Designer Clothing - UK

Published by: Mintel International Group Ltd.

Published: Aug. 1, 2006 - 97 Pages

Table of Contents

INTRODUCTION AND ABBREVIATIONS

Summary of main trends

Main themes of the report

Hypothesis:

Definitions

Consumer research

ACORN

Advertising data

ABBREVIATIONS

EXECUTIVE SUMMARY

Selectively extravagant driving market

Clothing sector ‘figure of 8’ - buoyant at the top and bottom

Diffusion lines

Democratisation of designer goods

Increased differentiation

Something different - smaller designer labels

Future growth looks rosy

MARKET DRIVERS

PDI and consumer expenditure

Figure 1: PDI and consumer expenditure at constant prices, 2000-06

Consumers are more choosy - selective extravagance

Clothing prices generally down, but designerwear up

Fashion trends drivers

Consumer attitudes towards fashion are changing

Figure 2: Agreement with selected lifestyle statements, by gender, 2001-05

SOCIO-ECONOMIC STATUS

Figure 3: Socio-economic status, by gender and socio-economic group, 2001-06

More AB workers are good for designer market

Looking well-dressed

Keeping up with the latest fashions

Population

Figure 4: UK population, demographic changes, by age, 2001-06

Population and the adult market

An increase in the number of 15-24-year-olds

A decline in 25-34s

An increase in over-55s acting ten year younger

OTHER FACTORS

Rise of Pre-Collections

Influence of celebrities

A new breed of female consumer wanting purist fashion

Consumer awareness of eco/ethical issues

Counterfeiting and parallel trading

High-street interpretations

Global travellers

POPULATION AND THE CHILDRENSWEAR MARKET

Designer babywear potential

Kids are fashion-aware younger

APPENDIX

TGI

Looking well-dressed

Figure 5: Agreement with the statement ‘It is important to me to look well dressed’, men, by age and socioeconomicgroup, 2001-05

Figure 6: Agreement with the statement ‘It is important to me to look well dressed’, women, by age andsocio-economic group, 2001-05

Keeping up with the latest fashions

Figure 7: Agreement with the statement ‘I like to keep up with the latest fashions’, men, by age and socioeconomicgroup, 2001-05

Figure 8: Agreement with the statement ‘I like to keep up with the latest fashions’, women, by age andsocio-economic group, 2001-05

Designer labels

Figure 9: Agreement with the statement ‘A designer label improves a person’s image’, men, by age andsocio-economic group, 2001-05

Figure 10: Agreement with the statement ‘A designer label improves a person’s image’, women, by age andsocio-economic group, 2001-05

MARKET SIZE

Clothing retail sales trends

Clothing retailers - 2005/06

Figure 11: Consumer spending on men’s and women’s garments (outer and underwear), 2001-05

Clothing market overview

DESIGNER MARKET

Early part of decade patchy

Figure 12: Spending on men’s and women’s designerwear (outer and underwear), 2001-05

2005 buoyant

Need for ‘must-have’ factor in selective extravagance

‘Because I’m worth it’

New top-end menswear customers

Limited is desirable - and reaches mainstream

Children’s and baby designerwear

Figure 13: Consumer spending on childrenswear total (outer and underwear) and childrenswear designersales, 2001-05

Influences on designer childrenswear

Gender differences

Fashion-conscious teens need the right environment

MARKET SEGMENTATION

Figure 14: Consumer spending on women’s and men’s designerwear, 2000-05

THE SUPPLY STRUCTURE

Overview

Figure 15: Corporate ownership of designer brands, 2006

Aeffe Fashion Group

Armani Group

Burberry

Chav association

Future plans

Calvin Klein (Phillips-Van Heusen/Warnaco Group)

Chanel

Christian Dior

Galliano launches diffusion

Dolce & Gabbana

Gucci Group

Designer changes

Alexander McQueen expands and launches McQ diffusion

Stella has been growing and may go eco

Balenciaga breaks even and stages major exhibition in Paris

LVMH

Donna Karan improves

Celine expands

New creative momentum at Kenzo

Marc Jacobs to open in London

Matthew Williamson to develop Pucci

Paul Smith

Prada

Ralph Lauren

Moving upmarket

Sports associations

Tommy Hilfiger

More control, and celebrity link-ups

Recovery and growth strategy

Valentino Fashion Group: Hugo Boss & Valentino

Versace

Vivienne Westwood

OTHER DESIGNERS

Figure 16: Smaller designer clothing companies, 2005

MENSWEAR SPECIALIST DESIGNERS

Ozwald Boateng

Richard James

Timothy Everest

Retail partnerships with designers

Debenhams

Figure 17: Designers at Debenhams collections, 2006

ADVERTISING AND PROMOTION

Designer spending up

Above-the-line essential to support designer labels

Womenswear takes most

CK targets men

Hey big spenders

Celebrity

Figure 18: Main monitored media spend, by selected main designer clothing company, 2003-05

DISTRIBUTION

Figure 19: UK retail value sales of total designerwear (men's and women's), by outlet type, 2001-05

MEN’S AND WOMEN’S DESIGNERWEAR

High street

Department stores

Discount factory outlets declining

Internet growing slowly

Childrenswear

THE CONSUMER - PRODUCT PURCHASING

Figure 20: Items of designer clothing purchased in the last 12 months, March 2006

Democratisation of the designerwear market

‘Masstige’ brands

Figure 21: Purchasing of any item of designer clothing by socio-economic status and ACORN catgeory,March 2006

15-19 consumers are key purchasers

Figure 22: Purchasing propsenity of any item of designer clothing, by gender and age, March 2006

Men vs women

Other points of interest

CHAID analysis

Figure 23: CHAID analysis on items of designer clothing purchased, March 2006

Men more likely to buy designerwear

Designer goods have lower appeal to women

THE CONSUMER - PURCHASING MOTIVATIONS

Figure 26: Purchasing motivations for designer clothing, March 2006

Designerwear as a self-reward

Tribal label or true differentiation?

Figure 27: Purchasing designer clothing as an essential wardrobe item and purchasing as a treat, May 2006

Designerwear as key pieces

Popularity of designer clothing for luxury gifts

Figure 28: Motivations for purchasing/receiving designer clothing, by age, May 2006

Men more likely to consider designerwear as essential

Figure 29: Motivations for purchasing/receiving designer clothing, by gender, May 2006

Men vs women

Other findings

DETAILED DEMOGRAPHICS

Figure 34: Purchasing motivations for designer clothing, by detailed demographics, March 2006

Figure 35: Attitudes towards designer clothing, by detailed demographics, March 2006

Figure 36: Attitudes towards designer clothing, by detailed demographics, March 2006

THE FUTURE

Market drivers

Economic growth

Figure 37: Projected changes in UK population by age, 2006-11

Figure 38: Projected number of men and women by socio-economic status, 2006-11

FORECAST

Breaking the £2 billion barrier

Figure 39: Forecast of consumer spending on women’s and men’s designerwear, 2006-11

Figure 40: Indexed growth of women’s and men’s designerwear, 2001-11 (forecast)

Factors incorporated in the forecast

APPENDIX: RESEARCH METHODOLOGY

Abstract

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