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Consumer Behaviour: The Emergence of Generation

Published by: Generator Research Limited

Published: Aug. 14, 2006 - 27 Pages



Table of Contents



INTRODUCTION

KEY TRENDS

TREND 1: USER INVOLVEMENT

User-defined Content

User-generated Content (UGC

TREND 2: MEDIA DILUTION

Media Mashing

Interrupt-driven

TREND 3: ‘MY’ SOCIETY, ‘MY’ MEDIA

TREND 4: COMMUNITY

Tribe

Dialect

TREND 5: SOCIAL MEDIA

Traditional Media

Social Media

Marketing: Ad Placement

TREND 6: TRANS-GENERATIONAL SHIFT

Behavioural carry-forward

Teens and Preschoolers

Diffusion

CAUTIONARY NOTES

MARKET LEARNING: PRODUCT FAILURES

OBJECTIVE: COMMITTED USER STATUS

REFERENCES

PRIMARY CONSUMER RESEARCH

NEWS STORIES

Abstract

  • Market Examples: Evidence
  • Relevant Secondary Data
  • Europe, U.S. and Asia
  • Key Trends
  • Underlying Drivers
  • Implications: Music
How much do you understand about the profound changes in consumer behaviour that are occurring right now across the entire media landscape?

This report is an ideal choice for time-pressured professionals who need a comprehensive yet concise analysis of this critical area which is supported by numerous market examples and consumer data.

The report illustrates each trend by taking a broad perspective and providing several market examples, backed up by supporting consumer data. Analysis is provided about the underlying behavioural drivers along with the implications for the music industry.

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