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Results from the 2006 U.S. Consumer Channel Preference Survey: $6.5 Billion Reasons for "Anytime, Anywhere Banking"Published by: IDC Published: Jun. 23, 2006 - 13 Pages Table of ContentsTable of Contents Financial Insights Opinion In This Report Methodology Situation Overview Through the Rearview Mirror A History of Channel Investment 2001 Consumer Survey Data The Winner, and Still Champion - The Branch Figure: Consumer Bank Channel Preferences, 2006 The More Things Change, the More They Stay the Same Figure: Bank Channel Utilization, 2001 and 2006 Consumer Behavior Is Established Early Figure: Customer Bank Channel Preferences by Age Group, 2006 How Do the Affluent Bank? Figure: Customer Bank Channel Preferences by Household Income, 2006 Frequency of Channel Usage Figure: Bank Channel Utilization Frequency, 2006 Future Outlook Essential Guidance Actions for Financial Institutions Actions for Vendors Learn More Related Research Synopsis AbstractThis Financial Insights report summarizes key findings from our 2006 U.S. Consumer Channel Preference Survey. Financial institutions must understand how and why consumers use retail banking delivery channels in order to establish effective channel strategies and properly align IT budgets. To assist banks with this effort, Financial Insights surveyed 1,004 U.S. adults about their retail banking delivery channel usage. A similar analysis was conducted using 2001 data, allowing for a five-year trend analysis. "As retail banking continues to evolve into a commoditized industry, institutions want to differentiate themselves while optimizing customer interactions as a means to financial success," notes Karen Massey, senior analyst for the Consumer Banking and Credit Advisory Service at Financial Insights. Get Full Details About This Report >> |
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