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Influencing Brand Preferences in the Flow Cytometry Market

Published by: BioInformatics, LLC

Published: Jul. 1, 2006 - 169 Pages


Table of Contents


Section 1. Analysis and Interpretation of Survey Results

Executive Overview

Study Objectives

Flow Cytometry Application Frequency and Extent Employed

Application Frequency by Market Segment and by Geographic Region

Flow Cytometer Brand Preferences

Flow Cytometer Market Share Estimations

Factors Influencing Use of Instrument Brand

Flow Cytometer Customer Loyalty

Customer Satisfaction with Instrumentation Parameters by Supplier

Flow Cytometer Brand Equity Supplier Comparison

Price-Performance Relationship and Perceived Value

Flow Cytometry Reagent Brand Preferences

Flow Cytometry Reagent Brand Differentiation

Reagent Market Share Estimation

Reagent Market Growth Potential

Reagent Purchasing Influences

Reagent Customer Loyalty

Conclusion




Section 2. Study Methodology and Demographics

Methodology

Definition of Terms

Demographics

Questionnaire




Section 3. Presentation of Survey Data

Flow Cytometry Usage


Applications Regularly Used by Scientists

Percent of Flow Cytometry Use by Technique


Flow Cytometry Reagents


Reagent Suppliers Used and Indicated Primary Suppliers

Factors Influencing Decision to Use Flow Cytometry Reagents

Degree of Influence Product Attributes Exert in Purchase of Reagents

Likelihood of Recommending Flow Cytometry Brand Used


Brand Comparisons


Degree of Similarity/Difference Between Reagent Brands


Throughput and Experimental Parameters


Tubes Analyzed/Sorted by Flow Cytometry per Week on Average


Suppliers of Flow Cytometers


Flow Cytometer Suppliers Used with Percentage Use Breakouts

Expected Change in Usage

Factors Influencing Instrument Use

Degree of Influence Product Attributes Exert in Purchase of Instruments

Critical Advantages Offered by Flow Cytometer Brand

Degree of Similarity/Difference Between Instrument Brands

Familiarity with Flow Cytometer Capabilities of Each Brand


Evaluating Flow Cytometers


Flow Cytometer Models Used by Product and Brand

Performance Ratings of Each Flow Cytometer Product




Section 4. Appendices

Qualitative Insights and Perspectives

Cross-Tabulations of Survey Data

Other Recent Publications

About BioInformatics

Our Valued Clients

Abstract

Since the late 1970s, flow cytometry has enabled scientists to analyze a variety of cell types. Today, the applications of this technology are even more broad reaching and powerful. Through optical means, flow cytometers distinguish cells on the basis of size and shape and on the basis of molecules inside and on the surface of cells. Some scientists think about flow cytometry as a “black box”, while others can easily operate the most sophisticated of cytometers. Yet, nearly all scientists appreciate that flow cytometry provides a lot of information about one’s sample in a relatively short period of time. Given that scientists are at various levels of sophistication—and have differing experimental needs when it comes to this versatile technology—how can suppliers best secure and expand their market share?

To address this essential question, BioInformatics LLC surveyed 750 life scientists about the types of flow cytometry reagents and flow cytometers that they use and their opinions regarding suppliers in this market. The findings from this report will help suppliers better understand how their products are used and what types of flow cytometry reagents and instruments their customers require. This information will help suppliers better understand their strengths and weaknesses in comparison to their competitors.

With emphasis on segmentation by market and geography, the primary analyses in this report
  • Identify the most common applications of flow cytometry
  • Reveal preferred suppliers of flow cytometry reagents
  • Determine brand share for flow cytometry reagents by relative expenditure
  • Measure customer loyalty via respondents’ willingness to promote a particular brand of flow cytometry reagents or flow cytometers
  • Provide insights into which product attributes of flow cytometers contribute to customer satisfaction and customer dissatisfaction
  • Assess market growth potential for flow cytometry reagents
Additionally, this report includes analyses that
  • Identify top suppliers of flow cytometers
  • Analyze brand equity in the flow cytometer market based upon the past performance and future value of each brand
  • Calculate relative price-performance and relative value of top flow cytometers
  • Reveal customer perceptions of brand differentiation among suppliers of flow cytometry reagents
  • Highlight market factors that influence a customer’s decision to purchase one brand over another of flow cytometry reagents or to use one brand of instrumentation over another


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