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Nightingale Targets Primary Healthcare Providers in CanadaPublished by: IDC Published: Jun. 23, 2006 - 13 Pages Table of ContentsTable of Contents IDC Opinion In This Study Situation Overview An IT Vendor's Story - Selling to Primary Care Newcomer Nightingale Targets Primary Care Sector Figure: Physicians' Familiarity with Software Providers Nightingale's Products and Services Figure: Nightingale Product Architecture Table: Current Nightingale Product and Service Modules Nightingale's Prescription for Success Future Outlook Primary Care's Adoption of IT Will Help Smooth the Healthcare Continuum IT Will Have an Important Role in Supporting the Healthcare Continuum Figure: Continuum of Healthcare Challenges of Selling to Primary Care Will Continue Figure: Three Barriers That Will Continue to Impede IT Sales to the Primary Care Sector of Healthcare Essential Guidance Use a Wedge to Open the Primary Care Door Dealing with Doctors - Focus on Needs Learn More Related Research Synopsis AbstractThis IDC study discusses Nightingale Informatix, a Canadian application service provider (ASP) of Web-based solutions for outpatient clinics in Canada, and its decision to target the primary care sector. Canada's primary care market is fragmented; different types of care providers are governed by different guidelines, have adopted multiple business models, and typically operate in an autonomous fashion. Jan Duffy, senior analyst, Customer Segments Research, says, "There are ways for IT vendors to penetrate this market, but smart tactics are required to minimize the cost of sales. Savvy vendors will use a wedge to open the door, selling through or to hospitals or associations that have already developed a one-to-many relationship with primary care providers, thus offering a one-to-many marketing and sales opportunity." Get Full Details About This Report >> |
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