency per Week Figure: Gaming Frequency per Week Daily Time Spent on Online Gaming Figure: Daily Time Spent on Online Gaming Average Monthly Spending on Point Cards Figure: Average Monthly Spending on Point Cards Average Monthly Spending on Game Commodities Figure: Average Monthly Spending on Game Commodities Favorite Game Types Figure: Favorite Game Types Multimedia Applications Video-Watching Behavior Figure: Watched/Downloaded Online Videos Table: Watched/Downloaded Online Videos by City (% of Respondents) Table: Watched/Downloaded Online Videos by Gender (% of Respondents) Figure: Video-Watching Methods Table: Video-Watching Methods by City (% of Respondents) Figure: Average Time Spent Watching Videos on the Internet Content Preferences Figure: Audio/Video Content Types Downloaded Table: Audio/Video Content Types Downloaded by Gender (% of Respondents) Payment Status and Monthly Spending on Multimedia Content Figure: Download/Viewing Payment Occurrence Table: Download/Viewing Payment Occurrence by City (% of Respondents) Figure: Monthly Spending on Downloading/Viewing Video Content Internet Protocol Television Figure: Average Monthly Spending on Community Antenna Television Figure: Internet Protocol Television Adoption Intention Table: Internet Protocol Television Adoption Intention by City (% of Respondents) Table: Internet Protocol Television Adoption Intention by Gender (% of Respondents) Figure: Accepted Monthly Spending on Internet Protocol Television Table: Accepted Monthly Spending on Internet Protocol Television by Monthly Household Income (% of Respondents) eBanking Figure: Internet Bank Account Adoption Table: Internet Bank Account Adoption by City (% of Respondents) Figure: Bank Account Log-On Occurrence over the Past Three Months Figure: Reasons for Not Using an Online Account Figure: Potential Internet Financial Services Adoption Table: Potential Internet Financial Services Adoption by Average Household Income (% of Respondents) Future Outlook Consumer Broadband Access Subscriber Forecast Figure: China Broadband Subscriber Population, 2005-2010 Broadband Value-Added Services Essential Guidance Learn More Related Research Definitions Synopsis AbstractThis IDC study analyzes the China broadband value-added service (VAS) market through a five-city consumer survey called the China Consumer Broadband Applications End-User Survey 2006. It includes a study of current broadband applications, purchasing behavior, and potential demand for Internet Protocol television (IPTV), ebanking, and other broadband applications. "Broadband access is the major method for subscribers to access the Internet. Typical broadband applications, such as online gaming and video download services, have been widely adopted. These typical services are also the most important drivers to attract potential customers, but the major inhibitors of the consumer broadband application market is that most of subscribers will not pay for the current services because there exists lots of free services on the Internet. To players in this market, the key success factor driving customers to pay is to persuade customers that the services are valuable and not easy to find elsewhere," says David Yang, senior analyst, Telecommunications Group, IDC China. Get Full Details About This Report >> |
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